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These are the top 10 phones that Windows 10 Mobile aficionados use

New figures collected from AdDuplex reveal how enthusiast Windows 10 Mobile users compare to regular ones. It should be of little surprise that more hardcore fans lean towards higher-end devices when compared to non-techy folks. However, we now can see how the categories directly differ by specific phone models.

The first set of data from regular users comes from AdDuplex's in-app advertising network found on Windows 10 and Mobile. To define the "enthusiast" category, AdDuplex pulled data collected from AppRaisin, which is an app that lets users vote and recommend other apps to users. The assumption here, which is likely accurate, is that only hardcore fans will take the time to vote, comment on, share, and promote apps on the Windows 10 Mobile platform.

The distribution varies dramatically between the groups especially when it comes to the Lumia 950 and Lumia 950 XL. For regular users, both phones rank #5 and #9, respectively. Those rankings shift, however, for enthusiasts. In that group, the Lumia 950 XL comes in #3, and the Lumia 950 is actually below it at #4.

So not only do fans use higher-end phones, but even within the Lumia 950/XL category they skew towards the bigger, slightly more powerful Microsoft device.

Windows 10 Mobile Distribution: Global vs. Enthusiast

1Lumia 535Lumia 640
2Lumia 640Lumia 640 XL
3Lumia 550Lumia 950 XL
4Lumia 640 XLLumia 950
5Lumia 950Lumia 535
6Lumia 930Lumia 930
7Lumia 650Lumia 730
8Lumia 730Lumia 1520
9Lumia 950 XLLumia 830
10Lumia 830Lumia 735

Another point of interest is the appearance in the top ten list of the Lumia 1520 (#8) for enthusiasts despite its absence for regular users.

The Lumia 1520 was at the time of its release one of the most popular 'phablets' in the Windows Phone ecosystem. With its Windows 10 Mobile update, it is still hanging on for the devoted fan.

While it is well-known aficionados of technology veer towards the more expensive experience, it is still fascinating to see exactly how the two groups differ. The Lumia 1520, like the Lumia 920, will no doubt go down as a "classic" Windows phone amongst fans.

Download AppRaisin from the Windows Store (opens in new tab)

QR: AppRaisin

About AdDuplex

The numbers from AdDuplex are collected through their in-app advertising that is prevalent in over 5,000 apps in the Windows Store. That data serve as an important metric within the Windows Phone ecosystem. The full AdDuplex report for July will be posted on their blog at on Friday (July 22).

