Nokia responds to odd Lumia 900 ad and denies it means anything

Two days ago we ran a fun little piece on a Nokia Lumia 900 ad showing up on some sites. The ad featured a rendered 900, spinning around with Live Tiles in motion. Nothing odd there except that two of the Live Tiles had new and very specific behavior:

  1. Contacts - The tiles flip and it says "Meet up with Sarah"
  2. Photo Hub - Flips and splits into two tiles, one with the latest photo, the other with a count

The contacts/People Hub behavior was a tad redundant but also not a bad idea. The Photo Hub count confused people as knowing how many pictures you had didn't seem very useful. We guessed at the time that instead that count was for non-viewed photos from contacts i.e. new Facebook uploads, etc which seemed plausible.

Of course the ad was Photoshopped--in fact the whole thing was. The question wasn't the means but rather the intent (if there was any).

Nokia PR got back to us yesterday on the matter though and perhaps not too surprisingly, deny that what we see is anything more than a marketing error:

"Just to clarify and remove any questions, I want to let you know that this was a change that was made in in the advertisement process and is not an indication of what may or may not come in future iterations of the Windows Phone software. Perhaps someone got a little carried away tinkering in the photo and video editing process, as it did not come from engineering or product management in any way.Basically, you shouldn’t take that image to mean that the product might change."

Of course we weren't exactly expecting Nokia to give us a slow-clap and congratulations on figuring our an unintentional leak. But having them go on record denying any accidental reveals of slight OS upgrades should put the matter to rest.

Still, we think they're pretty decent ideas. We should note for Windows Phone 8 we're not expecting a major UI revisions but rather slight changes and additions. So we'll what happens in June and come back to this.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • Please do tell us what you expect to see changed in windows phone 8
  • I hate these ideas.
  • You're not expecting a UI change? I am. I think there will be a good amount of windows RT elements transferred over. I think the rumor that older devices will not receive windows phone 8 indicates just that. Yes the code base may be changing, but from my knowledge of Android phones their excuse for lack of updates is not to change the user experience. Dumb rational.. yes, but would be a good reason carriers would block an update. Only time will tell. June 20th hurry!!
  • Thank god.. I thought these changes were awful.. Im hoping for a complete UI change for WP8. :)
  • I am hoping the update to Windows Phone 8 goes out to all the first Gen phones as well.
    I know that is a big task, but I will not be upgrading my phone for another year or two, and I am sure we will be seeing wp8 apps and games that will not work on the older wp7 OS. I understand some companies not wanting ot put the budget behind upgrading older models; especially seeing as Dell, and LG only made the initial splash into the wp7 pool and quickly jumped back out. I would hope that companies like Samsung, HTC, and Nokia will upgrade the first Gen ones though. (I know Nokia doesn't really have a first Gen device instead just mango devices, and I do think their chances of being upgraded are high compared to the other OEMs.) Well, I suppose all we can do is cross our fingers and hope we eventually see updates at the end of the year.
    Until such time as possible to upgrade i will still be rocking my Gen 1 Focus.
  • Well, than when will something mean something, MS? I am starting to want the WP8 announcement. The phone geek in me is dying...