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Microsoft reportedly cuts dozens more jobs from mobile division

According to a new report, Microsoft is cutting dozens of more jobs from its mobile division. The report comes from Finnish publication Helsigin Sanomat, which says that the cuts are mostly targeted at the mobile division's marketing unit in Finland, created after the tech giant acquired Nokia.

Though no exact number was given, the report comes following a large number of cuts from Microsoft's mobile division over the past year. In July of 2015, Microsoft confirmed it was planning to cut 7,800 jobs across the company, with 2,300 of those coming from its mobile unit. Speaking with ZDNet's Mary Jo Foley, Microsoft confirmed that the latest cuts in Finland are not part of the original 7,800.

Microsoft's most recent earnings report showed worrying figures for its mobile unit, with the company reporting that it sold only 4.5 million Lumia phones during the holiday quarter. That downturn is expected to continue in the coming quarters.

Source: Helsigin Sanomat; Via: ZDNet

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to daniel.thorp-lancaster@futurenet.com.

302 Comments
  • Well, I guess I won't be getting that update anytime soon.
  • Mobile firrst
  • Serious question. Has Nadella spent more time presenting the iPhone "Pro", or more time presenting Windows Phones? Why is it that I only remember him doing a mobile phone presentation with an iPhone in his hand?
  • Because seeing him with the competition in hand makes news and so it's reported everywhere. And that's why it was stupid move in the long run, it may have given visibility to Microsoft but for the worst reasons and that's good in the short term but bad in the long term...
  • Its only a bad idea if you are a child with a binary view of the world. Only little basement dweller fanboys who turn everything into a "versus" care. You need to get your noggin' around the fact that MS have a very broad portfolio of products and services, and some of those services and software are available on non MS platforms. Thats still business for MS, and thats still people loving MS products that might consider MS hardware on their next purchase.  The notion that SatNad doesn't care or Joe Belfiore doesn't care about MS products because they've been seen holding or using a competitors device is ridiculously juvenile.
  • I think that you clicked answer on the wrong comment or that you do not understand what I wrote since your comment is not in any way related to mine. Oh and anyway it's all about perception and while I don't turn everythhing into a "versus" thing I'm clever enough to understand that avarage customers DO, and that's why other enterprises care so much about not advertising and prising the competition so openly. And anyway if you want to look smarter than the "basement ridiculously juvenile dweller fanboys" maybe you should start to explain your point of views without being a smarta*ss, but you have a record of bad behavior as far as I remember, someone should educate you in real life first I guess.
  • That's what i tell myself every time i hear some news like this, I think as fans, it is getting harder to reconcile this as time passes by. We have been insiders for too long, with almost nothing from MS, i don't want apps. I want the existing apps to work better (not differently) and I want a stable operating system.
  • I've been saying this forever. Why change an app before it matures or after it's features become familiar? Even when some apps work really well they feel the need to change the way they work, remove good working features, only to add new ones that don't work as well or at all, and then don't provide the same functionality.
  • Feel better now? Have a sandwich or something, you sound a little hangry.
  • Check you ears
  • I don't think so. Nadella is a whole different breed than Balmer, he is being a decent human being. Sooner or later, everything is going to do the same thing. Why be a complete ass clown in the meanwhile.
  • He should have 2 phones in his hands doing this presentation. This really gives impression that Windows phone is obsolete. I suspect they want it to be obsolete! I do not get those explanations and justifications that they need to “investigate” and “get to know” other platforms. They don’t. They should keep improving their own platform.
  • Having mobile hardware in house is irrelevant to MSFT, their bread and butter is software and services. They could not care less on which platform you use their services as long as you use them. Since MSFT's vision of the world really stops at the US borders they could not care less about how their mobile platform is doing significantly better outside the US and thus they will just let it slide. The idea here is to keep all hardware development within the Surface group and thus here ends Lumia. Microsoft absorbed what they needed from Nokia D&S division and dissolved the rest, thus preventing any competitior to be able to grab this part of Nokia as a whole. Really, from a business POV makes perfect sense..
  • Absolutely spot on there. I'm still letting my new 640 play the sidelines because the ridiculousness that is Groove. Why would I subscribe to a monthly bill to hear music that I already own, and stored on my MicroSD card.
  • I'm using Groove right now to listen to my music on an SD card. For free. You can pay for the streaming service, but its free to listen to your own music. Even if they did go crazy and start charging, there are several good alternatives in the store.
  • No need to pay anything to play local music on groove....
  • Significantly better outside the US? The worldwide market share was 1.7%! How is that good at all! Posted via the Windows Central App for Android
  • That's right it is mobile first we just assumed it was Windows mobile first. As if right now I believe he meant mobile as a whole first or maybe mobile first will get the layoffs. Either way everyone but windows is getting MS products first. It's our fault for assuming, and you know what they say about that.
  • How does marketing deal with updates?
  • Because microsoft is not giving a damn about its mobile market anymore. They cutting all the jobs, instead of working on Sth great.
    But I can understand that. After win10 mobile being a big failure I can see that MS is giving up
  • That's not what he asked and how has Windows 10 Mobile been a big failure?
  • Being a failure? They not even really launched it, only a few models that were released early and not advertised... They are late though that's for sure... Windows mobile is finally working great and I'd say it's ready for release judging by my 950 and my friends' 550, 1520, 640XL, 630(?), 920 (I guess I have converted enough people :) )
  • I agree. However, I believe the point is that Win10Mob is now about ready to run the Surface Phone. MS no longer caressed about the Lumia line. It's dead ending.
  • The marketing of the phones will become part of the remit for the surface division pretty soon....
  • There is no Windows 10 mobile, it's all merged into Windows Universal now.  When are you guys going to get that.  If your talking about hardware then thats a different story. 
  • It said marketing...something we haven't had for the last year or more.
