Microsoft's Super Bowl LIV commercial says 'all it takes is one'

What you need to know

  • Microsoft released its Super Bowl LIV ad online today.
  • The ad features the first woman to ever coach in the Super Bowl, Katie Sowers.
  • Sowers uses Microsoft's Surface throughout the ad, though it's not an emphasis of the commercial.

While many enjoy Super Bowl Sunday for the game, some tune in for the commercials. While companies still pay millions to have ads placed during the Super Bowl, many companies release ads early to reach different demographics and to maximize the exposure of their ads. Microsoft released its 2020 Super Bowl ad online earlier today. The ad features Katie Sowers, an offensive assistant coach for the San Fransisco 49ers, who happens to be the first woman to ever coach in a Super Bowl.

The ad focuses heavily on the fact that Sowers is paving the way for female coaching. It echoes the sentiment that "all it takes is one," referring to the fact that just one person can break down a barrier and pave the way for the next generation of coaches.

Sowers states that she isn't aiming to be the best female coach but to be the best coach. Growing up, Sowers didn't see any female NFL coaches, but she continued to pursue her goal of becoming a coach, much like her father.

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While the ad did not appear online until today, networks in the United States showed the ad several times throughout this week. It's not uncommon for companies to show an ad before the Super Bowl since it allows the ad to reach a different demographic.

In the commercial, Sowers uses Microsoft's Surface, though it's not mentioned out loud. Instead, the ad focuses on Sowers' milestone as the first female coach in the Super Bowl. It closes by saying, "Thanks Katie for being the one."

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at