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Readly shutting down its apps for Windows and Windows phone on February 27

Readly specializes in delivering digital versions of popular magazines via subscription for $9.99 a month (opens in new tab), which includes their entire catalog. The company has a had an app for Windows and Windows phone since February 2015, but it is rather old and still for 8.1 systems and not using the features of Windows 10.

Nonetheless, the company is shutting down its Store apps on February 27 but just for Windows due to low interest. In an email going out to users, the company explains its by now familiar reasoning.

We are contacting you today to let you know that we've decided to close the Windows version of the Readly app. Unfortunately the number of customers using the Windows version doesn't motivate the effort for maintaining the app so going forward we've decided to work harder on developing our iOS/Android/Kindle apps and our web service instead.Fortunately you can still read your favourite magazines with the Readly apps for iOS, Android, or Kindle Fire devices which we will continue to develop and improve to give you the best user experience possible. If you don't have access to any of these devices our web service (https://go.readly.com) is your best alternative.The Readly Windows app will be maintained and fully operational until February 27th 2017. After this date, the app will not function any more and you should delete it from your Windows computer. First, log out of the app and then delete it. By doing this you will make Readly available on one more device (as you know, you can use Readly on up to five devices).

To be fair, we haven't given much exposure to Readly nor their service. While the digital age was supposed to usher in a new era with so many apps and services around it's a bit overwhelming even for consumers. Nonetheless, with the comparatively small user base for Windows mobile and the lack of a current UWP app going forward, it's understandable that Readly would make this decision.

Anyone here still using Readly - what are your plans going forward as an alternative?

Thanks, Steen, for the heads up

See Readly in the Windows Store (opens in new tab)

Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

290 Comments
  • the OS that keeps dying or is it retrenching?
  • People still use PCs at work, and a very select few to game on, but as a general purpose computing platform, Windows is dead.  To run the latest-and-greatest anything, you need Android or iOS.  The home PCs of the future will all be running Andromeda.
  • Andromeda? The vapor-OS that Google said they werent working on or planning to merge like that?
  • Except it is already happening.  ChromeOS now runs Android Apps.  If they just keep the name ChromeOS, that's fine.  But an OS that keeps itself up-to-date, supports multiple users, and runs Android apps -- whatever you want to call it -- is likely to be a massive hit.
     
  • X I'm tc...... Funny thing it that YOU, yourself, use Windows.
  • At work.  For now. And while yes, I use an L950, that will change when my contract is up (actually, probably sooner...as soon as I get my PRIV back from my sister).
  • "as a general purpose computing platform".... Doesn't matter where people use Windows...
    1. 100% of internet use at work isn't all work related.
    2. Not all age groups are comfortable using a smartphone to search the web. You're not considering millions of "older" adults who haven't, and refuse, to search the web on a smartphone, and aren't gonna fool with apps.. MILLIONS!
    3. Not everyone can afford a tablet, or will buy two mobile devices. For most a smartphone, and a PC, is all they will use outside of work.. And, the numbers Show that Windows is still more widely used than Mac..
    4. Combine these things, and that will tell anyone, with half a brain, that Windows is critical for "Consumer computing"... You, and your friends, your age, are not a representation of what the world is doing... Adults are putting up the real numbers.. When that 45 year old woman is screwing off at work, and shopping on Target.com, she is using Windows for "General computing"... Windows IOT is all about "general computing" even if the consumer doesn't know they're using it..... It's not going away anytime soon..
  • All the things you list is available in Windows... Plus the 13 million official programs.
  • 13 million irrelevant apps from the 1990s and 2000s. There is not a single mainstream Windows program that doesn't have a mobile equivalent. There are some professional, niche programs that can't currently be replicated on mobile, but those aren't gonna drive mainstream growth and they will become more and more niche as Mobile becomes more powerful.
  • Photoshop is mainstream in my opinion, still doesn't have a full mobile version. Android/IOS are great for entertainment, media consumption, and communication. Still terrible for productivity, and a large part of that is due to small touch screens being unable to compete with keyboard/mouse and a large screen.
