Microsoft updates YouTube for Windows Phone, complies with some of Google's requests

Microsoft has given in to Google's requests by updating its YouTube app for Windows Phone, but only to a degree. The company will be complying with some (but not all) of Google's terms of service. The two giants have been locked in a fist fight for some time regarding the official YouTube app for Windows Phone. It doesn't look like it'll be over anytime soon either. 

So what's this all about? Microsoft has been wanting Google to get a half-decent YouTube app developed for its platform for some time now (years even). But the company has decided to quit waiting and provide its customers (as well as those who utilise Google services) a way to enjoy videos published by subscribed accounts. There is only one issue with Microsoft's attempts: it didn't play well with Google.

The search giant sent Microsoft a cease-and-desist letter regarding the app, noting violations of the YouTube terms of service. This included no advertisements being displayed and enabling users to download videos for offline playback. It was put forward that Microsoft should either pull or block the app from consumers by May 22nd.

Microsoft has today decided to meet Google half way. The company has rolled out an update for the YouTube app, which will remove the video download functionality. Here's what a Microsoft spokesman said to ZDNet in response to questions raised about what the plan was:

"Microsoft updated the Windows Phone YouTube app to address the restricted video and offline video access concerns voiced by Google last week. We have been in contact with Google and continue to believe that our two companies can work together to hone an app that benefits our mutual customers, partners and content providers. We’re earning new customers every day, with IDC reporting recently that Windows Phone posted the largest year-over-year gain among leading operating systems. We look forward to working with Google to maintain a great YouTube experience for the growing number of people who rely on both of our respective products."

YouTube No More

Microsoft has consistently played the card that Google refuses to provide access to necessary APIs that would allow the company to develop a worthy YouTube app, which would also serve advertisements and keep the Android beast happy. Currently, the Windows Phone team has crafted the app using an API which doesn't provide ad support. It's a vicious circle. 

Google not only doesn't want Microsoft to build an app for its platform, but also Apple and BlackBerry. Google is the party who builds and maintains native apps for the respective platforms, but has skipped Windows Phone, ignoring requests from both consumers and Microsoft. Google has made it clear in the past that it doesn't wish to support Windows 8 or Windows Phone with many of its services and products.

So where do we go from here? It's difficult to say, but whatever the outcome is, Microsoft will surely use the situation for its Scroogled campaign against Google. In the eyes of the consumer, it's in the best interests of both companies to work together and get a solution made available for Windows Phone. Happy customers for Microsoft and partners enjoying revenue income alongside Google.

If you haven't already done so, you can download the official YouTube app from the Windows Phone Store. via: ZDNet; Thanks, AAA, for the tip!