Daniel Rubino
Daniel Rubino

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • How are the 640/XL and 535 "enthusiast" phones by the definition given? The 640 especially probably has it's position due to the firesales that saw it go for $30.
  • Your question makes no sense, sorry. Read how enthusiast is defined first to understand the breakdown.
  • Daniel you took the words out of my mouth.
  • Guess what guys, I'm getting a heap of "what's that phone?" When I pull out my white L925, some designs are timeless :)
  • @theFman - look up the term "enthusiast". You people really do reach for ****...
  • Simple, owners of those phones voted on AppRasin. Not all enthusiasts have the budget for the high end phones so it makes sense, too.
  • I consider myself a W10M (and in general Windows 10) enthusiast, but at the moment, I can't afford high end phones, and am pretty happy with my 535. So that's how it's possible. Or you think, that I can't be an enthusiast if I don't have enough money to buy a 950 / XL for example? That's just stupid...
  • True story... it happened to me Posted via the Windows Central App for Android
  • I am in a similar situation, i consider myself enthusiast but one that MS left behind, i have a 920 yet, i can't afford changing my phone every generation so i didn't bought the 930 and waited for the next one... But the "next one" never came since MS didn't released the x50 series in my country (Brazil) and now is hard to find find a x30 or x40 in the stores here...
  • Is it that expensive to purchase online from Brazil?
  • you mean import? taxes are too high here... just an example, the xbox elite controller will cost ~US$ 450 here (expensive than the X1 console itself) just because the controller is imported and not manufactured here...
  • Shipping costs my friend (really i don't know because i don't live in Brazil but for Dominican Republic that's a problem you have to deal with)
  • not just shipping.. if i go to US and buy the device myself when i come back to brazil (legally way) , paying taxes for the stuff that i bought there ... ill buy like twice the original price.. the best alternative is drop the box and come back with the phone in my pocket and try to avoid the legal way... but i wouldn't go to US just to buy a device
  • But you aren't buying the phone to sell at first go are you? I doubt you have to pay taxes for goods of personal use or consumption. Unless the amount / item is deemed inappropriate for personal use/consumption. For instance a six pack of beer, but if you bought 80 of those... a little too excessive. Like wise with a phone - its a singular item.
  • you don't need to pay for less than US$100 here
  • things are not fair in some countries in the world, i checked here and we don't need to pay if the amount is less than US$50 (i said 100 coz i read somewhere that this value will be raised to 100)... between US$50 and US$500 we need to pay the import tax 60% and another tax (for every international transaction) depending where u live, but it is between 17% and 19% ... in my case 18% (and this taxes are applied on product+ship value) ... there is a online calculator here that make the math... so i checked on and the Lumia 950 costs ~$450 it would be R$ 2862 (which is US$ 894) wihout the shipment value.. so thats the price that i would pay bringing the phone to brazil by myself without shipment costs.... i don't have any idea of the ship price US to Brazil, but if i add like $30 for it in the math, the final value would be US$ 954 (adding US$ 60 instead of just US$ 30 to the final value) ... for something expensive than US$500 it can get worst :(
  • That's really not fair. Here in Hungary, the 950 is "just" 563 US$, and the XL is 669 US$ (only dual sim), and I'd just have to go to the local Media Markt to pick one up. But it's still a bit pricey, considering that I just graduated at the university, and will start working at the beginning of August. Yeah, I could buy a 650 for 246 US$, or a 550 for 105$, but they're not the high end as you know. :D
  • Why not just import an unlocked phone from elsewhere in Europe? In NL the Lumia 950 is EUR379 from Media Markt.
  • That sucks!
    Is even more expensive than in DR.
  • I'm from Caribbean,in South America Guyana,only english speaking country in South America,i usually purchase online from Microsoft US store or many other sites,i got my Lumia from the BOGO deal,shipped to uncle where my relative was staying for vacation and she brought back phone in luggage,what i normally do is buy online and ship to my courier company in NYC,who then brings here ,to bring phone is usually about 35 use,i usually buy all my Lumia from ,they 950 now for $300 including shipping