  • Photoshop isn't mainstream, it is a high powered niche program for professionals and hobbyists. There are a million photo editing apps for mobile. I bet Instagram and Snapchat usage would dwarf Photoshop.
  • Photoshop cost's hundreds of dollars a year.  That ain't mainstream.
  • LOL this is funny. Windows keeps itself up to date and people freak out about it. Android does the same and people freak out about it. Windows supports multiple users. It doesn't run android apps except in an emulator so I guess there is that.
  • Android has had support for multiple users for a few years now...
  • This
  • Definitely not a dead OS. Maybe the Mobile part is dead. But not the home computing and Xbox sides! Not when many governments and large companies use Windows based systems exclusively.
  • Not dead in the workplace, no.  But dead at home except, as I noted, for gamers. All new development is for Android and iOS.  Windows devices are no longer considered.
  • If you call, snapchat something important, then yeah, windows is dead...for you. In reality your android will never ever replace a pc;)
  • I'm sorry as a windows fan, computers are already being replaced. Every house hold I go to the parents and kids are using ipads/iphones/androids the pc/laptop is sitting in some room unless needed for work. Shopping, ordering food, entertainment, everything is done on these devices. One of my friends parents run a business and yah they have old laptops for doing powerpoint and business stuff but they move to the ipads once they finish working. And these are old laptops that have been updated to windows 10 and they don't touch the store nor do they care. The only way PC's are surviving is through gaming. MS needs to make windows mobile the gaming platform and move people over that way, maybe apps will follow.
  • Not entirely true. PC isn't just for gamers and those gamers aren't all just sitting around gaming all day. Some if them are students and professionals that may not see the benefit of buying both a PC and a gaming console. Besides, those who game on PC prefer them over consoles and would rather spend the extra cash of buying a console and adding a couple more features on that PC.
  • Nonsense. I, and lot's of other people I know, use our desktops or laptops for many things, the least of which is gaming.
  • In the consumer market it is dying. When that happens, it will be tougher to keep the enterprise market. Microsoft has plenty of years before it is IBM though.
  • Even businesses are adopting Android or iOS as their target for new development.  Except for applicaitons that require serious horsepower, all new development is on alternative platforms. I think it is now entirely possible to live a fully-wired, high-tech life without a PC, but you must have an iOS or Android device.  And you can even do pretty serious work on those platforms.  
  • I see what your saying but there are less and less people using android and iOS tablets/2 in one's in the work place. I work for a it company in the UK and a few of our customers tried moving to android and iOS for some of the basic bits like emails office apps ect but all came back to Windows everyone who had an iPad moved to a surface. IOS is still by far the biggest in terms of what phones people have but one thing I have found is alot of people who use business phones are dropping the iPhone and getting a Windows phone. Not because of apps or specs but pure cost. The council use Windows phones so dose the housing and also quite a few of our arechects. For me windows is growing from what I can see and everyone who has got a new PC has 10 and love it but the mobile side is where Microsoft lost out and you can see them making the right moves in the mobile market with what Windows mobile 10 is shaping up to be but I do fear that it will be to little to late for the mobile side unless something dromatic happens. Even myself sold my lumia 950xl and got an LG G5 as there are some apps that moved away from wimo and because of this I needed the OS with the apps. Testing times for the mobile decision but as for Windows as a PC OS it is going nowhere anytime soon even chrome OS won't over take it there are to many things it can't do a PC can even for simple tasks.
  • I have found is alot of people who use business phones are dropping the iPhone and getting a Windows phone.
    The rapidly shrinking Windows mobile marketshare in the UK (and worldwide) would seem to directly contradict this claim.
  • LOL. No. Most third party "mobile" apps (IOS, Android) we had available through our business partners have been deprecated. They were limited feature wise and had horrible GUI workflows. The app/device combo also tended to be "single-use" with no other functional purpose other than the gimped app. Which made them absolutely horrible value propositions.
