People are adopting Windows 11 at twice the rate of 10, OS upgrade offer ahead of schedule

Windows 11 Tease
Windows 11 Tease (Image credit: Microsoft)

What you need to know

  • Windows 11 was publicly released on October 25, 2021.
  • Since then, Microsoft's been pushing for the adoption of its latest operating system.
  • Now, the tech giant has confirmed Windows 11 upgrade offer adoption is happening at twice the rate of Windows 10 and that the W11 offer is entering its final phase of availability.

Since its October 25 launch, Microsoft has worked hard to get Windows 11 onto as many PCs as possible. Evidence of this can be found in the company's rigorous marketing push as well as its upgrade offer system.

We've seen evidence of Windows 11's adoption growth via third-party surveys and figures such as Steam's monthly hardware and software report, but now we have confirmation directly from Redmond: Windows 11's upgrade offer is being accepted at twice the rate of Windows 10.

Following its quarterly earnings release (wherein it announced $51.7 billion in revenue for FY22 Q2) and associated call, Microsoft published a blog post detailing highlights of the current Windows landscape. Among those were the speedy adoption rate of W11 as well as the fact that "Windows 11 also has the highest quality scores and product satisfaction of any version of Windows we've ever shipped," according to Microsoft, though it doesn't offer in-depth stats on how it arrived at those conclusions.

And that's not all. The Windows 11 upgrade offer is now officially starting its last phase of availability, which Microsoft notes puts it ahead of schedule since that development was slated for mid-2022.

According to Microsoft, people are spending 40% more time on their Windows 11 PC than what was the case with Windows 10, though again, no substantial details are provided on how they arrived at that figure, and one could speculate that Windows 11 launching amid a pandemic could affect those overall averages.

This all comes hot off the news that between Windows 11 and Windows 10, the two operating systems are on over 1.4 billion devices.

Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.

