What you need to know
- Microsoft ranked ninth overall in the 2021 Global RepTrak 100 rankings.
- RepTrak ranks companies based on corporate reputation in 15 countries.
- Sony ranked 10th, Google ranked 15th, and Apple ranked 46th in this year's rankings.
Microsoft is one of the top tech giants when it comes to corporate reputation, according to RepTrak. In the 2021 Global RepTrak 100 rankings, Microsoft ranks ninth overall, beating rival tech companies such as Sony (10th), Google (15th), and Apple (46th). Over 2,000 companies were analyzed for the 2021 Global RepTrak 100. Microsoft earned a score of 77.1, which is only a few points below the top-ranked Lego, which earned a score of 80.4
To be considered by RepTrak, a company must have a global revenue above $2 billion, hit high enough familiarity thresholds globally and in a certain number of countries, and must reach a qualifying reputation score above 67.3.
Microsoft has appeared on RepTrak's lists several times. In fact, it's been on eight of the last 11 top 100 rankings.
The reputation analysis for Microsoft states,
Microsoft ranks above almost all of its peers and fairs well compared to other tech giants. Depending on which companies you consider direct competition to Microsoft, it could be argued that Microsoft is the highest-ranked company among its peers.
The top spot on the list goes to Lego, followed by Rolex, Ferrari, The Bosch Group, Harley-Davidson, Canon, Adidas, and Disney. Sony rounds out the top 10 just one spot below Microsoft.
Sean Endicott is the news writer for Windows Central. If it runs Windows, is made by Microsoft, or has anything to do with either, he's on it. Sean's been with Windows Central since 2017 and is also our resident app expert. If you have a news tip or an app to review, hit him up at firstname.lastname@example.org.
Interesting list of companies in the top 10
It looks to be a list of stable well-run *drama-free* companies.
Reflects Nadella's style.
Sony at number ten might be moving down a few slots if last week's Bloomberg drama reporting is to be believed.
Depends really on what you consider drama. There is a lot of reason for people to consider Microsoft to be full of drama considering their political participation as well as the fact that conspiracy theorists think that Covid vaccines are linked to Bill Gates, who they believe still runs Microsoft.
If you look at the OP, the ranking isn't about what the misinformed masses think.
It is about what investors and big customers think.
I don't think enterprise customers make their decisions based on MSNBC or FoxNews screaming heads.
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