Microsoft's Pix brings artificial intelligence to the iPhone's camera

Microsoft has released Pix, a new camera app for the iPhone that uses the company's artificial intelligence to improve your photos. Pix can automatically and intelligently adjust elements like exposure, focus, and color. It can even automatically create Live Photo-like images by stitching bursts together.

Here's what Microsoft is offering with Pix:

  • People-First – People are the most important photo subjects, so Microsoft Pix uses many intelligent features to help them look their best, without creating extra work for you.
  • Smart – Microsoft Pix is a bit like having a pro photographer inside your camera, tweaking settings, selecting the best shots, and enhancing them on the fly.
  • Fun – Microsoft Pix helps you have fun with photos and videos, by doing things like creating a short, looping video clip when it senses motion in a photo, or helping you stabilize and time lapse your videos.
  • p 10 Coolest Features:
  • Smart settings – Automatically checks scene and lighting between each shutter tap, and updates settings between each shot.
  • Face recognition – When it detects a face in the shot, it automatically optimizes settings to help people look their best.
  • Moment capture - Captures a burst of frames every time you tap the shutter button, including frames before and after your tap, so you won't miss the right moment.
  • Best Image(s) - Automatically selects up to 3 of the best and most unique shots from the burst, and immediately deletes the rest, so you don't waste your phone's memory or your time comparing and storing similar frames.
  • Image quality – Uses discarded burst frames to enhance each Best Image, improving exposure and color, and reducing noise and blur.
  • Live Image – Automatically creates a short, looping video, by stitching together the frames from the burst into a Live Image, but ONLY when it senses motion in your shot, so it won't waste a ton of your phone's memory.
  • Hyperlapse – Videos shot with Microsoft Pix are automatically stabilized for smoother playback, and can be time lapsed and saved at many different speeds.
  • Auto-sync - Seamlessly syncs to your camera roll, so you don't have to individually import or save your photos and videos to your camera roll.
  • Easy sharing - Uses iOS sharing, so you can seamlessly share to the apps already installed on your phone.

If you've got an iPhone, you can try Pix out by downloading it from the App Store now.

203 Comments
  • What a nice set of features for iOS!!! ROFLMAO!
  • Yeah and NONE to wp itself wtf is this
  • I thought these features were already built into the default Camera, as well as its predecessor, Lumia Camera. 
  • But, they are not built in...
  • What if Windows Phone already has it because it comes from Microsoft and an app is only for cameras not made by Microsoft? Think guys... They aren't going to not have this technology in their own software that they want people to buy...
  • Don't want to burst your bubble but no, Windows does not already have this.  The auto enhance in Windows is actually pretty decent, but it isn't using this kind of advanced tech. But don't worry, I'm sure Android will get this functionality soon, too, so that'll cover most people who are missing it.
  • The sad thing is, MOST of the features in this app come from Nokia during windows phone 8.1, and now we seem to have lost them. The group shot demo shown in the video, where all the best poses/exposures for people are selected, was already there on the app previously called Smart cam, later integrated into Nokia Camera, which eventually got rebranded Lumia Camera. This is from WP8.1 days. Next, the whole best shot from a bunch of burst pictures was again part of the same time line, in fact not only could we select the shot we like, we could create the action shots - like having a person skate boarding or performing the action across the screen. The action shot was later made again scratch and worked differently on phones like L1520 and after, where one simply had to take a high res video and then be able to save any image from the video (like we have it in Windows 10 photos). And from the same video one can create an action shot. Last but not the least, Living images were first brought to market by Nokia way before Apple rebranded it as Live images and marketed it better than Nokia/MS ever did. That we can still capture and share the living images as videos, or even save stills FROM the living image and videos, is kinda cool. Nokia was ahead of its time with all this, unfortunately not many people got the hang of it and some features got killed. Also, in a related note, the Instagram loop video thing (I forgot its name) kind of follows suite of Cinema graph that we have on WP and WM10, and I think it's a little better because we can save GIFs or share as video, and the capture slightly longer (4s), which can be edited to make shorter, control speed and the kind of loop we want it to be. I'm sad that most people don't know this. I'm sure the iOS version improves these things, being newer will have better coding under the hood.
  • Lumia camera and the optimizations built into Windows 10 are more than enough to be on par with the enhancements this app brings. Rich HDR works in the same way as well by taking bursts and automatically enhancing the photos. Plus we still have more customization options and better granular control than the stock iPhone camera app. I'll give iPhone users this little novelty while I enjoy the much better camera experience on Windows.