  • Maybe now we will have better marketing(in Finland). Speaking of which, around a week or 10 days ago I heard the first 950 commercial on the radio station I listen here. Though I don't remember if it was a carrier one, good thing anyway.
  • Surely you jest.
  • The Lumia 950/XL are being advertised well in Nigeria (shocking) but the price is well above the $650 mark. Costs around N168,000 at the minimum here.
  • It doesn't help that you started with the dollar and finnished with the Nigerian currency...aargh, now I have to go figure out what the conversion rate is..!
  • Mihai N and theres those Saunalahti commericals about Lumia 950. Now Sonera had one too. I see those commericals all the time! Btw Torilla tavataan? :D
  • Uk marketing is terrible. I haven't actually seen the Lumia 950 on tv yet. The Lumia 930 was advertised inside an microsoft office advert in channel 5 lol. Come on like. Best advert space is before Emmerdale and Corry where millions of people have a chance to see it. But in some random shows it's a bigger waste of money in long run. Its Pathhhhhheticccccccccc. .....
  • Wait--They had a marketing team?!
  • This ^^^
  • I guess they fired them because they did nothing. I would have done the same.
  • They have volutuneers going house to house to do marketing now. Satya saving money for Microsoft.
  • Lmao
  • Oooopssssss I think they sacked them by accident
  • They was fired in the latest cleanout...
  • Haha, I guess that's about right. :D
  • Off course you will get updates, all of us will get them. But in the future Microsoft will only make Surface phones together with WP 10. All thes Lumia and different low enders they will drop, these phones will come from other OEMs. Thats all and simple. I think it´s like Apple, few phones, laptop and tablets in quality. But now it will be the real yuality with Microsoft and Windows.  
  • Oh yes you will! And you will love it! Posted via the Windows Central App for NES
  • I love you action movies... Oh nevermind... :D
  • NES ?!?!?!? DAFUQ HAHAHAHAHAH
  • WINDOWS PHONE TILL I DIE! ...NO, WINDOWS PHONE TILL IT DIES!!!
  • "the cuts are mostly targeted at the mobile division's marketing unit in Finland" NOT the developers!!
  • Screw you nadella
  • I'm surprised there are any employees left in the mobile division at all, after the past 2 years of brutal layoffs.
  • They bought 18,000 employees. They've still got around 5,000 left and these "dozens", while unfortunate, are a drop in the bucket.
  • You gotta think that everyone would be trying to leave the mobile division. How do you even hire for that department now?
  • He might as well cut them because there is no marketing.
  • Why, Adella did what is the best, dropping all these low end phones. These cheap phones was a nightmare, and bad marketing for Windows and Microsoft. It was all old Nokia things and bad strategy. In the future few Windows 10 phones - Surface. Low enders will be produced from other OEMs.
  • The only reason Windows Phone got at least a little bit of traction is because of those cheap phones. Your mythical Surface phone isn't going to fix everything on its own.
  • I agree. I got into windows phone eco through the Lumia 520. Nokia was the reason. Now I own a 930. Most people don't buy the best of the best, because of money restrictions. The competition has low to mid range phones which are great. Microsoft (and partners) can't leave this market behind if they want W10M to succeeded.
  • The cheap phones dominated the WP market, but MS really overdid it when they released the ones that were supposed to have Android on them with WP.
  • they are dominating now
  • Nadella is fixing Balmer's mess Posted via the Windows Central App for NES
  • Ballmer still has a huge influence on what happens. Don't be fooled
  • Hell.
  • QUESTION PPL: Android or iPhone? I'm a Microsoft fan, all services with them, I like what winmob is supposed to be, but not what it is I have the opportunity for a 12month Telco contract with a new phone, which one is better for Microsoft integration? After 12momths I will review state of affairs and hopefully (but may not) come back
  • Either one can be made a Microsoft phone at this point, so pick between laggy, virus-prone OS with more customization options, or locked-down, restrictive OS that runs more smoothly. I'm sure they're not really that bad but hopefully that helps.
  • iPhones don't work in cold places! :D
  • I don't have any lag or viruses on my Nexus 6. Am I doing something wrong? Posted via the Windows Central App for Android
  • Grab an iphone 6. Ios is way better then android simply because its safer. Android is an open source os, meaning everyone with a bit knowlege of linux can hack your phone.
    Ios is a bit different.
  • You should provide a little more information rather than your "that's so 2011" opinion. Posted with the Nexus 6, Nexus 5, or Surface Pro 3
  • Yawn
  • Non-Samsung Android. It's the closest you'll get to actually having Windows-like experience on a phone. Posted via the Windows Central App for Android
  • Pqp
  • pura sacanagem
  • Dont worry poeple. Its Mobile first, cloud first!
  • Mobile first cloud first to be made redundant
  • Yep, on android and iOS
  • Poeple worries a lot. Posted via the Windows Central App for NES
  • More like iPhone first, iCloud first.
  • Mobile is done. So should we expect job cuts in Cloud division next? :p Posted via the Windows Central App for Android
  • No , because one drive and cloud services are actually working... And all the mobile stuff is working as well. Just not on windows mobile. There was an article a while back stating that microsoft is making billions a year from licencing tech and software to samsung and other android companies as well as for the ms apps in the apple store. Actually Microsoft don't need windows 10 mobile. They just have it so ppl can still hope and stay with ms
  • They have it because they want a complete ecosystem, they spent years working on an OS working everywhere from a 2" IoT to a 80" Surface Hub. You don't leave a part of it behind now, and I don't think they will now that they have accomplished it, while it's sad to see these months of void in marketing.
  • Bertram, is the ecosystem that move the cloud services, with a half ecosystem cloud services will go down too...
    Nadella is not so much intelligent to understand this point
  • Yes, Jason has explained it all away..
  • It's the marketing department in the old nokia, not top priority at the moment when MS has it's own, more sensible business decision making , **** happens
  • I hope so, but.. 4 months to have a 950xl...