  • When i read this, i realise i read a childs comment. Your phone, tablet will never replace a pc. You actually need to learn and to work with a pc to understand what that means. Just an example. Do a word, powerpoint design for your cv. And let's see, how this small thing will come ou;). As i have said. For people interesting in nothing but snapchat, yeah, windows is dead.
  • Actually, as MS fans we believe that your phone, or tablet, could replace your PC.. Lol.
  • Well said.
  • @ektosknot I am in my 40s and a scientist.  I spend probably 50 hours a week, oftentimes, glued in front of a high-power (32 GB RAM, octa core i7, dual Titan X, 4 TB storage) PC writing software for statistical analysis and image processing.  And, of course, using Office. I know I can't do that stuff on mobile OSes. But I also know that when I am not doing work, I feel little need for a PC, and that most of the software I depend on that is not work related I cannot use on a PC.  For  few examples, none of my children's "connected toys" work with PC.  My washer, drier and dishwasher can provide status reports -- but only via a mobile app, not to a PC.  My bank has mobile check deposit, but no Web interface for that, and thus no support for PC.  At home, I watch Netflix on my TiVo (no PC app for that, by the way, but I don't use it anyway), but on the road, where data charges would apply, I am forced to use a mobile app since there is no support for offline Netflix on PC. Five years ago, if Netflix was working on offline capabilities, it undoubtedly would have brought it to PC first so people could use their laptops to watch movies on the go.  Now, PC is an afterthought, if a thought at all. I am not saying Windows is dead.  I am saying as a general purpose computing platform, it is dead.  It exists only to support legacy, work-related applications, and some gaming.  Nearly all new development is mobile first, and because MS killed off Windows Phone development, that leaves them out. And yes, that even includes VR.  Many, many more people are futzing around with VR using a cheapo headset and their smartphone than are buying Occulus Rifts (me included...and my PC is "VR Ready").
  • I 100% agree. Also a scientist.
  • I guess your using Windows 7 because there is a Netflix UWP app for Windows 10 and WM10.
  • The windows app does not support off line viewing
  • I use a mix of W7, 8.1, and 10, laptop and desktop.  And I use them all the same way, since there's nothing I do on 10 that I can't do on those older OSes. For example, I watch Netflix online in a browser on any of them, since the app doesn't support any additional functionality, such as offline viewing.
  • You said it all.
  • LOL
  • Sadly though windows, if not dead for the consumer market, is on death row. Appears beyond salvation now, MS is being clubbed to death in the consumer sphere
  • Huh.... PC is far from dead. You comment confuses me, over 400 million people are using Windows 10. That's not counting other Windows versions or Server Editions lol. Windows 10 is only like 30% of the users on Windows, so think about this, that's like saying over 1 billion devices using Windows OS = dead OS lolol, that would mean Android and iPhone just died as well, somewhat we have left xI'mtc? Also 79 million gaming PCs sold just in 4th quarter, that is not a select few lol.
  • Yes, people are still using PC's, but they are not toting them around everywhere they go. They go to where the PC is, use it, then go somewherre else. More and more eople DO have a smart phone on them all the time. xl'mtc's comment is very valid, you dont need a PC anymore to have all your movies, music, spreadsheets, etc. with you all the time.
  • Other than laptops, they never did tote a full fledged PC around?!?
  • Lol
  • Windows 10 has been an epic failure.  Sure, it's install numbers look pretty decent, but that's because it's the default OS on all new PCs.  But it is a legacy platform.  Stuff that is already out on Windows may keep getting updated (mostly browsers, office applications, and programming IDEs), but no one is developing anything new for it.  The only really noteworthy change between W7 and W10 is UWP, and there isn't a single UWP app I'd really miss if it were gone. Windows will stick around and be relevent in the workplace for quite a while, but as a consumer platform those numbers haven't translated into any developer interest. Let me give you a few "for instances": There are almost no new "drone" toys you can control from W10. There are almost no new home-automation devices you can control from W10. My daughter got a Furby Connect for Christmas--one of the hottest toys of 2016--and there's no way to use a PC with it, only Android or iOS. My bank has online check depositing, but it's mobile only.  No way to do it from anything running W10. Nearly all new social networks, such as SnapChat, are mobile only. The list goes on and on.  Indeed, I can't think of a single new software innovation that is "PC first."  Even VR is more commonly handled by a smartphone than by a PC. So again, since the apparent point of W10 was to rekindle developer interest in the platform via UWP, it ha been an absolutely colossal failure.  And, by the way, this was completely predictable because without a mobile ecosystem, UWP has no reason to exist.
