Microsoft will be at Gamescom 2016, but won't be hosting an extravagant media briefing

Gamescom 2016 is rapidly approaching us and Microsoft has revealed the company will not be holding the usual extravagant media briefing at the event, though the company will present with available booths. Should you be attending, you'll be able to get your hands-on with some of the upcoming blockbusters like Gears of War 4, Forza Horizon 3, Halo Wars 2, and more.

Not only will you be able to try titles on Xbox, but Windows 10 will also be making an appearance as a platform for experiencing what's next on the horizon. Instead of holding the media briefing, Microsoft will be planning a "more intimate" Xbox FanFest experience. More details on exactly what this entails will be released soon. More details from the official announcement:

"We had a record-setting E3 and we were overwhelmed by the response. Xbox unveiled a new family of Xbox One devices, a host of new Xbox Live features and Xbox's biggest games lineup ever on Xbox One and Windows 10. We also announced Xbox Play Anywhere, a new program which lets gamers buy a game once and play it on both their Windows 10 PC and Xbox One. Our E3 announcements showed Xbox's commitment to offering gamers a future that goes beyond console generations and one that offers them the choice and freedom to play the games they want, with the people they want and on the devices they want."

It sounds as though Microsoft will be focusing more on the fan experience at Gamescom, rather than shoving announcements down the throats of attendees. If you're attending, check out the Xbox booth times below:

  • Wednesday, August 17 – 9:00 a.m. until 7:00 p.m. CEST (press/trade only day)
  • Thursday, August 18 and Friday, August 19 – 10:00 a.m. until 8:00 p.m. CEST
  • Saturday, August 20 – 9:00 a.m. until 8:00 p.m. CEST
  • Sunday, August 21 – 9:00 a.m. until 6:00 p.m. CEST
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.