  • So I'm guessing the entire former Nokia division is completely gone
  • You mean the old Nokia marketing folks that actually used to advertise compared to the new Microsoft marketing team that has failed to actually advertise their new phones? Good thing they're gone then..... /S
  • Was thinking the same thing Posted via the Windows Central App for Android
  • why would they advertise 950/xl?  They are beta, people would get a bad impression and may never try them again.  That's why they were for the fans while they work bugs out and get a better firmware in place.
  • Cause only fans deserve that overpriced cheap looking devices with buggy software ;) Posted via the Windows Central App for Android
  • The device looks great and had hardware that isn't cheap at all. It gives option for different styles with removal back cover. They wanted to allow customization. Why do you think mozo was already certified before they announced the product. They worked with them. And yes I know it's a beta product but I bought it with that expectation. It's gotten way better over builds and firmware.
  • Don't feed the tro*ls :) Anyone with a 950 knows that you are right, 950 was an "insider phone", it was a work in progress, I am very happy about it with its great looking mozo case and fantastic hardware but the OS and firmware has only become good enough for common people in the last days, advertising it would have been suicidal before today.
  • This ^ @patata Johnson
  • ......aaaaand you've bought into their marketing slogans.
  • and they claim MS doesn't do marketing :)
  • im sure once everything comes under the windows and surface team and the first device is put out there you will see marketing, why would they market old Nokia designed phones(the 950's) when they are going to be going onto the surface line. Makes perfect sense to do this now.
  • I totally agree with you, the reorganice everything, they need to get rid of all old Nokia thinking and business. It´s therefore everything is a bit quiet these months. I wrote it many time in the past, it´s only because of strategy - Surface.
  • +1
  • Same feeling.  Nokia always produced great little promotional videos.  Microsoft could have learned a few good things from Nokia, instead, it appears that they've annihilated the D&S group.  :(
  • And look , what happened to Nokia
  • Look what happened to Nokia under whose leadership?
  • Not much of a surprise, the marketing department at Microsoft Mobile haven't done anything in years
  • They have a marketing department?
  • :-D
  • Nah
  • Not anymore
  • Really?
  • They had some volunteers, but they even fired those too :)
  • It was sleeping, when last night, MS finally smothered it to death with a pillow. Posted via the Windows Central App for Android
  • I've seen quite a lot of marketing in Finland; billboards, TV, YouTube ads, ad banners, and carrier-based marketing.
  • Cos Microsoft's own marketing team are soooo 'on it' right now! /s
    P.s. Sky is falling, end is nigh, who the hell let a tiger on a life raft? Blah, blah, blah...
  • Exactly....I honestly feel a partnership with Nokia would have made much more sense vs buying. Vertical integration at the expense of true innovation. Many of us are still using 920s/1520s/1040s/etc from Nokia era. Redundancy aside, cutting Nokia jobs means losing the culture of innovation which made Nokia special in the first place. Of course the surface ads aren't bad. So we'll see. I could be overreacting.
  • Not really, all microsoft got was nokia's failing hardware division. Most innovation came from Nokia's patents and R&D, neither of which microsoft got, and microsoft and nokia did make a partnership, it expired, and nokia pretty much forced microsoft to buy their phone division. They pretty much forced Microsoft into it by pushing every company besides themselves out of the market and then saying they will only make androids from then on, unless microsoft bought it, basically, if mcirosft didnt by Nokia's division, WP would have been killed right there.
  • Microsoft licensed the patents for a number of years. While they don't own them they are able to use them which serves the same purpose.
  • That's not really relevant to the post I was replying to though.
  • Yes but Nokia can license the same patents to other companies. Actually they already did. Get ready to see Nokia's Glance Screen on the LG G5. Posted via the Windows Central App for Android
  • I don't think it's a coincidence that we suddenly have every Android phone with "double tap to wake" either ;)
  • Yip. Nokia can sit on it's bum and make money from all other manufactures. Samsung just paid them millions other week. .
    No matter what phone your using , it has a touch of Nokia in it.
  • Wtf does any of this have to do with my reply to the op? And why am I being downvoted for clarifying something for someone
  • It's raining pink slips!!!
  • Better get an umbrella. :p Posted via the Windows Central App for Android
  • The mobile division had a marketing team? They must have been so bored.
  • Bugger. You beat me to it!!
  • No. They were the top ones in Candy crush and Clash of clans. Posted via the Windows Central App for Android
  • ITT: dozens claim this incident confirms the demise of Windows Phone. 
  • Dozens? So.. Like 12 people? XD
  • dozen-S
  • 24 then... practically the whole user base of Windows phone.
  • Hey they sold 4.5 Million phones last quarter and they sold phones before last quarter. Pause, here come the people who say both that there are only 24 users left and that 4.5 million is nothing.
  • Well over 300 million smartphones were sold last quarter. Only 4.5 million of them were Windows. When put in perspective, it is only slightly more than nothing. Posted via the Windows Central App for Android
  • Yeah because all the others are still on nokia phones as like 1040, 1520, 930,830. You know , the good phones. If you release new phones with a horrible beta os, and not really good looking design and not worth to upgrade to, then sure nubers stay down.
  • Bleached, what kind of backwards perspective is that?
  • What do you mean backwards? Last quarter well over 300 million phones were sold and only 1.7% had Windows Phone on them. A very small amount compared to the market. What is backwards about that? Posted via the Windows Central App for Android
  • No Posted via the Windows Central App for NES
  • The marketing team in Microsoft are making the Mobile team losing their job.
    Smh......
  • The End Is Here!!!!!!
  • Nope... More posts below ;p
  • They should improve their marketing team not cut them.
  • Nah, that would make too much sense.
