Nokia signs product placement deal with UK TV soap Hollyoaks

Campaign Live has reported Nokia signing a product placement deal with UK television soap opera Hollyoaks, that will see Lumia Windows Phones being used and promoted in a number of episodes. The show will have characters using the Lumia 800 and 710 Windows Phones with Monster Purity headphones. The village bus stop will also sport Lumia advertisements, starting from July.

As well as the TV promotion, Lumia Windows Phones will be displayed on other platforms that stream the programme, including the Channel 4 website which will reportedly see the devices come to life with two Hollyoaks characters tweeting their on-screen personality. The deal is set to last for an initial four-month period. John Nichols, head of marketing at Nokia UK, had the following to say on the deal:

"This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."

This is a superb move by Nokia as the show is popular with a strong young audience, something the company has admitted it needs to target to rejuvenate the brand.

Source: Campaign Livethanks, Marco300, for the tip!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • First
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  • Thanks, Coler7!
  • The haters are just scared of Windows Phone. Deep down inside they know it's better than their never changing IPhone. I would be very angry if I found out that The system I have been shoveling money into is boring and stale. We have Xbox the number one game console, Windows also the number one operating system, and now the soon to be..... The beautifully different Windows Phone.
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  • First!
  • Brilliant! Nokia is really just doing new things to market Windows a phone all the time! They're awesome:)!
  • Yep. Its not just Nokia but WP as a whole. Great to see this.
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  • Seriously, a bit fairness, Nokia was an aging brand without WP, and most of the money they're throwing at it must have come from the million dollar deal they did with MS. i love my Lumia, but too much a## kissing is too much.
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  • Nice!!!!!!
  • We are seeing this alot more all the time. Last season on Bones, Dr. Temperance Brennan was using the Samsung Focus, showing off the one touch feature using the camera.
    I got all excited cause that was the phone I had.
  • Good way to market to young UK audience. It's better than talking to not a human SIRI hahahaha
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  • Lol that fat wannabe snookie is not popular. I laugh at her thinking she's a actress
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  • There are other big tv shows that shows allot of windows phone like show Castle
  • Nokia never ceases to amaze me in their advertising drive. They are literally the only ones driving Windows Phone awareness. This is stuff Microsoft should have been doing.
  • Google doesn't advertise Android
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  • this is some great stuff here ! Nokia amaze me, love what they're doing !
  • I really, really wish this wasn't a good way to target the young UK audience... Unfortunately it is a brilliant marketing move
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  • I'll be the last to admit my wife makes me watch Gossip Girl, but if Nokia and WP got on that it would be awesome product placement. The whole show is based on everyone getting GG updates via their phone.
  • It was on Corrie a few months back, I saw it a few times. It was before product placement came into play though, but I do recall seeing a Lumia 800 quite clearly, to the point of almost being product placement a few times. I think it was Rosies agents phone.
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