  • If you are a Window phone enthusiast with a limited budget, I'd suggest you pick up a second hand Lumia 930 (~EUR/$150) and update it to the latest W10M release. You'll have high end functionality for a budget price.
  • I hope you read and understand the definition he gave about "enthusiast" and "global". Appraisin or Adduplex will not recognize you as enthusiast or global just because you consider yourself an enthusiast or global, whatever.
  • Nobody was speaking about this :D I replied to theefman, and he was talking about how owners of lower end phones can't be enthusiasts. And yeah, there's no ultimate solution to isolate all enthusiasts from the general userbase for statistical reasons, but this is a good guess. Btw, I use AppRaisin on my 535, so AddDuplex recognize me :D
  • Ditto. Enthusiast rocking 640 Win10 Fast, 920 Win8.1, SP2 & Xbox both on Fast Insider.
  • 1520 enthusiast Portuguese owner!
  • The real statistic here is Windows 10 Mobile doesn't move the needle beyond 10-12% share for the full Windows Mobile marketshare.
    Microsoft can't sway their own fans to move beyond the beloved WP8.x foundations to the mess, shambles & bug fest called Windows 10 Mobile
  • I know... kinda makes you wonder how Google/Android gets away with it... :)
  • My LG G3 has Android Lollipop and more than 90% of the apps work with it. I don't need the latest N version to get Skype. Come October, my Lumia 1520 with WP8.1 will not get support in SKYPE. I'm not going to update it to the mess called Windows 10 Mobile. Skype works better in ANDROID!   BTW, Marshmallow is already available for my LG G3. I don't need to update it. in fact, I will wait one year before updating because ALL MY APPS WORK AND ARE SUPPORTED in Android L. This site and the users have become worst than those isites in the fanboy level!
  • It's hard to get excited for most on the list once you use a 1520. The size is addictive and perfect for all that I put my phone through. However I guess I'm in that phablet category. Which means next stop is probably a Note 7. So for me at least, I'm just happy to see all my Microsoft apps get ported over and updated. Unfortunately or not It's been kind of a wait and see attitude for Windows Mobile.
  • You could just get a lumia 950 XL (pretty much the same same screen size as the 1520) or the Elite X3
  • It would just be more of the same, and I'm not so sure that's a good thing. From what I've seen and read, the Note 7 nails every feature. So we'll see if the grass is any greener. Hey it's just a phone. If Microsoft gets their mobile act together It's fairly painless to jump back in.
  • Lack of device choice, availability and a push in marketing also plays a role, although your agenda here is noted.
  • I would think its because there were so few phones that could actually upgrade to W10... Not everyone can run out and buy a brand new phone.
  • That's one reason Microsoft needs to work hard to get hardware to other US carriers. Most people can afford $20-30/month for a new phone. At least T-Mobile. One picture at a time -- LG V10
  • Figured the 1520 would have been higher, but I suppose a lot of the 950 XL and 950s could be former 1520s. I still use my original 920 as a MP3 player in my car too.
  • I use my 1520 for my car.  My 32GB ZuneHD finally died :(
  • Lumia 730 is a really nice phone..I don't understand why its so far below..
  • I agree with you , it should be at 4 or 5..
  • Agreed. I was thinking about getting a 750 (except it never came) as my first windows phone, since my blackberry z30 will never see a replacement.
  • What OEM brand do you think will the successors to the 550, 640/650 and 735/830 be? Posted via the Windows Central App for Android
  • I expect a new OEM to take at least the 735/830 slot, since those two devices are a peculiar mid range that many current OEMs stay away from. Every OEM and their mothers will have potential 550/650-class phones because those phones are just that - low end with nothing special.   Oh, and I'll get at least one mid-range 735-replacer when it does come out, regardless of OEM.
  • FWIW, I think the enthusiast category's criteria is a nice guess, but while I have heard of AppRaisin until today I never have heard what it exactly is. I really don't have that much time for it (nor do I plan on using it.. it might be my loss). That said, I hit Windows Central almost hourly looking for news. I have been doing so M-F every day since the site was known as WPCentral. I have been carrying a Windows Phone since WP7 days, and I'm also a dev who has numerous apps in the store. So, I think I do count as an "enthusiast." [BTW, until recently I had been using a Lumia 640.. right price, and the power was decent.. I don't always have to be bleading edge.. I switched to a Lumia 1520 that someone gave me]  