  • Can't market a ****. Microsoft has tried in the past and it didn't help. Windows Phone 7 was heavily marketed and came at a time when the market was still being fleshed out. Posted via the Windows Central App for Android
  • The OEMs weren't intestered in marketing same phones as other OEMs with Windows phone. With Android, their phones have more unique features \ differentiation between OEMs.
  • No, android is open source, you can rebuild it,give it a new ui,new own features and and and. That's why oems love android.
    Windows mobile could for Sure be like that but idk. Ms won't get there
  • Lol in italy it's difficult to find a 950xl, 3 or 4 months of delay, Nadella management is simply awful
    Surely cutting jobs and techs has fixed problems in the short period
    But in the long period will be a suicide for ms
    Cloud and other services still sell due to windows pc and mobile, in Nadella destroy this biz, ms will fade to black
  • Nadella flat out sucks.
  • Microsoft completely botched the whole Nokia take over imo
  • There are (were) dozens of people in marketing for the WP? 
  • Maybe this is the reason why they have been fired.... I mean doing anything
  • 24. Yes. Posted via the Windows Central App for Android
  • 3.2.1. wishy washy, cheer today, cry tomorrow comments are coming!!! Microsoft is Doomed: BFG Edition and the Fallout 4rom this news will have a Mass Effect on the future. Windows 10 Moile is nothing but a Zombie on teh phone and Satya has Killed the Instict with his Ultra Edition cuts of jobs. Really Microsoft! You have Xboxed your fans into a corner!!!!! We are so Madden in 2016 due to the slowness of releasing the OS, you guys are the Master of "coming soon", the Chief reason we stuck buy you all is because you we all danced to the Zunes in our ears from the heavenly Halos of promises that turned out to be nothing but a Fable 4 all of us! This news if just One Core disappointment for Microsloth fans. /s
  • Bro... This was awesome ^ very creative! Im gonna save this somewhere lol. Brilliant! Hehehe
  • Well done.
  • Are you a rapper? You kids with your raps Posted via the Windows Central App for NES
  • It means there was some people left in mobile devision after all. Oh well, not any more
  • Dear Microsoft,   if you are really as serious about mobile as you say you are, then you need to show it by first of all making sure that your own apps offer a first class experience on your own windows mobile platform. I dont mind you developing apps for competing platforms but not at the cost of your own mobile platform and your "fans". Apps such as skype for example on windows mobile is poor compared to the ones on Android and IOS. I don't know about you but in world where its becoming increasingly difficult to be "exclusive" you need new strategies to seperate yourselves from other platforms. What are your unique selling points? Cortana? oh never mind there's an app on IOS and soon Android? Get serious guys and get back to basics, draw up a unique selling points, swot analysis for windows mobile, just for a moment forget about the competition and wall street and share holders. If you take mobile seriously app developers/users will come, just look at windows desktop you take it seriously, look at office you take it seriously hence the vast amount of users and success. Seriously I'm sick of this and I'm sure that many people are sick and tired too.
  • Sorta true, i've been WM user and still am for 4 years now. I would also like the apps that are MS to be as good as there are in Apple if not better. At the same time, the audience (users) are in android and apple. So the show will be much more successful with larger audience (profit)
  • Can't say it better.
  • Sounds like they are picking up the fork.....
  • Sorry microsoft. BUT. Baby it's over. :P :P :P :P Stop Create BETA BUILD for WM10 AND Create lagdroid version for Microsoft phones. This is YOUR future because you have BETA OS WM10. SHAME Microsoft.
  • Just read the item again, and this is a department created after the Nokia buyout. I guess that it is surplus to requirements, and is an expensive operation to carry on, especially with the lack of marketing!! As usual on here, people are pushing the negative, again! The whole department hasn't been closed. I suspect it is as a result of poor results reported, although a few dozen couldn't make that much of a difference. How's about thinking of things 'outside the box'? Could this be a precursor to MS doing a Google and providing software, rather than devices? There have been a few OEM's cropped up lately, more now than for a long while. Maybe with Waas, the whole outfit is being streamlined. Mobile is currently the odd one out compared to surface, pc and Xbox. It has its own 'mini' windows, developed separately to a certain extent. It can't be all doom and gloom. Would they really continue with the development of w10m if there is no need to? They completely loused up the 950's when released with a 'shadow' OS. So, I can see why they want 10m to be right. IMHO, 950's etc should be sorted first. It is unfortunate for people to lose their jobs, I've been there, but it doesn't mean the world will stop spinning or your phone will brick in your hand.....
  • True lol, im just reading everyone nagging too. You're right about the part where people get too negative all of a sudden, show up from no where. I dont think they will just scrap phones, who knows; the Surface phones may be coming out - i hope so.
  • If Lumia's dead. Seems logical. Redmond will be dealing with the surface phone marketing. Right?
  • Hope so bro, I SO HOPE SO!! Wm is my first smart phone, I AM NOT open with the idea pf changing my os, Oh PHEEL NAWWW BRUH!!
  • I would imagine that when the device is ready it will be included in Windows and Surface advertising, no need to keep a team when you have something else coming and you already have a good team that does it right with surface and windows.
  • I just hope this won't hinder the release of WM10 even more as it's been a painfully long wait. I've installed WM10 via Windows Insider and to be honest, I love the change (925 and 830). I'm still ******** about the oversaturated photos but overal it's been a very positive change for me. I don't want to go to Android or iOS, been there done that, no thanks!
  • no it wont hinder release for w10m.
  • Painfully long wait is true. I haven't longed foe marriage than this os update and im not even an insider too. I just you tube wm10m on the 920 and just be happy seeing Someone Else playing with it's while I play with myself.
  • Mobile first (decimated) Cloud First (lied and changed terms of business using BS excuses) - I had high hopes for the changes made (i still have in many other areas such as Hololens, Enterprise etc) however, unless they are sitting on a super Surface Phone with an amazing OS that will make Apple and Google sit up and take notice then I fear all is lost and they are killing it off....One last hurrah, and I really do hope they dont screw it up.