52 Comments
  • But the new start menu SUCKS, if you are a power user that had 8 different groups on the Win10 start menu (like me).
  • lol I have to say, I'm really enjoying all the haters coming out this morning being first on comments for good news for Microsoft. If you really dislike the new Start menu, just get Stardock's Start11. It's $6 and will end your misery. If, however, you find it easier to just not spend the $6 and continue to hate the menu and leave negative comments, by all means, you do you.
  • You don't have to like everything MS poops. The man has a point, respect that.
  • We've listened to the same crap about the start menu since Windows 11 was released. No one has to respect an opinion, especially when it has been stated ad nauseam. People don't like it, we get it already. The rest of us are either ok with it, knowing it will evolve, and there's Start 10/11 for those who can't wait.
  • The squeaky wheel gets the grease. If you don't let MS know what you don't like, what's missing. what doesn't work, they'll assume everything is fine. It's not fine. Here might not be the best place, since it is only exists to praise MS, but there is a possibility someone at MS reads this site. Probably at least as effective as upvoting something at the Feedback Hub.
  • The comments on this site isn't even a blip of the number of Windows users. This article has 16 comments at this point. (11 unique users) There are 1.4 billion computers running Windows10/11. That represents .0000011% of all windows users. The comments here are outliers to what the data is telling Microsoft. 5 people complaining here (some who do nothing but complain) isn't going to sway Microsoft. Microsoft won't waste their time looking for feedback in comment channels. Their data on 1.4 billion devices is telling them things are going well and in the right direction. For the majority, which is who Microsoft targets, everything is fine.
  • Who cares if they are blips or not? By that logic MS surface is not important because it is just a fragment of the whole computer market, but I and likely many others still find it important. Just like this. It is valid criticism by Windows users about Windows(11). Especially when you let it sink that W11 does not even allow to group apps while phone OS's do.
  • It's not even a blip. Surface is niche. Small but important to them. Microsoft has sold far more Surface devices than the 5 people complaining here so it's not a good comparison.
  • "If you don't let MS know what you don't like, what's missing. what doesn't work, they'll assume everything is fine." So go and do that then, and stop inflicting it on us here where it's not relevant. "Here might not be the best place, since it is only exists to praise MS" It's not the best place because no one relevant at Microsoft will read it. Most people here have given all the ***** they can on the subject.
  • "The man has a point, respect that."
    I literally gave him advice to help solve his problem and said feel free to ignore that advice and go on with his life if the $6 was too much effort. Where did I disrespect him? I certainly helped more than you have to alleviate his Start menu dislike. You are free to express your opinions here, but, others are free to respond to them. That has nothing to do with respect.
  • "It's $6 and will end your misery. If, however, you find it easier to just not spend the $6 and continue to hate the menu and leave negative comments, by all means, you do you." No disrespect here sir, move along now. Your tone is clear.
  • Does he really have a point, though? This article is about the overall level of satisfaction with Windows 11. What exactly does pointing out that you don't like one specific aspect of Windows 11 add to that conversation? We all know that a lot of people have an issue with the Start Menu in Windows 11. Previous versions of Windows had issues too though, so it's still possible for someone to have issues with the Windows 11 Start Menu but prefer Windows 11 to previous versions overall. Please tell me, what is the actual point of one person pointing out their dislike of one specific feature in the context of the article? At this point, it's really just whining. If there was an article about how great the Windows 11 Start Menu was, then there might be an actual point to be made. Otherwise, I'll respect whom I think deserves it, thanks.
  • "Otherwise, I'll respect whom I think deserves it, thanks."
    This is the upmost assholery way to "respect", sorry, not personal.
  • Otherwise known as "being human". Everyone only respects those opinions they think deserve it. Even you...
  • You seem to be confused. You can respect that one has an opinion and their right to hold it, without respecting the opinion itself. Frankly, there are a lot of hot takes out there that are total s*** and demanding people respect them rather than the person's right is misguided at best.
  • Actually, I have the opposite issue that I solved with Start11. I have two desktops I hop on during work, and one can't do Windows 11 yet (needs processor upgrade). I purchased Start11 and installed it on the Windows 10 machine; that way, the interface on the Win10 machine isn't as jarring...thanks, Stardock!
  • Holy cow, Dan. Your solution is to BUY a product to correct an issue within Windows?? That is so backwards. Microsoft is a 2.2 trillion dollar company, they don't you to defend them.
  • Its not an issue lol
  • I think all of you are missing the point here. Look at the adoption rate. Obviously, the Start Menu isn't that big of a concern. It certainly doesn't bother me. 3rd parties have been making add-ons for Windows and Mac to expand functionality for years. I would think it is expected behavior. For pity's sake, if the Start Menu is that big of an issue for you and you don't want to spend $6 to "correct" it, stay on Windows 10. It will be supported for some time to come.
  • A you and OP issue. I'm mostly content with W11 start and it appears so are consumers based on adoption rate
  • "Holy cow, Dan. Your solution is to BUY a product to correct an issue within Windows?? "
    What's your solution for him? To have Microsoft redo the Start menu again because HE doesn't like it? Do you think that will happen when this comment is on a post where Microsoft boasts that people love Windows 11 more than any other version of Windows? My advice is a more realistic and an immediate solution. You have offered nothing. And there is no "issue" with the Start menu. There is preference. He doesn't prefer it. Others clearly do. No one's preference is the right one.
  • "To have Microsoft redo the Start menu again because HE doesn't like it?", there is no need for such a drastic solution, but MS could at least add some option to group icons. That is a basic feature even found in phone OS's.
  • Groups of what? I barely use the Start Menu personally. All most used apps are pinned to the task bar and hitting the Start key and the first couple letters of anything else opens it in an instant. Slogging though groups of apps sounds terribly inefficient.
  • You are a minority clearly. It literally means nothing. Plus you're always spouting anti-Microsoft hate, so no one takes you seriously anyway.
  • Have you tried it Scott?? I was with you when it was announced; complaining about lost customizability. Recently I upgraded and I found it quite refreshing. I do hope they bring back some customization, but overall, live tiles are jarring and distracting to me in comparison. I don't miss 10's start menu and I've become well accustomed to the new design. I actually prefer it now.
  • Windows 11 is a great, promising OS, but Microsoft should maintain a laser focus on squashing bugs, especially little ones like the Task Manager crashing when I click on "Name" to organize the list of apps by name. They did great in fixing a lot in today's Cumulative Update, so they should keep it up.