  • Everything you listed was designed to be mobile or for kids.. Hence the low power use and being designed for a tablet or phone. The firby... Why make it for windows when everyone, basically, has android or is on their phone?? Bigger market for those who buy crap for their kids. Mines coding and is six!!!
  • Actually, the opposite is true for PCs. Last I've read the numbers are stabilizing and people are more interested in PCs now, more than before. It seems mobile is what has plateud to a certain extent. I'm not certain why the reason is. I know for me...a PC is a very productive piece of hardware for school, work, and play. I consider buying a Computer an investment actually.  
  • The thing with Mobile, in general, is that there has not been anything to really shake up the market in years. This means that a proportion of the audience are keeping their phones as there is little incentive to buy a new phone, except for extra MP in the camera and a better resolution screen. Until the next generation of ultra smart phones are released, expect phone sales to remain stable, if not decline slightly.
  • All the apps mentioned are ones that take advantage of cameras and live moments. They're meant to be mobile. PC and mobile are different but coexist.
  • I agree with you there.. Windows does need app support, and there's no getting around that.. We're actually loosing more support, than we're gaining.. MS needs to do something about this.... If that could possibly turn around I don't see how anyone could compete with Windows.. But, the app situation is critical.
  • MS has given up already, I havent any efforts in last few months to do something to help the app situation, they are busy developing apps for ios and keep ending support fortheir own apps on windows store.
  • you can add to that laying off good people, as they have fired another batch recently...
  • So who has a PC at home... Those that need office, Photoshop, CAD, internet access on a full program for using web based interactive hobbies or business which do not work on ios and android-try logging onto my daughters school learning page lol, retail shopping (full weekly shop on an app is a few years away, family of four shopping needs power and stability) and bringing work home from work needs a PC.. Why?? Because everything works on a PC! The NHS are one of the biggest IT users in the uk, can they change from PCs, not easily or cheaply so the PC will stay cheap, hence the PC will always be an option. Imo.
  • Oh brilliant. Glad you do your research. Less than 250 million unique user's of Smartphones in 2016. Compared to 2.4 billion unique Windows users in 2016. Hmmmm. You we're saying?????
  • This, also people that are buying gaming PCs is up, 79 million gaming PCs sold just in 4th quarter. My guess is some could be related to VR.
  • This doesnt count the people who built their PC. My ScorpioVR spec PC was put together 3rd quarter 2016...
  • 79 million gaming PCs sold just in 4th quarter
    Nope, note even close. 79 million total Windows PCs probably, but not 79 million gaming PCs. Total annual Windows PC sales is about 250 million.
  • #alternativefacts
  • LOL.  Must be a Trump-humper.
     
  • He does not get it. He thinks a pc is was made to install apps.
  • Why would any dev bother with UWPs when Microsoft very publicly kicked their own mobile platform to the curb?
    Impossible for UWPs to succeed if the parent company doesn't give a fk
  • X I'm tc...... Funny thing it that YOU, yourself, use Windows.
  • I cant use my HTC Vive on an iOS or Android phone???!!? neither of those phone have a exposed HDMI port nor USB port...what gives??!
  • Umm, neither does my 950..... But, my "Surface Phone" might have a full sized USB... It's most likely will.
  • I hope not, a USB port is thicker than many new phones, it NEEDS USB C, preferably more than 1 of them.
  • Wow! Did you know that Microsoft plan already in place to threat the apps of IOS and Android. The Edge browser reading and ebook Extension would kill most of these kind of apps. The Microsoft Payments plug in also make the kind of mobile order apps like Starbucks much easier, secure and cheaper for big or small companies to adopt, which could also eliminated a vast numbers of apps individual companies have right now.
