Isabella Desirée Löwengrip Rydberg, better known as Blondinbella, is a prominent Swedish blogger who runs blondinbella.com. The blog attracts thousands of visitors on a daily basis, who enjoy reading articles of her fictitious alter ego sporting a glamorous lifestyle. As well as being photographed wielding the Lumia 920 (a yellow one, we might add), Löwengrip has also blogged about the platform itself (about how it helps to keep her life in check).
Many of those who reside outside of Sweden may not be aware of who this blogger is, but it's good to see publicity is going strong in a number of areas. While the blog itself may have been criticised in the past for the owner positively reviewing products, we can't imagine Nokia or Microsoft would have funded this as a paid advertisement. Nonetheless, Lumia is everywhere.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.