  • Superset vs subset. You could be an enthusiast of Windows Phone and only use Windows Central. True. However, I'd say AppRaisin users are a subset of the readership of Windows Central, making that data more "pure" for the definition. In other words, the chances you use AppRaisin and don't read or use Windows Central is likely very low i.e. you just don't like us ;) Windows Central readers who never heard of AppRaisin > AppRaisin users who have never heard of Windows Central.
  • Same boat for me.  Got my first WP7 at PDC and ditched when I the battery croaked and got an iPhone.  That died and I needed something on the cheap, so I went for the 640 for $30.  There was no way I was gonna drop a pile of cash for a device that I had not used in years.  It's been an excellent trial run. I am a huge MS fanboy and got my wife onboard with a Surface Pro 4 (which she loves). So yea, I am an enthusiast -- and yes, my daily driver is a Lunia 640.
  • That chart really shows why the demise of "Lumia" is rather troublesome.    That said, I'm surprised by 950's marketshare. Not sure if it sold well though, or everything else sold badly.
  • Funny, my 2 ACTIVE phones are the 950XL and 640XL
  • Funny how you call the 1520 one of the more popular phablets by the time it was released. How many other have been available for WP then? Yes, one. The 1320. There was no phablet market before the 1520 came out on WP. It was the only wp phablet with decent hardware and there was only one other.
  • 1320 also tanked by comparison.
  • yes I agree, the 1520 is a classic! and I'm still hanging on to mine. probably until the "surface phone" comes out. So I guess that makes me an Enthusiast. and Hi-tech. The only problem is my battery holding out that long. I have to charge it two times a day.
  • Hm is the 1020 missing?
  • 1020 doesn't run Win10M very well and did not get an official update. Compounding that is the fact it did not sell in high volume compared to other Lumias at the time.
  • I doubt the accuracy of these stats after knowing many old device users are using the registry hack to update to Windows 10. Most users have used Lumia 950 XL settings.
  • So we should see more 520/920/1020 users then. We don't. Meanwhile, the Lumia 1520 actually was officially updated to Win10. You're using anecdotal evidence, not any figures.
  • I am not saying that we should see more 520/920/1020 users. But just wanted to point out that the registry hack will affect the accuracy of the stats captured by AdDuplex.
  • To be clear I wanted to say those those using the registry hack of 950 XL will cause the 950 XL ranking to shoot up, as AdDuplex will capture those devices as 950 XLs. Even "Find My Phone" feature detects the phone as Lumia 950 XL when using registry hack.
  • There's an official release? My 1520 never got it
  • You have to use the "Update Advisor" app. It'll guide you through the update to W10m. :)
  • Hm yup, my 1020 doesn't run too well with win 10.
  • My 1020 is on its last legs now, trying to decide between holding out for the HP Elite x3, or the cheaper 950.
  • I have talked today witc HTC support team, they clarified that One M8 won't get Windows 10 update and said that they are planning to release a new Windows 10 mobile device.
  • Would be awesome!
  • And then abandon it too because they have no money even for the maintenance of their Android flagships? Shame, because HTC has historically built well-liked phones.
  • Hopefully with better support than the two gens of Titan...
  • True that Posted via the Windows Central App for Android (V10 or Nexus 5X)
  • I did love my Titan, it was a solid well built phone.
  • I'll have to see it to believe it. That's a very expensive way to not bother with certification for the M8.
  • The Lumia 735 (730 in India) is the most amazing device and incredible value for money. I own the Lumia 735 , and coming from Lumia720, it's the perfect upgrade ! I still haven't disposed off my 520 and 720 and probably won't !
  • Stupid question: normal users won't get Windows 10 mobile on their Device without action, right?! They either have to join insider or get the Upgrade Advisor? I think the statistics would change immediately if all devices that can get the upgrade, are offered the upgrade without action of the user...
  • Still does not explain the difference between the groups as defined.
  • 1520 best phone ever. EVER!
  • This is very interesting. I like how it shows that even though some people here made so much noise about the Nokia name being dropped, a high amount of fans really don't care, pretty much half of the pie doesn't.  The 640 and the XL is great tech that I think MS priced correctly. Anyway, it is cool to see the 950s have a good amount of the pie.