    On top of these two, Microsoft and Amazon own a good portion of the cloud backend services that most of these services apps connected to. In another word, the cloud backend is a complex website for a company or service render, and your apps right now is an individual modern touch UI web browser for each service or function render. Your IOS or Android devices don't actually computing or processing the function of these apps beside navigating buttons function.
    And if you still don't believe me, go head turn off wifi and cellular service to your mobile devices and see how many useful apps you can use beside Candy Crush or Temple run kind of games apps, then you know how Microsoft will be a threat for the apps heavy reliant OS eco systems.
  • LOL. What are you smoking?
  • Andromeda wont be a threat to Windows for a long time, Androids app base is 95% orientated at the phone and wont even do tablet versions of apps for Android, they sure as hell wont do desktop Andromeda PC versions. Android also has a huge security problem and Google will need to take the OS closed source and tie the OS to specific hardware just like Apple does but will have huge implications. For sure Google wants to replace Microsoft and Windows but for the same reason it's so hard for MS to break into mobile it's also the same in reverse and Google trying to break into desktop will be a huge uphill struggle. MS is not going to sit still and is trying to preempt that with it's Cellular PC system.
  • LOL 😁 haha 😆 pull that one right out your *******...and I want Windows on my PC not ios or android. You're all types of stupid all in one!
  • What makes it even worst, is when Microsoft themselves kill a Windows Phone app. What are other developers to think. 😐
  • That's one problem, but the "app gap" is the biggest problem. Why do developers get to chose which platforms get apps? Everybody can do more, play more, entertain more, with apps, but they get to decide for us which platform we need to get.
  • FF781.....They create the app, develop the app and maintain the app. If its not worth their time, for return on investment I would not create an app for windows either. Simple business. Please check the fanboy logic at the door and look at it through the eyes of a business person. ROI is the biggest thing. and there is NO ROI in windows apps.
  • well when the developers rate Amazon Fire as being more lucrative market than W10 or UWP its obvious that the UWP platform has failed
  • The Readly situation is exactly what UWP was designed to prevent. Even the 400 million Windows 10 users couldn't attract them to continue to invest.
    .
    Nadella has seriously miscalculated by abandoning the mobile OS in favour of the desktop OS. By the time his desktop OS runs on mobile, no OEMs, developers, or apps will be left.
  • That CEO was a complete moron, he took the worst decissions ever, and he is the best example of how to FAIL. UWP is DEAD, no one cares about it, windows 10 mobile is a mediocre junk going fast to it's demise, windows 10 is nothing but a slow broken junk, a personal data miner. The only thing they have and it's working, it's the Xbox business....until Nadella starts to fire people from there too and use insiders because why not, it's cheaper...pathetic company because of a CEO that has ZERO ideas about anything else but cutting costs and delivering cheap poor quality.
  • I disagree. There is a ton of things to be done; code to be developed. Retrenching, rebuilding, repurposing, re...whatever, it's all going to suck for a while. It may dip below such-age, but I think Windows Phone has a chance to bounce back.
  • It's retrenching like daniel rubino likes to say. Actually the only thing keeping me in using windows on pc is gaming. Otherwise I would have switched to Linux who at least doesn't try to impose to us a specific web browser as default.
  • I see no imposement in windows 10. Everything is quite easily changeble;)
  • is dying, an platform without applications  can not really survive an year, by more that exist an surface phone or anything rupturist  will die the nplatform this year, unfortunatelly
  • Another one... Several a week now. Seems the trend is accelerating. Not good...
  • All these dying apps were Windows (Phone) 8/8.1, though, I've yet to see a UWP one bite the dust.
  • The bigger problem is, all of them are dying AND no one is releasing new ones as UWP. So its the same thing. Microsoft has failed to attract uwp development; and instead of getting more apps from more devs the opposite is taking place.
  • That is a good point. Why arent devs making UWPs? Because you can target the phone, desktop, tablet, xbox, and hololens with one uwp app. It has to be more powerful than the apis for wp8/8.1...