  • Bit of a vicious circle, this.
    Perhaps, if their phones were selling they could justify having more staff. However, if they're not aggressively marketing their phones, they won't sell. Although, it does help if the phones appealed to current and potential consumers in the first place.
    It's quite the conundrum, in my opinion.
  • What MS need is a prominent logi on the back of the 950 that you can put in a case with a hole in it to tell the world how shallow you are. Oh, hang about......;-)
  • I agree bro, thats exactly my take on it. However much they show it on the big screen. If people still pity it, then there's no reason to stay with it. Plus Surface Phones will have their own set of employees. Perhaps their getting ready for the next wave. People love the look of the OS, just the lack of apps has been an issue.
  • I was completely unaware and under the impression that MS had no mobile marketing department...at all... ;)
  • Agree!
  • Fire the guy on the ship using iPhones please thanks! Umm I mean joebelfiore instead of lewding this ship down to the path of features busy playing games with iPhones on other ship should've appointed a new person in charge and kept the rest of the team....lmao what a waste if anything this is how you drive your own company down
  • My company should fire me as well. I'm a software engineer for our life insurance products, but I never trusted our own .lol! So I went with other products.
  • It not that he using iPhone is not what I'm saying is beside us waiting for a surface phone hes not changing much universal windows was all Microsoft joe belfiore needs to do more with windows mobile and not just use iPhone I'm know I'm right ain't all peach and cherries on windows mobile exactly cause of him but stay ignorant idc if it dies steve jobs would've fired anybody for using a windows phone XD period straight ripped them a new one like in the movie wolf of wall street when the prick was watering plants on the busiest day lol it doesn't have to be that extreme but come on android ceo and phone team are up neck on neck trying to one up eachother innovating windows is different cool but innovate man fire that guy! just my opinion :)
  • Punctuation. Have you heard of it?
  • Bro i agree, i dont like the dude or dudette whatever the hell he is. He needs a hair cut to bloody see what the hell he's working on. He should rather be a hairstylist at some groovy barbor store with tattoos and and piercings. The point is.. He's gay for Apple; Fire Him.
  • He can take a permanent vaca for all I care....
  • They're dwindling very fast. Not good not good.
  • Dan, Microsoft didnt acquire Nokia.
  • If it's one thing we need less of it's poor marketing. I wish them luck in the job search.
  • I knew it... They can send all those redundant Nokia dead wood back to the Finnish forest for all I care.
  • Lop
  • How are people gonna survive ? Posted via the Windows Central App for Android
  • I know i wont, im quitting life, its done.
  • Released by Nokia:
    Elop- Burning platform memo
    Coming soon™ by MS:
    Nadella- Burning Nokia memo
  • Nokia's fine, don't worry ;) Posted via the Windows Central App for Android
  • What I meant was the Nokia phone division purchased by MS. I suppose Nokia could revive their phones in the future, but they would be in a worst condition than before the sell out. Well, unless there is something crazy that shakes the mobile market and opens a new frontier. VR? ;)
  • Keep an eye on Nokia. You should be getting some news this year already. And I won't say more for now ;) Posted via the Windows Central App for Android
  • Gut gemacht MicroGate. Schick die alle in die Kalahari. Tot dem Alphabet.
  • I would imagine if, that's if they are moving to a Surface Phone, marketing would be handled by the same group that handed marketing for Surface, and or Windows for that matter. After all it is just Windows now I think. Hopefully that is all this is. Besides, if they have no new phones coming out after this month until October or so, don't really need any marketing team since they aren't marketing them anyway we will see
  • Exactly my take on it ^ touch'e
  • Microsoft wat r u doing stahp!
  • Hopefully the surface team are taking over!
  • Hope so! I need a cool MS phone that i could FINALLY show off with, for **** sake.
  • Makes sense, since they're going to the surface division for their next phone.
  • If there is a next phone. Posted via the Windows Central App for Android
  • Yes there will be Android Fan NERD!!!
  • Will there be? Do you really think Microsoft will decide to release another phone after their market share drops below 1%? Where are they going to get developers for the Surface Phone with these numbers. Posted via the Windows Central App for Android
  • Sounds made up.
  • That Surface Phone better be a GRAND SLAM GAME 7 WINNER, or mobile for MSFT will die for good. It's painful being a Windows phone user at this point....unfinished OS, half baked flagship phones.... // wrists.... Still do love the pictures my 1020 takes... #xenon flash
  • Lol, 920 user here bro, i hear you. Im still here living the dream. Without snapchat.
  • Still same as lumia. With additional keyboard and mouse. Posted via the Windows Central App for Android
  • Honestly. How could the massive decline in Lumia sales come as any surprise? MS does everything it can to discourage phone buyers and make it nearly impossible to buy a phone other than through the MS Store. There must be a tax ramification or something, because it's a business model I've never heard of before. But guess what? It worked. And this strange alternate universe is too bad: the 950XL is, for me anyway, a heck of a phone in all respects.     
  • Respect!
  • Mobile first (Ios, Android, Ubuntu) He didn't say W10M
  • That makes sense. No need for marketing Windows mobile. That's just superfluous.
  • Marketing? Must have missed that, what day was that on?
  • Lol
  • They spent tons of cash on marketing Windows Phone 7. The commercials were all over TV and this was during a time the market was still young and Android was still rough. It didn't help at all. Microsoft learned it wasn't worth the effort or money to market Windows Phone. Posted via the Windows Central App for Android
  • Microsoft didn't please the OEMs. Why market the limited Windows phone when they can do whatever they want on Android as far as customization and can add their own OS features.
