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'Spring cleaning' gives devs chance for Marketplace spotlight

One big complaint we hear over and over from devs is how to get their app featured in the Marketplace--you know, one of the apps listed in when you launch the store, sometimes it has a nifty panorama, or the app is feature on Microsoft's site, etc. To have your app up there, especially for indie devs, is huuuge as it gives much attention to their work and in turn, well, more revenue. 

Microsoft just announced the oddly titled 'Spring cleaning project' which is a contest of sorts to allow devs a shot at getting their app featured. Up till now, the process has been mostly unknown and there were no known methods of getting MS's attention to consider your app. Now, with this contest, devs can basically contact Microsoft and tell 'em why their app meets the three requirements:

  1. There will be three different opportunities: April, May, and June 2011
  2. Your App must be published to the Windows Phone Marketplace by the 15th of each month (by 11:59 PM PST)
  3. Your App must work as promised
  4. Your App must be new to the Marketplace or be a new version with substantial, new features or capabilities as mentioned earlier
  5. You then email the following information to

We'll post the rest after the break, but this should be a big hit with indie devs and we're hoping some of our favorites get featured.

Update: To clarify, games do count too--but since pivot/panorama don't apply, other criteria will e.g. use of a Live tile or push notification. In other words, be creative! (Thanks, Ben Lower, from Microsoft for the clarification)

Source: Windows Phone Marketplace Developer Communication

Send the following info to

  • Your App Hub Live ID
  • Application ID
  • New App or Update to Existing App?
  • (if update) What major new features have you added?
  • Uses Live Tile: (yes or no)
  • Uses Panorama: (yes or no)
  • Uses Pivot: (yes or no)
  • Why does your app delight users?

Not every app will be selected for merchandising or promotion. However, sending us this information tells us that you think your app has what it takes to be promoted & merchandized. It also means that we will take the time to review your app to see if we think it should be promoted. The best apps that combine Functionality + Features + Great Windows Phone UX will be selected and scheduled to be promoted in the following weeks.

Good luck devs!

Daniel Rubino
Daniel Rubino

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • I wonder if games will be accepted in this promotion. I only ask because there seems to be an emphasis on using unique WP7 UI features (such as Pivot/Panorama), but games are a big part of the platform. Oh, and my team is working on a game for the 360 Indie marketplace and it'd be good to know if it'd be worth accelerating WP7 development. :)
  • If it means a rushed game, please do not rush! As long as your game gets posted here you would get plenty of hits (of course featured would be much better). GOOD LUCK!!
  • See update above in main post.