  • Because the primary audience for such apps would be on mobile devices (desktop users have the fully functional website to use so virtually little to no adoption of UWP on the desktop) and since Microsoft has no mobile platform, UWP falls on its face.
  • This. UWP was, for this reason, a completely pointless endeavor that was doomed from the start.
     
  • But people like Xbox, right? I mean, not me personally, but they do. So why would Xbox users not buy UWP? Then they get it on PC and tablet (Surface etc. very popular, I hardly ever see an iPad here in the UK these days) too. Everyone I know has a laptop and/or desktop. 99.99% of them running Windows. Hold on, no. One person I know only has an Android tablet. They don't really use computers much though (always mucking about with horses). So with so many people having multiple Windows devices, UWP is pretty helpful. It would admittedly also be helpful if MS would finally get this mobile retrenching finished and stop piddling about so the rest of us have a chance of seeing what they've been working on (and buying it). But it's not exactly the defining platform for UWP surely?
  • Probably too busy playing the games they buy, cant think of any UWP app anyone would buy for the Xbox alone. Somehting like Plex might be a consideration but it wont be driven by Xbox sales. Not to mention using any haflway complex app on the Xbox via its controller is slow and frustrating.
  • Well no, not for Xbox alone, but that's the whole point of UWP right? It's not alone. Plus, those games could be UWP apps right? Seems like a success on the horizon there.
  • Many game developers have opposed UWP. http://www.techrepublic.com/article/developers-are-unimpressed-with-micr...
  • Because they is suck. The few I've tried crash and are very slow. I've tried mostly media apps. I don't know if it's the Xbox or the devs. But atm a lot of them are pretty useless, at least in my experience.
  • How weird, they work pretty well on everything else. I wonder why the Xbox is falling so short? If they can run well on my little stick PC on the telly then a powerful Xbox should have no trouble.
  • They really don't though. UWP apps are known to crash out (or simply refuse to start) randomly on all Windows platforms. It's the underlying layer which is unstable it seems.
  • Because the UWP part of the Xbox store is not doing anything to advertise apps other than the big, already well known names like Netflix, Hulu, Vudu, FX, CBS and so on. You have to actually search for the app you want if you're to find some lesser known app on the Xbox. Not to mention that the control scheme of [most] UWP apps on Xbox sucks - you dont press up/down/left/right/ok to move around, you actually get a goddamned cursor on screen which you control with one of the analog sticks. It's ridiculous.
  • Yes. UWP only had relevance if you spent the money to maintain or grow mobile market share at the sane time. By abandoning the mobile market share, UWP became rather pointless for most apps. Many people saw and wrote about this in the beginning, so it was predictable.
  • When I was using my 1020 on 8.1....I was excited for w10, and all the PROMISES of better etc coming with UWP, the fact that all 8.1 phones on denim would get the w10 update, more apps, software, and a great vision forward. I was hanging on to my 1020 waiting.....and waiting....then, they shot down the update. After that I was really pissed being lied to....again. I bought into the windows system from phone 6.0 onwards. After having my mobile needs met with IOS....I ditched everything Microsoft I had. I owned a MacBook for 2 months....but after using it...its the most backwards, idiotic OS developed. BACK TO WINDOWS 10. IMO, NO ONE can do computer OS better than Microsoft....just as no one can do mobile better than apple. The good thing is that Microsoft has all their services available on IOS....so I am not missing anything. It's great. Ipad is a better tablet than the surface, or any windows 10 tablet at "tablet'y" stuff like reading, movies etc. The iPhone is miles ahead of windows 10 mobile devices smaller than 7" that fit in your pocket.....HOWEVER, My dell 2 in 1 is beyond miles ahead of MACBOOKS, IMACS, ETC. Its amazing how far behind apple is with their desktop/computing devices. They have not changed since the late 90s...most everything is the same, there is no amazing new features...that touchbar is a joke. Full touchscreen MOPS it up. Also, the price of admission of the MacBook is silly too. Its basic hardware really. No better than mid range windows devices but you pay more than most high end windows computers. What I am trying to say....windows 10 is NOT going anywhere....however, neither is window 10 on mobile. in two totally different contexts.