  • Exactly. Windows Phone isn't good, so even the devices that manufacturers did make didn't sell at all. It is time for Microsoft to just give it up or go back to the drawing board. Posted via the Windows Central App for Android
  • I dont see any reason why they would keep a seperate mobile division now anyways, the hardware is now under the surface team and the os is now under the windows team, so why would they waste money on having a seperate division to do the same things the other 2 divisions are doing.
  • Yup
  • They dont operate the same. My 950 does not do the same as my Win 8 laptop or Win 10 pad. I was hoping to ditch the laptop but will have to wait for my next GSM upgrsde and go Android, MS seems to support that more than my 950
  • The share price may be up but Nadella has caused future problems.
  • I've given up! I've been waiting patiently for the new Facebook and instagram for my 950xl and im just done waiting.... So much promise for windows phone and they just stuff it up every time!!!! Im so over it, back to my boring iPhone. But at least apps work without Hassle :(
  • Oh! No! Dont! Go! Mail me the 950 before you leave pweety pweez! :D
  • You don't want it Amir.  I've been a user and huge fan of Windows Phone for years and my 950 has been the worst experience I've ever had with a phone.  Constant lockups, crashes, random restarts (awesome when you're in the middle of a phone conversation with a customer..) and ridiculous amounts of bugs in the OS.  I've had it with WP and MS releasing what's clearly a beta OS...  If they can't make this as stable as 8.1 when my contract expires in late spring then I'm begrundginly off to another platform...
  • Same here, I've been a Windows Phone user since I got my Lumia 920, great phone, seriously, but here's the obvious thing, no apps (and if we have them, no quality and no updates) no market share, no ads from Microsoft at all... This last point confirms that they are not interested in Windows mobile anymore, I mean, two years without a new device and now you expect that two buggy things with a half-baked OS do the miracle? HA!
    I'm leaving, I'll have to buy a lagdroid u_u and if in the future WP grows, I'll wake up because it will be a dream, for sure...
  • Helsigin Senomat.... Finland newspaper.... Are you talking Nokia? Lumia is sold to Microsoft and HERE maps is sold to joined Europe automobile companies. May be the news is about Nokia layoff... Nokia acquired Alcatel-Lucent for 5G network development with €15.6($22.7) billion. What's this disappointment blog about? You prefer iOS or Android?
  • Its not a case of prefer iOS or Android, its the fact that MS Aps work on them but the reverse is not true for some apps. Which leads to a loss of confidence in the product. I have been Nokia then MS for 2 decades, my next phone will probably be Android
  • Why not close down the whole mobile division?
  • Because they just love me too much bro. Its just too much love ❤
  • Patience. These things can't be closed suddenly. Posted via the Windows Central App for Android
  • Soon!
  • Quiet as soon as Satya Nadella buy iPhones and Macs (OSX obviously since the hate Microsoft and anything that is Windows) all employees, close the mobile division, but soon it will open another fraud with the "Phone Surface" a trap that I won't fall again
  • I think they quietly are!
  • I'm afraid that soon it will be over with Windows Phone. Everything is going downhill and that "WP 10" feels and look more like WP 8.2. I dont know what are their plans and ideas but they never had anything but having some phones to sell. I like my Lumia 630, it's still Nokia :) but every week I see some news like this and It's sad because I had iOS and Android and they never "worked" for me. Think Microsoft...think fast.
  • Tru bro, like i mentioned his before. WP is my first Smart Phone. I dont know Apple or Android. I mean i did have the unfortunate chance of borrowing an Apple and an Android when I broke my 920. But boy was that hell, i was counting every day for my phone to get repaired. If I could, i'd have sex with my 920.
  • "That downturn is expected to continue in the coming quarters" great news for Windows mobile...
  • So frustrating.  Microsoft pays 7 billion for Nokia Devices & Services group, then proceeds to eliminate what appears to be the majority of the group.  What a huge waste of money, and heart breaking destruction of a talented team of people.  I had such high hopes for Windows Phone & Lumia after the acquisition.  Microsoft continously drops the ball with Windows Phone, further showing us how Nokia did 99% of the work in making Windows Phone what it was.  Nokia brought innovative and attractive hardware, innovative apps and addon features to WP8, most of the marketing, etc.
  • Definitely frustrating, but kind of expected. Balmer brought Nokia under his leadership, but Nadella was against the purchase. This buying and dumping seems to happen a lot in tech.
  • Re: RJ Priest,
    I agree.
  • They have until the end of the year.. Marketing blitz, teaching carrier how to sell and promote windows phones, pay developers to make a uwp app with continuum, low end, business, and high end available on all carriers at the same time. And polished windows, and update their own apps and come out with their own amazing apps... This September... Come on
  • If that is "the plan" then I hope it was architected (developed and refined) and is in final stages of implementation. IMPLEMENTATION!
  • Nadella: "...we want to become a mobile first....." I call BS. What a liar.
  • The mobile division has a marketing group???
  • Nadella screwed over WP. Balmer was a true MSFT enthusiast.
  • Microsoft is so stupid... They are not able to release a proper stable build to insiders... And official mobile release is just a dream
    .. These bl**dy fu***ng Microsoft is cutting jobs from mobile division....
  • Best wishes to the families affected, but why such a clickbait title? Microsoft laid off a small marketing team in Finland. I doubt this was the primary marketing team.
  • Windows Phone death deniers and climate change deniers are kinda the same.
  • Absolutely.  They're both right.  I'm sure that's what you meant...
  • Mobile first cloud first means Ms making speed of death WP first
  • Seriously, all I know is that I saw once one worthy merchandize of windows phone and it was about Lumia 640 and 640XL. I never saw another one like that.
    The OS is great, but I don't know why they don't sell it. I mean put it to the table, like: This is Windows Mobile, the other mobile can't compare to it, because it's safe, it's modern and solid.
    The world may be on financial crises, but marketing can never stops. If Microsoft starts showing off the mobile division it will compete with Android and iOS equally and if she delivers some mid-ranges devices with a great marketing (the ones that make people want to dress windows) in 3 year there will iOS and Android competing with Microsoft.
