I finally broke down and bought a Nintendo Switch. I had been eyeing the handheld gaming system for some time. The constant stream of new game announcements, including surprises like DOOM, was too much to resist. Could it really be that fun?

A week later, and I now consider myself a part of the Switch cult, an evangelist of the giant, clunky device that I now feel is as important as my smartphone.

So why hasn't Microsoft ever made a handheld gaming console? It should. It's not too late, and the company is leaving money on the table if it doesn't.

All the right pieces

The handheld gaming market is a finicky one, especially with the rise of smartphone gaming and Android. In fact, that is where a lot of mobile gaming is these days, so it seems crazy to sell a $300 device that – for many – duplicates that functionality.

Nintendo sold 15 million Switches in 2017 and it expects to sell another 20 million this year. Those sales put it in the range of the Sony PlayStation 4.

While the Switch is touted as both a handheld and console, it uses a standard USB Type-C video and audio connector found on most smartphones and laptops. It's not magic.

Microsoft, for all its shying away from consumer hardware, is in deep with gaming. Investments in Xbox, cloud gaming, and Mixer reveal gaming as the one pure consumer play that has a lot of traction.

How hard would it be for Microsoft to make a handheld gaming device? Let's check the boxes that it already has:

  • Hardware engineering group (Surface).
  • Gaming IP including original Halo series, Gears of War, and Forza.
  • Cloud abilities with Azure.
  • Windows 10 and Microsoft Store for distribution.
  • Universal Windows Platform (UWP) for games and apps.
  • Retail partners and distribution channels.
  • Gaming controller know-how.
  • Mixer game streaming.
  • Xbox brand.

Microsoft is in a unique position compared to even Nintendo, where the company controls everything from gaming content, 20 years of content, distribution, cloud computing, and even the ability to make custom silicon for hardware (see Xbox One X).

Toss in Mixer with a front-facing camera into a handheld while playing Fortnite, and it seems like a no-brainer.

Leverage nostalgia

We're at unique crossroads in technology. For the first time, we can reminisce about the "good ol' days." Nokia knows this with its recent retro phones, and Nintendo does too with mini versions of its old consoles.

Heck, I recently found my original Gameboy Advance SP, and a flood of playing SIMS on it for hours came rushing back.

Microsoft though doesn't appear to know the value of nostalgia. The idea of a handheld Xbox gaming device that ran original Xbox, Xbox 360, and even Xbox One titles would be huge. The ability to take Master Chief on the train, or do a quick Forza run (with friends) seems like an obvious sell to those yearning to replay older games.

I take that back — Microsoft does know this, which is why its Xbox One backward compatibility program is so successful. The idea of taking that technology and putting it on a handheld with the bonus of Xbox LIVE syncing and Wi-Fi connectivity seems like an obvious win.

Leverage indies from Steam

Besides getting crazy games like DOOM and even Wolfenstein II (June 2018), the Switch piqued my interest because of the sheer amount of smaller indie games. These aren't games made for the Switch, but titles that are already found and sold on Steam.

Again, Microsoft knows how talented this group is with its successful ID@Xbox program, where smaller and independent game makers can play with the big boys.

But being able to play Super Daryl Deluxe or Retro City Rampage DX next to the latest Zelda title while waiting at the DMV? Priceless.

Plus, with prices ranging from $4 to $20, these games are a lot easier to invest in than Kirby Star Allies, which fetches a stupid $60.

Microsoft Store for apps

Perhaps the one area where Microsoft could even improve upon the Switch is apps and its Store. It already has the infrastructure built. Why not let me run Netflix, Hulu, my Movies & TV collection, Microsoft Edge, and heck, even Skype, on a mobile gaming device engineered by the Surface team?

If Microsoft wants users to take advantage of the Microsoft Store, putting it in the hands of mobile gamers is better than not giving that option.

The bottom line on Microsoft and mobile gaming

Microsoft could make a killer, portable gaming console. But the company lacks the will.

That's not conjecture, as ex-Microsoft lead Robbie Bach said precisely that in 2015 when asked about the rumored "Xboy" project. "We just couldn't focus," said Bach, "we just did not have the bandwidth."

Letting users play Halo on the go or taking advantage of UWP apps from the Store seems obvious. The company could even create a fantastic dock with external GPU acceleration to push those games to the limit for the TV.

Nintendo is proving this market is viable – even with pretty janky hardware and against a lot of initial negative press.

Even without that technology, Bethesda got DOOM to run at 30 frames per second (FPS) at just 720p on the Switch. That is hardly amazing but read the reviews. No one is complaining because the experience is terrific.

If Microsoft was smart, it would take advantage of its 20 years in gaming by going beyond backward compatibility and creating a portable brand. Mix in your ID@Xbox connections, some Surface-level of engineering, quality Xbox LIVE, and a growing market of 30- and 40-year-olds with money to spend, and this could be a hit. A huge one.

But only if Microsoft finds the will to make that happen.