  • I might have misunderstood, but the Lumia 640(/XL) hasn't got the Nokia title :) (even the branding above the screen says "Microsoft")
  • We are saying the same thing.
  • Where can I find a 640XL with Win 10 upgrade? I'm with AT&T and as far as I know, there's no upgrade for this phone
  • I'm guessing that they might have went insider. Not sure if the unlocked one sold at the MS store has a Windows 10 update.
  • As the head of my family, I own 2 640, 1 640xl, 1 1520 and 2 920. We tried W10M in the 920 with the Windows Insider App. It didn't worked well we rolled back to 8.1. My 640xl is using the Fast Ring working extremely well. The 1520 is in the preview ring working also well and the other 2 640 are in the slow ring with almost no flaws. All of them are in the ATT network. Non were upgraded by ATT. Enroll in the Windows Insider Program and you'll be able to get W10M. Don't be afraid. I can assure you you will enjoy the change.
  • Yep I have 640xl with ATT on fast ring and it works great.
  • The Lumia 640 and XL variant runs Win10Mobile very well, and gets the official Win10 update without the insider programme. (Remember, if you were to buy a 640(/XL) It may say on the website "Windows phone 8.1" but that's just because that's what it was shipped with it launch. You can buy it, then search for updates (no need for insider) and it'll find the update :) (I and many others run a 640 and can confirm 640 is compatible and runs VERY well. :) )
    However im not a US resident so I cant confirm is AT&T have passed testing yet and rolled out the update. If they haven't, then you'd have to use insider builds (I an confirm 640 runs extremely well on production, slow and fast ring.) And you'll still have access to the current and future updates :) (or just buy an unlocked 640(/XL), then if AT&T hasn't rolled out the update yet, it won't matter as the phone won't be locked to AT&tT and will receive the update straight from MS)
  • Had the first incursion of the Lumia 535.
    Boy did that phone make me mad with the screen touch/scrolling bug.
    It actually had a very good 5mp back camera though.
  • Woohoo...#10 baby!!!
  • The 1520 is still the King for me. I am rocking W10 Mobile on it.
  • The thing is, Android and iOS are boring. It's the same, boring interface with a whole lot of apps that boggle down the operating systems. Windows Phone is different, cool to look at, exciting! It's easy to use, the keyboard is great, and it runs on a lot less battery life. Apps aren't needed anymore, IMHO because mobile versions of sites fulfill the same purpose for a lot of things I do. And gaming with Xbox Live on my phone has pushed my gamer score into the 10K range (yeah, that's big for me). The Microsoft ecosystem tying together is awesome: Xbox, Windows laptops, phone, Surface 3, and Microsoft services. I just love it and will never go back to boring iOS or broken Android.
  • I love my 950xl. I really do. Does some weird things sometimes,, it's typing super slow, but otherwise I love it.
  • I use a 950XL for work and a 1520 personally. The Elite x3 will test both those choices though...
  • I won't give up my 1520 until there is a worthy sucessor.. the new HP or a surface phone (should it ever come out) looks like the only real upgrade path thus far.
  • My 31 month old 1520 still runs like new, even with mobile 10. Although windows mobile is not as stable as windows phone, I still have the odd app crashing now and again. If the hp elite x3 gets decent reviews that will be my next phone.
  • Exactly, mine 1520 i bought in Feb 2014 and still works perfect, im on insider latest build and its better than Windows 8.1 IMHO, if an app crashes it the devs fault that they arent updating as quick as insider builds, for example was crashing right at launch since the past 4 builds untill they decided to update the app and ist working now, same for Windows Central app, love the Windows 10 UI of WC app and the Action centre integration and no more crashes ofcours. and ofcourse and unless something better comes in, Elite X3 is the perfect upgrade, cant wait to get my hands on the device.
  • Benjamin Smith,I have the 640 Lumia and it's a great phone I love windows phone and I have a great phone and I didn't know that my 640 is better than the 950.I'm a big window phone fan.
  • I am Enthusiast, have windows 10 on my Lappy, PC, and phone. the phone is still a L 1520 though 2 years old now, but still works as good as new, i get 2 days of battery :P
