New AT&T video boasts "expandable memory" on Samsung Focus

A few days ago we ran a story about  how AT&T was cool with the idea of the end-user upgrading the memory on their Samsung Focus, a story we first broke on Oct 11th  (HTC Surround, not so lucky). At the time, some people were still questioning whether or not AT&T would really stand behind SD card support, what with the Microsoft warning about installing cards and all.

Today, AT&T and Samsung have been hammering the press with the imminent Samsung launch this Monday, including the "Mobile Minute" video which is basically a feature tour of the Focus. At 0:55, Peter Ocampo discusses the 8GB on-board memory and specifically says "...and expandable memory up to 32GB", which should once and for all put to rest the issue.

So buy that 32GB microSD card now and enjoy the Focus, which from word of mouth is going to be the hottest WP7 device launched this year. Watch the full video after the break!

Source: AT&T

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • nice video and thats the one I am most intersted it lokks better and better from my pov
  • Does anyone know if the applications you install go on the SD card or in RAM? Just wondering what really happens on WP7 when there is a "hard reset". What needs to be reinstalled or re-entered. If the answer is "not much" then the level of support for folks wanting to upgrade their SD cards may not be much, hence the stance by AT&T.
  • That's just it, when you add an SD card, it's not either/or RAM or SDCard for memory anymore, it treats both as one single source of memory i.e. continuous. The device no longer "sees" separate memory, just one block. When you install apps, presumably some of it goes to SD, some of it to RAM. Same with media, etc. That's what if you take it out, the phone will freak out and you have to hard reset--it's like ripping half of your brain out, lol.
  • Looks like this is going to be the device to beat on Nov 8.
  • So from what I can see so far. AT&T seems to encourage upgrading the micro sd card, while T-Mobile says it will void the warranty. Anyone heard Sprint's or Verizon's take on this. Me and a few friends are going to go check out the WP7 phones next weekend. AT&T seems to have the best options since they have the most and aren't going to make me have to rebuy a phone for upgrading the memory. And yes I realize that the sd card basically has to be added for first bootup or I have to hard reset the phone. If a Focus is the way to go, then I will walk into the AT&T store with my micro sd card in hand.
  • We'll know about Sprint when the 7 Pro approaches release, also when we learn about its HW configuration i.e. if the SD card is accessible.
  • Yeah, that's great and all, but I can't get the Focus to initialize my 32GB microSD card. It's been sitting in there for almost 40 minutes now... in "Download Mode" I followed the instructions exactly in the manual.
  • Thank you,The article is nice
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