  • I just tried this and couldn't replicate the bug. Is it only on Beta/Developer/Preview releases? I'm not doubting you, I've just never seen this one. Outside of the Start Menu simplification (or dumbing down, depending on your view), Win11 works fine for me, so much that I hardly think about it. Stardock's Fences and Start11 let me customize my main work machine much to my liking. On my home machine, I don't care about an OS, it just needs to get me into the apps.
  • I like it better than Windows 10 by far, loaded it on my surface pro 2017 and despite Microsoft saying it's not compatible , it's runs very smooth and my battery life has increased. Had it for 6 months now on it and never going back.
  • Same experience with my surface pro 2017!
  • So I was one who was frustrated by some lost customizability. (can't move the taskbar???) About a month ago I had an issue that I thought an upgrade would fix, so I upgraded to Windows 11. I wasn't as bothered as I expected. I was surprised to find you could put more than 18 apps on the start menu, it just requires a scroll to a second window. That helped me organize work apps, from personal apps. The original issue that led to the upgrade wasn't fixed though so I went back to Windows 10. In going back to Windows 10 I found 10 felt more unpolished and wonky. The start menu was jarring and overwhelming in comparison. I noticed that every time I needed to open an app, I often still had to look for it, or I got distracted by some live tile. The 10 start menu live tiles are so...colorful, blinky, ever changing...distracting. I noticed my mind couldn't find some apps as quickly because they were always different when I opened the start menu. I never realized how distracting the live tiles can be. The bottom line, the changing live tiles broke my flow and created delays in finding the app I needed on the start menu. I'm back on Windows 11 and I find I prefer it. I quickly became accustomed to the static icon locations. I still would like to at least put my start menu on the right side of the monitor, but I also find I don't mind the taskbar. It also doesn't feel distracting like it felt before. If I were to sum it up in one word I would say Windows 11 is uncluttered. My goal for this year was to unclutter my life so Windows 11 fits almost perfectly.
  • Microsoft says their crappy product is great. No thanks, we know better. You won't ever find Windows 11 running on any thing I'll be using.
  • Don't use "we" when you're just talking about yourself. It doesn't make your case any stronger. I get you don't like Windows 11, that's fine, I'm not here to try and convince you otherwise. But there's no evidence to suggest Windows 11 is bad, not doing well, unpopular, losing market share, not selling well, etc. There's just positive news on PC adoption rates, sales, and user satisfaction. Sometimes, the world just likes things that you (or I) may not. It's fine. It's how I feel about all pop music, or The Beatles, for instance.
  • The Beatles? Damn, Dan, I used to like you. 🤣
  • Windows 11 is great that's why the adoption is so rapid... Fast, easy to use and modern look and feel... Unnecessary, unpopular features removed... Well done Microsoft, credit where credit is due...
  • Personally, I find all the whining about the start menu amusing. I have been reading complaints about the start menu for what seems like forever. It is all amusing to me because I have not used the start menu in over 20 years. I really don’t get the obsession with it. There are much easier/faster ways to launch apps than wading thru menus.
  • Different people do things different ways. I use desktop shortcuts, apps pinned on the Task Bar, apps pinned on the Start Menu (some grouped in Windows 10) and by searching. I miss the ability to group pinned apps because I found it useful. That you don't doesn't mean that others shouldn't. That said, I find the continued whining somewhat amusing too, because it obviously does no good so everyone should either have decided to stick with Windows 10 for now or made their piece and found other ways in Windows 11. It's really self-indulgent to think that the rest of us want to keep hearing the same complaint after all this time.
  • Seems to speak to how much people really did *not* like Windows 10. As far as spending more time on their computers... the times are what they are.
  • That is likely related to the forced upgrading from W7/8/8.1 to W10 at the time (which also resulted in driver issues because Oems were to slow with updates).
  • I came for the "I don't like Windows 11, therefore no one else should like it either" comments and I wasn't disappointed.
  • That's the Windows Central guarantee, baby!
  • What does this entering the last Phase of development means?
  • Exactly my question. Does that mean updates to W11 for current W10 users will no longer be available at some point?
  • I also would like some clarification on this.
  • Looks like at long last an MS Cunning Plan worked. We don't charge for Windows, so YOU can't complain ..., cuz YOU don't count anymore for what we do ..., SUCKERS!! Cheapskate Users are the Best!
  • Could someone clarify when the W11 upgrade will no longer be available to W10 users like me who are holding out? MS is not clear on this and the article just repeats the unclear marketing language.
  • Could Daniel or somebody here in WC answer this please? I looked into quite a few articles on this subject, but nothing seems to give a proper explanation on this.
  • It's not without its faults. I find that the fact that most of the faults are UI changes obvious to even the basic end user is a good thing. It makes them easier to address. I highly doubt that MS will completely ignore complaints about UI changes, but rather they will address them in due time. It is highly possible that MS is falling back to a more basic interface because they see the current interface as a dead end, and they want to go back to a more basic interface to prepare for another avenue. GNOME and KDE have both been known to do this. But if you ignore the relatively minor gripes about the UI, the overall improvements to the OS, whose primary function is to run and manage apps, are a big plus. I use a Surface Pro X, so I am speaking from the perspective of ARM64 users, but the improvements made in x86 and x64 app compatibility alone make the upgrade worth it for me. But also, the improvements in running GUI Linux apps and the ability to run Android apps (still in alpha and buggy, but I like how they are implementing it) are the sort of things an operating system should be striving for. At the end of the day, people own a computer to run apps, not to run an operating system. But the OS is in charge of running and managing the apps, and the better an OS is able to do that, the better the user experience will be with that OS. So, in that regard, Windows 11 is succeeding (with room for improvement, to be sure).
  • Really. My volume control keys stopped working after the last update. Lenovo Flex 15. It's a pain...
  • Best Windows version yet, by far.
  • Thank you for this article. The constant hate in r/Windows11 is exhausting. I'm glad people actually like Win11. I know I do, and I consider myself a power user.
  • Where are the independently verified numbers…Because MS numbers are self-serving and can only be taken with a grain of salt.
  • Windows 11 has many new features so you can format windows 10 and install clean windows 11 but it may delete your data and setting so you should upgrade from old OS to new windows 11 operating system for which you need to buy a license for windows 11 activation and I recommend you to buy it from ODosta Store
    which is a legit store.