What you need to know
- Windows 11 and a wide range of Surface devices are all going public on October 5, 2021.
- However, it's unclear if the general populace knows or cares about Windows 11.
- According to a new study, 62% of Windows users don't even know the new operating system is landing soon.
While Windows 11's impending launch is a well-documented upcoming event in some corners of the internet, there are many who don't have even the foggiest idea that Windows 11 exists or is set to formally release on October 5, 2021.
According to a recent study by Savings.com, which surveyed 1,042 Windows users on September 17, 2021, "a minority of users were even aware the update was coming before taking part in our study."
"Only 38 percent of current Windows users said they were aware a major change was coming to the operating system," the report said, and two-thirds of respondents were unsure whether they had the hardware required to make the jump to Microsoft's latest OS.
Take the survey results as you'd like, given that they're based on a sampling size of roughly one thousand people. Though it's worth noting that if Microsoft has failed to inform the majority of Windows users with its Windows 11 news, it's not for lack of trying (at least, not entirely). Microsoft has been heavily advertising the new OS in at least a few places recently, with commercials for it frequently cropping up on ESPN and UFC. Those are just two examples.
It looks like Microsoft may have to keep the advertising efforts up for some time, though, if Savings.com's survey results are any indicator of how much remains unknown to the public's general awareness.