  • I'd love to have HDR in win 10 mobile. I'm really missing it.
  • HDR is already there man.
    My L650 has it too!! And it works just the way it's supposed to.
  • Hmm... How do you access it? I'm on Lumia 925, and see no HDR anywhere.
  • News flash lumia camera doesnt work in wm10.. and the crap that they have a camera now isnt even the ditant relative of the lumia camera
  • If MS guys r neglecting windows phone ....by apps then i m afraid what would 3rd party devs do. Where's project islandwood.. ..Searching:D
  • Why does everyone assume that all apps that come out of Microsoft are all by the same people? Microsoft probably hired some iOS developers. They're bound to be outputting apps. It doesn't mean they're neglecting Windows Phone apps. That team is likely working on something else. If this takes off, then maybe it'll show up on the radar for others. But you can't have every single app come out on every single platform. Sometimes they don't do well. It's not worth it to more than duplicate that effort to get a failed app on multiple platforms. If they wanna know if it'll succeed, release it on a large audience and see how it does.
  • The rule should be simple, given MS claims porting apps is simple. Build one for another platform, but at the same time, you build it for W10 Mobile.
  • Do everything for apple and PC soon WP will be history !
  • I'm not too sad about it, since software alone is not going to make up for the garbage pictures taken by cheap camera hardware.
  • Happy for iphone users and Waiting for wm10 :( feeling a bit sad.. Dont know why
  • Because they built for ios first XD
  • I wonder... Develop an iOS app, then use their porting tools to bring it back to WM10 perhaps? A lot of these camera functions are already in WM, but as individual apps. Would be nice to have all of this built into the existing camera app though. If that's their strategy to develop first for iOS, then port back to WM10, it wouldn't be too bad of an approach. The only thing they really need to be doing though is to publish to both platforms simultaneously!
  • Exactly! We have/had them on Windows but people don't know. PS - I heard the app works slow on iOS, a friend of mine with an iPhone 6 told me. It kinda reminded me of WP8 days
  • Other than Hyperlapse, all the features mentioned above are automatic with the Windows Camera in the Anniversary Update. Except we now have the best working panorama mode ever! I certainly am not concerned about it. We've already got it. For those that don't think we do, then you aren't on the latest Redstone build or haven't been fully utilizing the camera, or haven't realized the optimizations going on in the background.
  • But at least you guys have built in panorama now. One picture at a time -- LG V10
  • My brother had the same reaction.. I understand and share your feelings. But please do read my comment which is somewhere above. WP8/8.1 had most of these features during the Nokia days
  • For someone hovering between a 950 and an iPhone SE...Microsoft really do make it difficult for me to back their horse!
  • Chances are that Microsoft do not really care which phone you buy ... as long as you use their services. (However, as a 950 user I strongly urge you to buy that one. ☺ )
  • I dont use their services or products anymore.  **** them for screwing over their consumer customers.  
  • Then first of all the should discontinue windows phone support. In a phone without apps its as good as a cdma device.
  • You'll regret buying SE as the screen size is too small and there's no 3D Touch. Wait until the next iPhone release and get a 6s. It will be cheaper then.
  • Who cares about 3D touch when you have long press lol
  • So true. So easy to mess up with their implementation of 3D touch when in a hurry and tapping a little too hard, but with long press, it's never by accident.
  • Big screens are overrated. Happily using a 4S at the moment... The 950 does have an amazing camera though...which is an important thing for me. But MS's lack of focus on building apps for their own phones is really disheartening! We've only just got panorama - and now they're releasing this camera app for iOS that has features Windows Mobile doesn't yet have. As I say, it makes it really difficult to justify buying back into Microsoft's phones. (Oh, and who gives a **** about 3D Touch :) :) !!!)
  • You speak much sense spinzero. And I am an absolute diehard Windows fan. I have nearly every Lumia... but it is certainly understandable that so many have left.
  • Tweet it on Satya and Myserson's pages, not just in this forum.
  • Big screens are overrated? Have you ever had one? Going from big back to small is horribly painful. They are underrated. And use your heads guys and girls... IPhone isn't made by Microsoft, ios is not Microsoft. If you have Microsoft software, then you ALREADY HAVE this technology. Why would y'all want an app when it's BAKED INTO YOUR OS? Common people. Think...