  • Because with terrible nadella management ms is falling to irrilevance in the IT world :(
  • Incorrect.
  • more like pathetic than terrible.
  • Microsoft does a bad job pushing and promoting UWPs. Especially by investing so little in phones/tablets.
  • which one? you can barely count the uwp apps...
  • The app gap, just got wider.
  • That's really ironic as I was looking for an app like this in the store but couldn't find one! Popped the name in for UK store and up it came! Shame.
  • Yay...another one gone..
  • I'm just tired of it all
  • I seriously wonder what Nadella's response would be. I cant imagine he does more than shrug, if that. If he cared at all, he would be be doing something by now. That's why everyone is leaving. If the CEO doesn't care, why would abandoned OEMs, developers, or customers?
  • Here's a crazy thought... create a UWP app to broaden your potential audience from a few million to over 400 million! I, for one, prefer to read my digital magazines (via Zinio) on my Surface Book. A phone screen is too small for magazines unless the text is properly re-flowed and formatted for a smaller screen.
  • Lol, 400 million is wishful thinking; even people that have Windows 10 mostly ignore the uwp apps if they are using a desktop, or a work PC/laptop and stick to traditional PC software.  
  • A good tablet interface and ARM based tablets can change this, except the choice of the tablet people get is also highly based on apps. The chicken egg scenario haha. Most tablet users who get apps are not likely to download executable apps. Only geeks and professionals really would.
  • I agree and UWP apps are more convenient for tablets, but I am sure that no Windows 10 tablet user would have any issue with downloading a win32 program/application to do what they want. That's why Windows tablets are better actually, while Android tablets are just toys.
  • Windows tablets are just laptops with removable keyboards. There really isn't any difference.
  • Yes, and with touchscreen. So it can be a toy and a tool depending of what you want at the moment. It also has all UWP apps, so one can easily do a lot of other things they cl would want to do with a tablet.
  • that's the concept of a 2-in-1 genius. Please show me a decent Android or iOS alternative of my Surface Pro 3 that packs the same power and build quality...
  • None of them have the power of my Surface Pro 3, but there are quite a few with the build quality. Anytime I don't need that power and actually want a tablet, I would much prefer my Nexus 7. It is so much easier to handle, the interface is fully optimized for touch and the apps are far superior. Two completely different use cases really. One is a laptop "replacement" and the other is a consumption tablet. The SP3 sucks for consumption while the N7 sucks for getting work done.
  • Well, I don't want to have one device for joking around, and one device which makes things done. I ain't a Rockefeller. So I would go for 2-in-1 which makes things done, and which serves also really good as a tablet.
  • Yeah, SP3 and Nexus 6 work great for me.
  • You don't get it because you're not an average user. Average consumers want a centralized place for apps. This makes things cleaner, easier and safer. I know a lot of people that use ipads and they will search iPad before even trying on their Windows machine. Finding a site, finding download links, saving/running file, providing access, going through screens hitting next. Then if they want to remove they may have to find it in some specific section of control panel. No normal consumer wants to deal with that. I know a lot of people who only know steam/office and adobe exists on Windows pc's and nothing else. You want market share you have to cater to the entire world and that means soccer mom who has no clue about anything.
  • I do agree with that that it is far more convenient to have an app store from which one can choose apps to install without worring about safety, and many other things. But please, don't tell me there is somebody that dumb who cannot locate "a section in Control Panel" to remove an app/a program, that is Add-remove programs. (I know that there are such users, but they have never actually wanted to remove anything from their machine, so no problem for them.) I'm hearing for first time in my life that it takes to be a geek to google Mozilla Firefox download, and download and install this program. I agree that internet is far from safe, but when somebody knows what to download, then they can get in no trouble. And just don't get me wrong, I completely agree with you that having one store is a good thing for many people - including my parents for example, and indeed - that is one of the things for which Windows 10 is far better then, e.g., Windows 7. I only say that what you're telling isn't reason enough. There are other reasons, but this one is not among them, at least in my opinion.