Pandora planning a day pass feature for ad-free listening without a subscription

Pandora is preparing to implement a day pass service that will allow customers to buy short-term access to ad-free music streaming. The day pass will take the form of a limited, non-recurring subscription to Pandora One. The plan currently involves a 24-hour pass for 99 cents, though Pandora will be testing that price, and could even implement a multi-day pass.

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The company confirmed plans to offer day passes in a statement to Gigaom:

"Pandora is committed to delivering an effortless, personalized experience and we recognize some consumers may want an ad-free experience but don't necessarily want to commit to a subscription. This offering will allow consumers to choose and explore what is right for them or suits a particular event or experience. Pricing and exact timing are yet to be determined but we expect it to be available later this year."

There is currently no timeline for the rollout of the day pass feature. In addition to ad-free listening, Pandora One also offers higher-quality music playback, as well as more skips per day than the ad-supported service.

Source: Gigaom

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