The controversial switch from the ellipsis in Windows Phone 8 to the hamburger menu in Windows 10 for phone was explained by a former, and anonymous, Microsoft employee during a verified Reddit AMA session this week.
While the employee chose not to identify himself, he has been verified by Reddit.
The employee stated he worked as a "design lead" on the new version of Office for Windows Phone but left Microsoft about a year ago. He also discussed and debated the reasons why Microsoft made the switch in a video, along with placing a navigation bar on top. Here is what he wrote during the AMA session:
The rest of the Reddit AMA is really fascinating. In short, Microsoft is citing a lot of internal research that highlights two important facts about their decision making in regards to the hamburger menu:
- People do not use a phone one-handed as much as you may think, especially with large screen phones hitting the market
- They have explored alternative design models but "Being a special unique snowflake works for art but not design." In other words, alignment with Windows desktop and the rest of the world trumps being different for the sake of being different
Will this end the debate about hamburger menus and adding a top Nav bar? Likely not. However, consumers have shown that this is what they know, research data suggests this works best, and the majority of users will prefer it.
Anyway, you know the drill: Watch the video, read some of the AMA and then come back and share your thoughts!
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