  • I owned a Lumia 950 a few months back. I have actually posted in the forum in the last few days specifically asking if some issues are now resolved which caused me to sell it in the first place. The big screen is not why I bought the phone. I like a phone to be a phone. It doesn't have to be a tablet substitute. & in actual fact, Continuum is the PERFECT thing for a small screen phone.
  • This depends on the person. To some, yes they are. To others, they are awesome. There is no right or wrong answer. My dad is like no way can I ever go that small but to me, no big deal.  I actually wish that MS and their OEMs can do something like this, with having a small phone with great specs.
  • I've been using a L830 and L820, and I actually love how compact and easy to use with one hand L820 is. Even though L830 isn't that big, I still find the struggle to reach extreme end corners annoying. Would buy a high end small phone (if they could fit in the tech!)
  • I don't have big hands and can mostly one hand a 6" phone. A 5.5" phone is now easy to one hand and I feel 5" is just too small for what is supposed to be a multimedia device. Anything smaller than that is just silly. 5" is the bare minimum for a modern smartphone. They are easy to use one handed and are quite compact with small bezels. Posted via the Windows Central App for Android
  • I understand that :)
  • Sorry,  this is NOT "BAKED" into windows 10...Sorry!
  • The last iphone I used was a 5S.
  • Actually, most of the features in this app are/were at some point in WP, all made by Nokia. I miss Nokia's touch to WP/WM10
  • Not really. I have had my SE since launch (early April), and I have no regrets. The only regret I have is that iOS has no true customization. Aside from that, it's golden.  Indifferent about 3D Touch to actually care. The size is perfect and it fits most of my pockets, even the ones that are "fake pockets" and not even really deep at all.
  • The only thing pulling me towards a 950 (besides the camera) is the price. The myriad of reasons I had to buy my 620, 820, 920, 1020, Blu HD LTE & 930 have all gradually disappeared. A real shame that Microsoft is putting so little effort into this platform. It had (/has) so much potential. Sigh
  • Yeah, I can understand this. A secondhand 950 is cheaper than the $399 for the base model of the SE. If you can get your hands on a 5s in good condition (no cracked screen, no icloud lock), you can trade it in at an Apple Store and get $125 off.
  • I'm planning on getting a WP just for Office and camera, and that sweet rumored Nokia phone for apps
  • The decision should not be difficult.  As a 950 owner I can attest that it is a horrible, horrible phone.  W10M is worse than WP8.1 in many, many ways and all versions of Windows suffer from the app chasm.  Get the iPhone, download MS' excellent portfolio of apps for the platform, and have the best of both worlds.
  • Ouch. Quite a damning verdict! I didn't really enjoy the 950 when i had it before (whereas I loved my 1020 - and the amazing memories it has captured). If I was a man of more money, the SE would be a no brainer. It's the ideal size phone for me....and it is also pretty much the most powerful phone out there. I guess it's just difficult to give up on a platform that I've been invested in for so long!
  • Once you do however,  you will be pleasantly suprised.  I thought nothing could be as good as my 1020.  Boy was I wrong.  my ip6s is awesome!  camera is actually really good and fast.  plus having every app,  every accessory,  every wearable available to you....opens up a whole new group of things to use.  If the SE is too much get the 5s.  
  • As a 950 owner, I can attest that it is a great, great phone. W10M is better and more functional than WP8.1 in many, many ways. The issue with the platform is the app gap, not the OS.
  • Bollocks. How is the 950 a horrible phone in the slightest? It's been practically flawless for me for the past 6 months. I enjoy W10M far more than WP8. I have more than enough apps & games to keep me happy, but I am more of a PC gamer than a mobile one.
  • Trust me, I really want to buy into Windows Mobile - but I struggle to see the point these days. In large part, that's because I have become used to using Waze on an old iPhone 4S (which is brilliant) -- and I have also become used to downloading BBC iPlayer radio and tv programmes via the brilliant iOS BBC apps. Pretty much all my other app needs are covered - but those two apps are pretty much te most important ones to me....and they aren't available (in a quality form) on Windows Mobile. If there was price parity between an iPhone SE and a Lumia 950, then the iPhone would be a no brainer for me. The only thing tempting me back to the 950 is the price (and the camera). It's always been about the apps - such a shame Microsoft didn't commit more fully when this OS commanded as much as 10-15% of the European market (and beat iOS in some places). There's now no real incentive for app developers to provide proper support...which is a real shame - because the OS did/does have such potential.
