Xbox Game Studios
Latest about Xbox Game Studios

New “Triton” tier discovered in Game Pass, seemingly limited to first‑party games
By Adam Hales published
XBOX A newly discovered Xbox Game Pass codename, TRITON, points to a first party game lineup, adding to speculation that Microsoft could be testing a different subscription offering.

Xbox beats Nintendo and PlayStation in publisher rankings
By Adam Hales published
XBOX Xbox has been ranked the 5th best game publisher of 2025 by Metacritic, beating Nintendo and PlayStation with strong review scores and consistent releases across its studios.

Explaining Halo Studios' outsourcing and a broader shift in leadership
By Adam Hales published
Halo A new report details how Halo Studios is approaching outsourcing on Halo Campaign Evolved, including Abstraction’s role and how leadership strategy is shaping development.

Ex-Overwatch director says Blizzard threatened layoffs over revenue numbers
By Brendan Lowry published
Gaming Years after his departure from Blizzard, former Overwatch director Jeff Kaplan has revealed why he left the studio, citing layoff threats over revenue.

UK watchdog bans Call of Duty advert for being "irresponsible and offensive"
By Adam Hales published
News The UK’s Advertising Standards Authority has banned a Call of Duty: Black Ops 7 advert after nine complaints, ruling it inappropriate, despite no explicit imagery being shown.

Xbox and Blizzard have a healthy and "empowered" creative partnership
By Adam Hales published
Blizzard Blizzard president Johanna Faries describes the studio’s relationship with Xbox as highly empowered, emphasizing support, communication, and creative agency following Microsoft’s acquisition.

Sarah Bond highlights XPA engagement, avoids 30% margin talk
By Adam Hales published
News Xbox Play Anywhere is driving higher engagement, according to Sarah Bond, though questions around Microsoft’s reported 30% margin targets remain unanswered.

Steve Downes reflects on the challenges of Halo 5's campaign
By Adam Hales published
News Steve Downes talks about why Halo 5’s marketing set misleading expectations, how trailers conflicted with the final campaign, and why voicing Master Chief became more challenging during promotion.
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