QR: YouTube

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • I won't update the app then. Viva la downloads!!
  • This seems like the solution for those who want to continue using the Microsoft YouTube app with all that functionality still there.
  • Good thing I saved the xap file before it got updated. You'll need a microSD card slot though.. :P
  • Man send me that file
  • Thanks!!
  • get me a working link already
  • Bad thing You will not install this as the Marketplace checks if the xap You want to install from the SD card is the same that is present in the Marketplace currently.
    If not, it's not possible to install (the application does not even appear on the list)
  • AFAIK that doesn't apply to dev unlocked devices though, as the xap file can be deployed via a PC and doesn't require access to the Windows Store.
  • CRAP, I didni't read the article and just upated everything that was in queue. 
  • BWAHAHHAHA Same here!
  • Yup!!! NO update for me either....
  • Same here! Google doesn't get anything from me!
  • Same here. Screw u Google
  • I won't update as well, but that freaking ONE in my store icon will drive me crazy lol
  • I know right oh well but I wonder if metrotube can still download...
  • Duh
  • There's an update for metrotube in the store as well. I'm scurred...
  • I got my Nokia 928 in the mail today so I have to install updated app :/
  • Same here. I know that one day I'll press update all and totally fcuk it up. I don't even download videos but I will now lol
  • Same.
  • Hopefully my 5 yr old daughter doesn't update my phone. :p She's good about keeping my phone up to date for me. HAHA!
  • Don't you have kids corner?
  • I can't do it.  I have an update obsession.  Fortunately I only use YouTube about once a month and don't really need to download.
  • That's what I was going to say!
  • never update. Ever. Im keeping my downloads.
  • They should create a feature that lets videos "download" to your SkyDrive. (Basically, send to your SkyDrive directly from YouTube)
  • UC Browser does that.
  • How?
    Please show me!
  • Haha good thing I read this before updating haha! Suck it Google!
  • Yup, not updating.
  • It will eventually stop working and require you to update. Pointless not updating.
  • How do you come to that assumption? I had imagewind before MS killed it with twitter filters :'( it never stopped working until my daughter broke my phone :'(
  • That's why we have metrotube.
  • Agreed!
  • @ everybody in this comment thread. I love the windows phone community. No sarcasm or pun. I am not hitting update either
  • Apparently I updated before this article. Other than downloading videos its pretty much the same.
  • Huhu i wont update but my youtube app, the download is unusable ~_~
  • Not updating
  • And no ads.. I still use metrotube though
  • same! this is not even update! it's downgrade!
  • This sucks - MS should have stuck to their guns. Engadget says even if we don't update the app the downloads won't work...
  • they are sticking to their guns on ads, which is the biggest point as it's API related
  • Now play nice Google and give MS the API's needed. There's enough money for everyone.
  • So should I update this app or not? Even if we don't update downloads won't work??
  • It still works for me, so don't get hooked onto bait until it actually doesn't anymore!!!
  • My download works fine with no updates!
  • Should be fun seeing these two go to court over the app and then Microsoft arguing that Google is being monopolistic.
  • Why would you want to use the official YouTube app if there is myTube available? :)
    Just download the official app ad it is needed by third party apps to play YouTube videos, but don't use it as your first YT app :D
  • Yeah there's plenty of alternatives. I use Supertube, which is very similar to Metrotube and works great.
  • There's something special about the word "official"...
    Mytube is awesome I will give you that
  • ^THAT
  • Allow me say what everyone is thinking: Fuck Google
  • You must have read my mind lol.
  • How the hell did you read my mind!!?? I'm calling the cops on you brother :-P
  • I wish Microsoft would've bought YouTube
  • I agree. Ever since google bought it it's gone downhill.
  • +1 imagine the advantageous position they'd be in now. Yt is the only google service i use, but frankly its essential.
  • I have come to hate google.
  • I despise Scroogle
  • Agree. I really hate them.
  • Get out of my head!
  • Google says: Switch to redtube
  • Yeah man.. Google is such a dick.
  • I hope Microsoft buy redtube to compete with youtube.
  • LOL! How would redtube compete with youtube?
  • +10000000
  • lolol yea, that's. What I want to say
  • I'm not updating... Leave it as it is. Well done Microsoft to holding firm as much as possible
  • Has Microsoft now done all they can without access to the official API? Did google grant access to the official API for the XBOX YouTube app? YouTube is the one Google owned service that I really use, so if they want any revenue from me, open up the API and let Microsoft display ads in the YouTube app. I will gladly watch on my Windows Phone!
  • Google didn't have to grant anyone access to the private YouTube API for the Xbox app since Google was the one who developed it.
  • Shut up google and get those taxes paid!
  • I just checked without updating the app and you cannot download videos anymore. The option is still there and you can start the video download but app deletes the video after 100% done.
  • I tried mine and it worked.
  • Yeah, may be I just tried the wrong video. But yes, it works now and you can download videos if you don't update. I am not updating the app....
  • I'm definitely not updating mine either...
  • Man, the leadership at Google makes me sick.
  • Totally NOT updating.
  • Screw Google. If Google won't cooperate with other companies then I will put my two-cents in by NOT updating.
  • I'm at a loss for words. Google = Asshole. Guess I had one left. ;)
  • Now that Microsoft held up their part of the deal, Google should do the same and give Microsoft the necessary API needed to give us a great experience and also add their precious ads.
  • Idk if that was part of the deal. Thought google wanted MS to shut it down and use the kill switch on the APP... Doesn't sound like a deal at all
  • Not updating my app. Google can go eat a d**k...
  • No update here as well!!!
  • Well, I won't update. And if Microsoft forces the update...well I won't use the App at all. As I keep believing Microsoft should start acting as an arsehole to Google two. For preventing Windows operated computers to run Chrome, YouTube, Gmail or any Google powered device. Block all of that for a couple of weeks. Perhaps then Google gets the message. And sees that, without Microsoft, there won't actually be a Google. MacBooks aren't that common worldwide to sustain Google. Apparently those idiots haven't realized that. That's what happens when your friends are maniacal North Korean Eric Cartman wanna-be dictators.
  • +1
  • Here's the problem. We here know all the ins and outs of these things because we care enough to come to sites like this and keep up to date. We are in the vast minority. The general public doesn't know or care (IMO). If Microsoft blocked Chrome on Windows the general public would call MS the bully and they'd resurrect the antitrust lawsuit issues again and all the trust MS has built back up with public in last 10 years would be flushed.
  • Yup! So true dude. Read my comment below this one. Our comments hit it on the head of the nail.
  • Microsoft was forced to pay millions and millions of dollars several months ago because they failed to implement the ballot browser system in Europe. Imagine what kind of trouble they would get in if they deliberately prevented chrome from running in windows. Microsoft is screwed on this one. They can't force google to open up YouTube and they can't screw google by blocking their products from running on windows.
  • Yes they can. What the European Court ruled against was not allowing to choose the browser and forcing IE on people. As long as Microsoft allows all other browsers and companies, the European Courts will have nothing to point or legally hold to against Microsoft. From the legal point of view, Microsoft can perfectly do that against Google. More, they can use Google's denial of delivering an App or allowing its development to accuse Google of monopolistic behaviours.
    There's nothing in European law that prohibits a company from going to war with another company. Microsoft just needs a more tough law division.
  • Except Google can argue that they aren't being treated fairly compared to other browser developers and the EU Courts will side with Google. Better for Microsoft to just let Google do what they want then sue them for monopolistic practices when the time is right.
  • Well said.
  • If Microsoft did that then they would be as bad as Google. Microsoft are doing the right thing, for both the consumer and them.
  • Is this available for 7.x yet?