  • hmm I see the Verizon 735 on that list.The big question is will microsoft keep making them for Verizon Windows phone customers because it's the Only Microsoft brand smart phone they sell although verizon does sell Windows smart phones from other OEM's but which one of them runs Windows 10 mobile OS. Will Microsft stop making ALL lumia smart phones?  I hope not despite a Microsoft rep saying they will only make Windows 10 smart phones for Business and Enthusiasts. Microsft must not forget millions people cannot afford to buy smart phones that cost more than 350 dollars, some can't afford even that in thurd word countries. Microsoft must keep the limia 535, 640, 735, 1520 and 950 and alive to sell to the general public
  • There are many more free range L735s than the Verizon variants out there.
  • Can someone help me with the stats? Unable to find information on sample sizes used. Just percentages.
  • I wonder why L435never made it to the list? It was a low end phone for sure, but the $30 price tag at T-Mobile I got it at, one woudl have thought it may have had more market share in the W10M space?  
  • I'm still using my L920 and L1020 on w10! Still love these phones! The L1020 runs better on w10 than the 920, but i love the Nokia hardware, very nice build phones!! The latest preview-built works almost bug-free!
  • Yeah im still using L920 on's "classic" but smooth like butter,im in the latest preview built...almost bug-free
  • +1520=#1
  • Got the Lumia 930.... Absolutely love every bit of it Posted via the Windows Central App for Android
  • +928
  • ...and both classics were made by Nokia. MS has seriously dropped the ball on mobiles.
  • Love my 950XL and won't go to any other platform. Idc too much for apple and google is just broken. I may go to apple but I will go without before I get burned by android again.
  • I still use my 920. The world was such a nicer place when that beauty was state if the art. It actually was too, in all seriousness. Posted via the Windows Central App for Symbian
  • i am sure to be enthusiast but i don't use app raisin
  • L1520 - my favourite phone of all time along with my old BlackBerry Torch. 950 XL is a good phone and I have to say the more I use continuum I am impressed. Wish the 1520 would have supported this feature - would have been still rocking that device. Posted via the Windows Central App for Android
  • Having used a 920, 930 and 950 all are great phones. To be honest, the fuss over the 950 line is somewhat self-defeating. They are powerful, with expandable storage (right now 200gb) and removable batteries. That are thin and light. And the cases can be replaced. I have a white 950 but prior to buying it I ordered a white Mozo case. Putting that on, other than size, you would be hard pressed to tell it apart from my white 930. I ordered it when only the black 950 was available, and since it took weeks to deliver, a white 950 became available. And to be honest, I have gone back to the original case because of the lightness and thin form. I think after Redstone 1, we will see changes to the landscape and Redstone 2 will bring us the next generation. Lots of speculation on what the next Surface will be.
  • My first wp was nokia lumia 610 egen i went back to lagdroid then i bought nokia lumia 520 went back to lagdroid now im back with lumia 550 and now im not going back to lagdroid its a cheap phone but a good one almost same specs as my old LG but 550 is faster better batterytime and takes better photoes
  • so euthanosists are bassically shills?
  • What if i have raisin install but don't have the time to use it ? What does that make me ? Aficionanoobs ???
  • Tired of the issues and now my M8 wont get the upgrade or be supported. I've ordered an S7 edge. Maybe ill look at Windows again in 2 years.
  • Feeling lucky Verizon released official win 10 mobile for the icon, it's not even on the list didn't realize it that rare of a win phone.
  • Btw I have a Question...does 640XL non LTE support 4G?
  • LTE means long term evolution or 4G in smpilier words.
  • Nice wallpaper
  • My 1520 is still solid running the latest build of WP10.
  • Love my 640. Consider myself an enthusiast so I can see why it's #1. It's a great phone. I'm using a 950 now but the 640 is what started the love and I still play around with it every now and then.
  • I guess we kinda got some 650 love. 
  • I bought an AT&T - Microsoft Lumia 640 directly from Microsoft but I'm not using ATT service. Is my phone running Windows 10 mobile or do I need to do something?
  • I bought an AT&T - Microsoft Lumia 640 directly from Microsoft but I'm not using ATT service. Is my phone running Windows 10 mobile or do I need to do something?
  • Download the "Upgarde Advisor" app and run it so you can get windows 10