Today, Sony announced that it won't hold a media briefing at E3 2019. The news comes as a surprise to many, with both a new console generation on the horizon, alongside new PlayStation 4 titles. While Sony is likely hosting its own independent conference sometime next year, Microsoft has used this opportunity to reaffirm its commitment to the show.
After news spread that Sony cancelled its yearly appearance, Head of Xbox Phil Spencer and the official Xbox Twitter account reaffirmed the company's commitment to E3. Spencer said that the team has "a lot to share with fans at E3 2019" and it's "always a high point of the year to witness the industry's creativity and the energy of the community."
Over the past few years, a lot of publishers have held their own media briefings and E3 is seen as less relevant. The fact that Sony won't hold an event can be seen as a major blow. However, given the fact that E3 has let in fans over the past few years, it's turning into a celebration of gaming.
It's unclear why Sony decided to cancel its event, but this seems like a great opportunity for Microsoft to promote its next-generation console and announce upcoming games from first-party studios like Playground Games, Ninja Theory, and Obsidian Entertainment.
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