Latest about Xbox Series X
Inside Xbox's margin crush: Explaining why Xbox needs to be "reset"
Xbox Microsoft's gaming division is facing a margin crisis, although not in a vacuum. The entire industry is struggling to figure out a healthy path forward in a universe where memory has become scarce.
Xbox admits it is struggling to explain why players should choose its console
XBOX Xbox says exclusives are part of a bigger effort to give players a clear reason to choose its hardware and ecosystem.
I went to the Xbox Showcase — Something HAS changed ... for now.
Xbox Xbox is on a tear right now, with a lot of positive momentum. But one question I wanted to ask above all others: are they ACTUALLY in it for the long haul?
Xbox may need to rethink its Project Helix console plans amid rising costs
XBOX Xbox says demand for Series X|S still exceeds supply as rising costs force a rethink of next-generation Project Helix plans.
Xbox says some exclusives will sell fewer units but promises a reliable pipeline
XBOX Xbox CSO Matthew Ball says exclusives are on the way, but some fans remain unconvinced after years of shifting platform strategy.
Xbox confirms anti-scalper measures are being discussed for Series X25 launch
XBOX Xbox will battle scalpers for the Series X25 launch, considering account-based priority systems to protect genuine fans
Ninja Theory reveals 'Senua' coming in 2027
XBOX Ninja Theory reveals Senua, an action-adventure expanding the Hellblade universe with deeper combat and exploration.
This is the Xbox Series X25 console: Showcase fans get it for free
XBOX Celebrate 25 years of Xbox with the translucent OG Green Series X25 Limited Edition, launching this November.
