October 2018 Update on less than 3 percent of Windows 10 PCs, AdDuplex says

Following a rough start, Microsoft is taking it slow with the public rollout of the recently released Windows 10 October 2018 Update, according to the latest monthly report from AdDuplex. In what AdDuplex is dubbing a "cautious release," the it has clocked the October 2018 Update's share of Windows 10 PCs at 2.8 percent following its re-release earlier this month. That's only slightly higher than the 2.3 percent share the update enjoyed in October, not long after it was pulled due to reports of user files being deleted after upgrading.

Windows 10 Versions

The other versions of Windows 10 in the wild have seen small fluctuations. The April 2018 Update, for example, is up to 89.5 percent, which is a slight increase over its October position of 88.3 percent. The Fall Creators Update, meanwhile, is down to 3.9 percent, while the Creators Update is sitting at 1.5 percent.

Rounding things out are the Anniversary Update and Windows 10 version 1511, which come in at 1.4 percent and 0.4 percent, respectively. Finally, version 1507 is still managing to hang on by a thread with a 0.2 percent share.

AdDuplex also checked in on the Surface family breakdown, noting a significant bump for the Surface Go. The budget tablet now sits as the fifth most popular Surface device with a 7.25 percent share. The Surface Pro 4 still remains the most popular at just above 25 percent. Surface Pro 6 has already crossed 5 percent, while the Surface Laptop 2 comes in at only 0.77 percent.

Surface PCs

Once again, it's worth keeping in mind that AdDuplex's numbers are based on a collection of around 5,000 Microsoft Store apps that use its SDK, so real-world numbers are likely different. It's best to use the firm's monthly reports as a sort of general barometer for the pace of rollout for new Windows 10 releases.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • 2.8 % too many? I'm still waiting for the all clear signal.
  • As I understand rollout was stopped on Nov 22 because of drivers and some issues with media player.
  • It pushed to my Go and Surface Book. Go was on the original day, and that made the device crap for a bit. My book got it on the day they re-released. My Dell Laptop has not yet, and I am thankful for that for now.
  • Go it on a Surface Pro and Desktop PC no issues really - Not on Go as it didn't come down to it so not going to force it
  • The rollout was not stopped on Nov 22. What did happen was that MSFT added upgrade blocks for specific issues. Otherwise, it continues to be available.
  • I had two devices updated during the original rollout in October, one had to be rolled back (Steam streaming problems), the other did not exhibit any ill behavior and stayed on. I know a few more people who updated back in October and continued on. Makes me wonder how much of the 2.8% are from re-release... It is also interesting, but, probably unknown, how many of those are Slow Ring Insiders.
  • About 7 percent of Surface users are on a Surface 3? I have always maintained, that thing was nearly magical, warts and all. (Eventually moved to the Pro.) I can only imagine the Surface Go experience is that much better. Tiny Windows devices are awesome.
  • The Go shows how good a Windows 10 hybrid laptop/tablet can really be. It does a better job than the Pro of being a tablet, and nearly as good a job as a tablet if your workload can run on the Pentium - I have used with Visual Studio for .NET Core MVC and Xamarin projects when on the go and it was really good even if not quite as quick as the i5 Pro
  • Tiny windows devices are awesome... When they aren't underpowered. I've been craving one for years
  • Try the Go, it's a lot better than Surface 3 was IMO for performance. It is usable with Visual Studio for me - .NET Core and Xamarin stuff. Not sure about the 64GB model but I would avoid it. I hope it will lead to other companies creating similar devices as Go seems to have been well received
  • People are still scare. Me? I installed it from day one of the original release in 3 machines and had zero problems, like with every major update for windows 10.
  • Still waiting for it to be pushed to SP-4. Check for updates every day. Received in October on desktop and laptop.
  • "It looks like Microsoft is going for a slow and steady rollout after the Windows 10 October 2018 Update's bungled release." It is not a "slow and steady rollout". It's a Hold! Yet again!
  • Not surprising. I still can't update, Windows Update doesn't find anything other than Defender updates.
  • Finally Microsoft pushed the October update to my SP4