  • Shame. Shame. Shame.
  • Sad. I thought Nokia's marketing did a better job conveying the strongpoints of the WP product than Microsoft or the carriers ever did. Now we have practically zero marketing so I guess who cares right.
  • @inferno434, same here. I got my 920 because of Nokia. Otherwise I was happy to abide my time as I knew which direction MS were heading when they finally switched to the NT kernel. However there have been silly decisions that have severely hampered growth.
  • Haven't seen a single ad for Windows Phone, ever. And the only time I see them as product placement, it's as stand in for "generic phone".
  • Maybe the reason MS hasn't done much marketing for phones is because even they know Windows 10 mobile is not ready. With all the complaints of bugs from fans, the situation would be worst with a public outcry. The mobile marketing team was probably unable to market a product that was unusable as a reliable daily driver for months. I suppose MS decided to cut loses and stream line marketing.
  • Goodbay Lumia. Goodbay. Back to Android. Posted via the Windows Central App for Android
  • Marketing, that would help toward selling all those different models of Windows phones. Of course there is a downturn, it has been played that way... Microsoft did this on purpose because they know that the mobile strategy is moving in a different way. Let's get Windows 10 Mobile sorted out first, clean and robust and snappy with minimal OS issues, then let's do the marketing. No story here. Next. Hopefully we will see a surge of updates now to solve the bugs. We had .71, now .107. Good to see the updates release ramped up a tad lately so I hope they keep it up.
  • Soon they'll have to shut down Mobile division too :-) oh actually.. They won't have to.. THEY WILL :-)
  • I would think they would have sold alot more phones if they made them to work on all the carriers, but they only made them for att and I think T-Mobile. So there sales are down because of their stupid mistake I'm on Verizon and I could have saw me with a new high end window phone but no they screwed us. I still got my HTC one m8 running windows 10 insider and it is pretty stable.
  • You think Microsoft didn't want their phones on all the carriers? It is up to the carriers what phones they carry. They aren't going to waste their time on duds, which is exactly what every single Windows phone has been. Posted via the Windows Central App for Android
  • They had a marketing team? Doing what? Posted via the Windows Central App for NES
  • Here we go again "Windowsphone is dead" "nadella loves iPhone" bla bla bla....
  • So the updates of windows 10 mobile to fix bugs would be delayed? And I hope they don't let Juha get laid. I would feel like killing Microsoft if they remove Juha.
  • They are just cleaning up what's left. If I were in MS working in mobile phones I'd have my new job lined up or left already. MS did absolutely nothing for them. There was no flagship phone for a long time, Nadella's "strategy" "We are not bothered that WP is not doing well" isn't helping. They are just sitting on their arses, waiting for a miracle, not really worried if it comes or not.
  • Sad
  • Not very optimistic news.
  • Surface Phone? You mean VaporWare....
  • What have I been saying??? That this CEO know nothing else but to cut jobs. You wonder why the mobile Os is doing so bad? There's your proof. This guy is obsessed with cutting the costs...And about marketing.. :))) when did MS had such a thing?? Back in the WP7 days when they tried to market a total joke of an OS?? A so limited OS that no marketing plans could have ever worked? When MS will decide to stop outsourcing stuff and when a proper CEO will be in place, you can expect some decent quality. It would not matter if he was using an iphone "pro" at the presentation or that Belfiore took his iphone instead of a WP, IF windows mobile would be in a good shape, but it's not and from here the frustration among users: your platform is a joke, you lie to users, you treat them with the most lack of respect possible and then you appear using another platform...nice job.I've seen many expecting the Surface Phone to do miracles :))) well sorry for your, but you had such expectations from WP8.1 and WM10...are there any positive results?? :))) stop dreaming, reach Houston and come down back to Earth.
  • We know, cutting human resources and projects will bring benefit in the short time,but disasters in the long period
    This is why about me this ceo is no good...
  • It does seem like the only trick he has in his bag it to cut jobs. I don't see any mobile vision at all beyond his words. Empty words. They need a "plan" and it should include "communication and marketing".
  • WM is already dead. Get used to it.
  • My Windows Phone works great and isn't going anywhere.
  • :(
  • From the zero advertising I have seen from Microsoft mobile division so far they don't need anyone in this division.
  • When 8.1 launched WP market share in Finland was around 35%, I wonder what it is today.
  • 11% http://gs.statcounter.com/#mobile_os-FI-monthly-201602-201602-bar
  • Microsoft have a marketing department in their phone division? You never would have guessed. Posted via the Windows Central App for Android
  • #**** you satya nadella Posted via the Windows Central App for Android
  • They deserve to get fired. They have not done anything good for the customers. The have no talent at all.
  • Sad, but true
  • Maybe or perhaps the leadership sucked!
  • Pity, I really liked Nokia's marketing team. Really sucks for those being laid off.
  • You cut your cloth....., I'm sure this was part of their restructuring programme and was planned months previous. Believe it or not even Microsoft know where they're positioned within market share, they just chose an opportune time.
  • Microsoft ruins whatever they acquire
  • This.
  • Screw you Microsoft!
  • YES! This will help make the mobile experience even better! /S
  • No one then left except a few factory workers in Vietnam making feature phones. Thanks Nadella. WP was quite popular in Europe but now all is gone.
  • The only marketing ever for Lumia phones i see in my country are TV ads for 550 and 640, that's it. They suck at this, and yet they fire even more people from phone division...
  • I really don't like where is this going , all we hear about WP sucks lately
  • There will be Nothing left they keep doing this.
  • Here no ads, no (good enough) MS stores, no bands (my new MS Health app says 'hi' :/ ), no Cortana for insiders yet... ... ... Can't wait to see Nokia rising again. At least they can have a mkt department now.
