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Gaming Electronic Arts has opened a new Advertising division that will enable "brands to integrate directly into gameplay" with in-game ads.

Xbox Xbox's chief strategist is considering ads that might help "keep our products affordable" and "fund outstanding work from our development teams."

APPS YouTube doubles down on its war against ad-blockers with an error prompt, preventing video playback unless you disable the ad blocker or subscribe to YouTube's 14/month Premium plan.

AI Although OpenAI characterized ChatGPT ads as mere suggestions, they remain widely unpopular among users.

News With a single tagline, Apple positions its computers as the fortress of the modern digital age, leaving Microsoft to defend against a fresh wave of security shade.

BROWSING Microsoft is using an ad that features a fully-fledged comparison table between Google Chrome and Microsoft Edge when users search for Chrome on Bing with the intent to install it.

AR A software engineer has developed an ingenious augmented reality app for Snap's fifth-generation AR Spectacles designed to identify and block ads in real life.

APPS Meta is introducing ads and channel subscriptions to WhatsApp

Software Google is reportedly intentionally slowing down YouTube videos in its latest campaign against ad blockers.

CRUSHED Despite Google's firm stand on fair practices in digital advertising, new evidence submitted in the ongoing antitrust trial outlines its strategy to "crush" competitors.