  • Relax, gentlemen, since these features bring just a little more parity between a PureView and an iSight camera. All we need again is the Panorama and the cameras for Mobile would be complete again ☺
  • Panorama is already part of the Anniversary camera update
  • And it works really, really well =)
  • Got to keep Nadella and his phone happy to keep your job.
  • Joe Belfiore must have been testing it on his iPhone to make sure its bug free. 
  • Microsoft camera app sucks on windows 10 phones...pooooor quality
  • @ pirtpal Singh . That's not true. I can say so, because I have NL 1520.3 and I know that this is an awesome camera, and no pussya$$ iPhone or any other smartphone camera compete with Microsoft camera.
  • The Window Camera is still problematic in Lumia 640(.494), it takes low resolution pictures and rich capture does not always work which I have been complaining since Windows Camera was born.
    So I am still using Lumia Camera. But if I update Lumia Camera in Store, it will be unusable.
  • You are crazy.  The camera on the iPhone is every bit as good as the camera on an any Windows Phone device. One major way it is better is that it is fast, fast, fast.  That counts for a lot.
     
  • Fast to do what? As a 950xl user, the latest update takes pictures...high res dng ones at that stupid fast.
  • not on the new W10M phones such as the HP Elite x3, Acer Jade Primo, Microsoft Lumia 950 / 950XL, Lumia 650 to name a few.
  • My 950 xl camera is great. People comment on how great my pictures are. My wife's iPhone 6s doesn't even come close
  • Yeah, imo it seems like it is better on the new phones. The quality has disappointed me on my 640. I don't even bother with taking pictures there, it's just for apps at this point. Kind of makes me why I should keep it.
  • It's true, on Lumia 640 MSC s**ks, but on 950 awesome, but sometimes so slow:( Postproduction too slow
  • I wonder if the 640 camera is comparable to the 820 camera? I still fond my L820 does a great job for its resolution and the time it comes from
  • You didn't specify which phone, so I'm going to assume you're using an older, underpowered phone.
  • Microsoft, make as many iOS apps as you want, you won't convince me to buy an iPhone
  • All Microsoft is doing is collecting user data and mining with these apps. Luckily this will be used to improve their services and offerings so that W10 can be better with each new update.
  • That's a new one Ron. Complete nonsense, of course. But new nonsense nevertheless ;)
  • Ok then do you mind reading through the terms and conditions put forth by Microsoft Research on the development of these apps?
  • If Microsoft were keen on bringing these features to Windows Phone, they would do so via the Insider system. They don't seem to bother because they seem to have written off Windows Mobiles user base owing to it being so small. Download numbers are clearly attractive
  • I understand some of the features in this app isn't available currently for W10M, but some of them already are, so it doesn't make sense to make an app that creates redundancy in W10M. Also, how do you know they aren't going to bring some of the other features of the app to W10M? Maybe it just hasn't happened yet, maybe it's something they will start testing in the insider system after the anniversary update is out?
  • An addition to your comment: Most of these features have existed at some point /exist on WM10
  • Collecting data from millions is different than collecting data from thousands. Do you get the difference?
  • These features are on the WP camera app already. 
  • Its not complete nonsense...MS datamines and takes users information all the time....head up perverbial ass!
  • OMG you guys don't give up, do you?
  • +830
  • And I thought "Cool, let me get this"..... oh wait, it's for IPhones... Microsoft should at least put forward their magnificent Xamarin platform...
  • Are they gonna release this app fr windows mobile?
  • comin soon...
  • I highly doubt it..
  • it's sarcasm
  • You forgot the ™ ...lol
  • my mistake
  • Lol
  • "If you wanted to reach a lot of phone customers, Windows Phone isn't the way to do it" - Terry Myerson, Executive Vice President of the Windows and Devices Group
  • If you want to decrease sales of your own devices, assure leadership ridicules them.
  • Plan is working well. Just a million or so Windows phones sold in Q2.
  • Sad but true.
  • So now Terry M is the marketing/business guru? I'd like him to consider that Windows Phone users are all-in Microsoft users. The adoption rate for these apps on the Microsoft platforms would be huge. In the App Store, this will get lost in the shuffle. Terry SAYS thus, but how much success are these things having? How many Android users have downloaded Cortana? How many Groove users are there on iDroid? Be everywhere, but don't subject your own platform to inferior treatment from the home team.
  • Nice. Thinking of switching from Android to iOS for my next phone.
  • How many of these features do we have?
  • All of these
  • Exactly!
  • NONE.
  • This looks REALLY nice.
  • Wow! I can't believe how their IOS and Android apps are