It looks like Microsoft isn't done updating the Store with a new layout in anticipation of the Redstone 4 update due in the coming weeks. Besides the recent addition of Edge Extensions, a new category called Devices has been added in the latest update – version 11802.1001.11.0 – which went out earlier today across all releases of Windows 10.
'Devices' as a tab is self-explanatory being a separate area where Microsoft can show off new Windows hardware including Surfaces, Harmon Kardon Invoke (for those in the U.S.), Xbox consoles, PCs from Dell, HP, Windows Mixed Reality headsets, and accessories. It's the same catalog that is all stocked online in the web version of the Microsoft Store.
Besides one-click buying of new hardware customers can also pre-order things like the new upcoming See of Thieves Xbox Pro Charging Stand. The process lets you pick a shipping and payment address just like the web store.
The feature of buying devices is not new, per se, but the dedicated tab area for devices is new.
While it's been a long time in the making (arguably too long) the addition of the full www.microsoft.com/store to the Windows 10 app of the Store should go a long way in increasing point-of-sales for Microsoft and its OEM partners. This new addition of making it more visible tonight is only better.
We don't know yet if the Devices tab is available in all regions just yet, so its appearance may depend on whether the Microsoft Store online is supported in your country.
Thanks, Daniel Su, for the tip!
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.