Microsoft reduces daily app submission limit to 10

Remember the apps above? They were in the spotlight when the Marketplace came under attack from a number of clone/spam apps that either had limited functionality or were mere copies that could all be combined. Microsoft published some new guidelines and changed a few things here and there to combat the spam, but we later questioned more apps making their way into the platform catalogue.

Fast forward a few months to this exact date in time and we have a new article published by Todd Brix on the Windows Phone Developer blog. The post outlines that the team plan to introduce a lower cap on the number of apps that can be submitted in 24 hours, from 20 to 10 - effective tomorrow (Friday, 30th). Mr Brix also took a minute to remind developers:

  • Unique apps can only be published in a single category. Any duplicate apps showing up in other categories may be unpublished, per the Windows Phone Marketplace FAQ’s
  • When applying similar templates to multiple types of apps, we recommend differentiating apps through unique iconography, titles and other metadata to help potential customers make informed decisions about downloading apps.
  • As mentioned in application certification requirement 2.10, apps must have distinct, substantial and legitimate content and purpose. Differentiation between your apps can help meet this requirement.
  • There are several ways for your apps to be featured in Marketplace on the phone and now on the Web. Apps are featured by category based primarily on their number of downloads and customer reviews. The same is true for the cumulative top and free sections. The New panorama that makes up the background is algorithmic based on timing.

At least Microsoft is continuing to look at ways to limit the number of spam on the Marketplace, but is lowering the limit all that's needed to fight back? Should it be lower than the proposed 10? Sound off your views in the comments. On a closing note, should Microsoft be making $444 million from patent licensing on Android, could Google not indirectly fund a new Windows Phone review team to be on the hunt for the crap in the above image?

Source: Windows Phone Developer blog (opens in new tab), thanks WeeBearUK for the heads up!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • How does something like IM+ get picked up and rejected for using Windows Live Messenger on it's initial submission, yet the spam apps pass the approval submission. It's not exactly as if the applications are disguised in any particular way...Sounds like some driftwood at Microsoft clicking the publish button without actually checking the content of the application.
  • who cares about WLM not being allowed in IM+ when it's baked into the OS and allowed in an older version?
  • I wasn't complaining or whining about the lack of inclusion, that's an entirely separate issue?... my point was how does an application get "rejected" (IM+ for example) for having WLM, but these Spam applications with no functionality pass the "review"?Microsoft clearly are either selective or not very thorough on their review process - so introducing new "rules" per-se are still going to require a revamp of the evaluation procedures.
  • i dont know why MSFT doesn't just say no to all duplicate apps in general. i was browsing through the web marketplace and saw some spanish soccer app, i love madrid, i love _____, i love _____, i love ______. i dont think ANY of those should be allowed. if developers need it, then msft needs to quickly implement an in app upgrade/pricing system so people can purchase additional content. if msft is all about developers, it doesn't help when there's a large percentage of junk app, that makes discoverability harder for ALL developers in the end.