We're entering into 2013 and Microsoft has already displayed signs of the company continuing to push on with its marketing campaign for its Windows family of products - namely Windows 8. A batch of new commercials have been released on its YouTube channel, with the first featuring the track "Everything at Once" by Australian singer Lenka.
Showing off apps such as Maps and Mail on Windows 8, the advertisement isn't one to walk viewers through each and every nook and cranny of the operating system, but provide an up-beat presentation of the type of ecosystem Microsoft is attempting to create. No longer are we placing "Microsoft" or "Windows" in the un-cool category with spreadsheets and documents (though it remains the best desktop OS for such productivity).
Much like the Surface RT tablet advertisement that saw an array of dancers perform to a track showing how durable and light the Surface hardware is, Microsoft is attempting to rebuild its brand awareness on new innovations and hardware that it'll pump out - Windows Phone being one of such innovations.
A second commercial, Free To Be Me, shows a user toying with Microsoft's Fresh Paint app. As well as the official app being utilised in the video, viewers are also shown two Windows 8 convertible PCs - the Lenovo Yoga 13 and the ASUS VivoTab. There are a number of other partners who are producing some top-notch hardware, including Acer and Dell, but it's good to see Microsoft still giving OEMs the stage for their products to receive attention.
Last, but by no means least is another Windows 8 advertisement, but this time sporting an Acer notebook. An office worker uses Windows 8 to receive Pandeiro instrument lessons and book a trip to Rio to get away from the deadly cubicles. We're still waiting for a Steve Ballmer "Developers! Developers! Developers!" exercise video to be made available on Xbox Video.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.