Virgin Media and EE have both announced an extension to the MVNO (Mobile Virtual Network Operator) partnership for Virgin Mobile, the UK's largest (and oldest) MVNO to continue operations with over three million customers to boot. EE has the largest network coverage in the UK, along with the controversial head start with 4G, both likely played a major deciding factor in the deal.
The partnership between EE and Virgin Media dates back to 1999, when Virgin Mobile launched as the world's first MVNO. Gerry McQuade, Chief Marketing Office at EE, had the following to comment on the deal:
EE recently snapped up ASDA with an MVNO deal, taking the UK supermarket away from the clutches of Vodafone.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.