  • Marketing is everything, but first you must have a finish product to sell. It won't be long before Gabe Aul finds himself assembling phones.
  • Is it time to abandon ship ?
  • No. They will have to pry my Windows Phone out of my hands. The great features (Live Tiles, Deep Linking, ...) still outweigh the loss of features (Family Room, Hubs, One Handed Use, ...). I have all the apps l need.
  • How are you supposed to market rehashes of the same phones over and over again. However here in Canada, I have not seen any advertising since the launch of Cortana
  • Its not really a huge surprise that they have cut those jobs. I bought a Nokia phone and it just stopped working one day. I sent it in to see if it could be fixed. First I was told it was 4 days out of warranty, second they said that it appeared that moisture somehow got into the phone. I was told that they will not warranty phones that are used in high moisture / humid environtments. Since I live in the southern states I refused to buy another phone from them. Not to mention that for some reason Windows Phones just seem to be so much higher priced than Android phones. Not to mention their tablets have achieved the same high price threshold as Apple's Ipad. I built an entire computer for less than a Surface tablet. I love Microsoft, dont like the price.
  • If Microsoft wants to survive in the mobile world the only option that is say goodbye to SATYA NADELLA, JOE BELFIORE and GABE AUL! They are inept and the CEO is pro-Apple's otherwise best make it easy and divide Microsoft into a half for Apple and other half for Google
  • Terry needs to go as well.
  • Just means the new batch of phones won't look like throwaway Nokias. As long as they keep the cameras it's not necessarily a bad thing. You guys cried about the 950 design didn't you?
  • I don't think it's a bad strategy, dead weight is dead weight. Why market Lumia phones when surface is the new ms phone!?
  • Why do I get the feeling MS are ditching GSM market? While I see lots of hype about Android/iOS being able to access MS systems, I see no reverse progress! My home security system emables me to view cams remotely on my ANDROID but all RFI for my Lumina have met with 'Cant be done'
  • Product not selling? Cut marketing.
    Genius.
  • Wow guys relax. This cut is the marketing division in Finland that was aquired from Nokia and will not have any effect on "surface phone". Essentially M is cutting the rest of the ties from the Nokia purchase which they have essentially deemed as a mistake. Surface phone will be the device that will make or break Windows Phone. The 950/x will essentially be nothing more than a beta platform leading up to the release of Surface Phone which will reportedly be sometime at the end of this year or early 2017.
  • If it's solely the marketing department then this is clearly necessary. How many times have there been complaints that mobile is not marketed well enough? I hate to see anyone loose their jobs but this has been long overdue.
  • Is Surface Phone going to be a reality after all these bad news for Windows 10 Mobile? I don't want to be pessimistic but it doesn't look like Satya Nadella will let Android apps to run on Windows 10 mobile platform, and that is a big mistake. Amazon made a great decission of cloning Android into FireOS and their Kindle tablets are one of the most poupular in the tablet market, even beating Samsung or other big players.  The popularity of Amazon tablets is because they can run Android apps even if they have a separate Appstore that is not GooglePlay app store. That is IMO what Microsoft should have done 3 years ago.  But its not too late, even in 2016 Windows 10 Mobile can be an Android fork using Microsoft services instead of Google's. Let developers be happy, don't force them to recompile the APK, just let them be.
  • Fire whole marketing team for gods sake. Hire Apple marketing.
  • The beatings will continue until morale improves... I'm not sure if I'd upgrade my 1020 to Win10, as it looks like I'd lose a lot of functionality. I detect no enthusiasm, no push in marketing. Most people don't even remember that Microsoft ever made phones or a phone OS. Yet I'm constantly bombarded with Apple and Android ads, for many years. I've even stopped updating the app I published early on. Sad, as I really dislike the iPhone and all Android phones. If they release a 1020 replacement, I'll take a hard look at it, since I love the camera. Win 10 mobile needs to be at least as good as 8.1, (and really needs to be a lot better) for me to invest in another one.
  • Jobs cuts. Just what I wanted to read... Microsoft needs to build that 1040XL soon!
  • I understand that there could be overlap with Microsoft's own internal existing marketing people, but I remember Nokia's marketing team producing very awesome promo videos while I've yet to see anything come out of Microsoft's internal mobile marketing teams that even comes close to the passion that the Nokia-backed promos had.
  • Take a look around. All of the mobile carriers seem to be leaning more and more on their user communities to help other users with problems. Why not? Peopl!e around the world have moved into the mode of commentary and seem to enjoy answering questions and helping others; it's a natural human response, with the exception of those who walk a different road and want to own and control everything and everyone. I do believe that too much column space, too many words, too many pictures and too much attention is paid to the "so called" celebrities. Like Beyonce, or one of the Kardashians or Justin Bieber, to name just a few, are the brains of the world now. By the actions of all these entertainment "gods and goddesses" I would call them human waste. The only contributions that they seem to have made is some really terrible music, the display of a ridiculous lifestyle, and because all the media and corporate sponsors keep elevating them, they have also become the symbols of normalcy for the children of the world. I was a Verizon customer but switched to AT&T, because Verizon seems to have no interest in supporting Windows in any way, shape, form or fashion. Even though I am not even a customer of Verizon anymore and haven't been for several months, they still send me customer questions about problems, expecting me to continue to assist their users. Well, I did until Verizon cut my access to the message board, but they still keep sending me customer questions to answer. Saving money is saving money. While I really and truly hate to see the loss of jobs, I do understand the principles of running a successful business. There are certain risks that have to be weighed against other methods, so, with the exception of continuing to try and influence users to buy whatever some celebrity is supposed to be using is as old as advertising itself, I think MS is probably on the right road. I do believe that they should focus their advertising dollars with the cameras focused on their product and its strengths and beauty and not on these abnormal and strange celebrities. -- Sorry if I stepped on anyone's god or godess.