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Xbox's CSO considers using ads to "offer more affordable alternatives" for experiences
Xbox Xbox's chief strategist is considering ads that might help "keep our products affordable" and "fund outstanding work from our development teams."
Gears of War: E-Day ranks among best games shown this past week
GAMING Gears of War: E-Day ranked among the five most covered, watched, and discussed games of showcase season, according to new data.
Xbox reaffirms its commitment to console even as it plans to "get better" at PC, mobile
Xbox While Microsoft and Xbox plan to explore other platforms, it says it needs to "shore up the platform we have," and vows it won't "move away" from consoles.
Why I'm getting a flight stick for Microsoft Flight Simulator 2024 even as a beginner
Gaming I've just got into Microsoft Flight Simulator 2024, and it's already clear how much value even a budget flight stick is to the experience. Here's what I'm getting and why.
Xbox admits it is struggling to explain why players should choose its console
XBOX Xbox says exclusives are part of a bigger effort to give players a clear reason to choose its hardware and ecosystem.
Xbox CSO says memory shortages will impact Project Helix, but Microsoft will adapt
Xbox Microsoft's Xbox CSO Matthew Ball says it's doing everything it can to adapt to the impact of the RAM crisis as it develops the Project Helix console.
Warhammer 40K: Rogue Trader's 3rd DLC makes Heretics even more fun
Review Warhammer 40,000: Rogue Trader's Infinite Museion DLC is here, and it's yet another fantastic adventure with awesome cybernetic augmentation mechanics that make playing a Heretic more fun.
Halo veteran warns AI will make devs finish fewer games
HALO Original Halo artist Eddie Smith believes studios relying too heavily on AI could create more development problems than they solve.
