What you need to know
- Microsoft ranked ninth overall in the 2021 Global RepTrak 100 rankings.
- RepTrak ranks companies based on corporate reputation in 15 countries.
- Sony ranked 10th, Google ranked 15th, and Apple ranked 46th in this year's rankings.
Microsoft is one of the top tech giants when it comes to corporate reputation, according to RepTrak. In the 2021 Global RepTrak 100 rankings, Microsoft ranks ninth overall, beating rival tech companies such as Sony (10th), Google (15th), and Apple (46th). Over 2,000 companies were analyzed for the 2021 Global RepTrak 100. Microsoft earned a score of 77.1, which is only a few points below the top-ranked Lego, which earned a score of 80.4
To be considered by RepTrak, a company must have a global revenue above $2 billion, hit high enough familiarity thresholds globally and in a certain number of countries, and must reach a qualifying reputation score above 67.3.
Microsoft has appeared on RepTrak's lists several times. In fact, it's been on eight of the last 11 top 100 rankings.
The reputation analysis for Microsoft states,
Over the past eleven years, Microsoft has placed within the Top 10 most reputable companies an impressive eight times. Microsoft excels when it comes to how people view its Financial Performance (in which it receives an "Excellent" Score) and Leadership. Microsoft is the only Software & Services company within the Top 10.
Microsoft ranks above almost all of its peers and fairs well compared to other tech giants. Depending on which companies you consider direct competition to Microsoft, it could be argued that Microsoft is the highest-ranked company among its peers.
The top spot on the list goes to Lego, followed by Rolex, Ferrari, The Bosch Group, Harley-Davidson, Canon, Adidas, and Disney. Sony rounds out the top 10 just one spot below Microsoft.