Here is why Satya Nadella thinks Continuum is the defining feature of Windows 10 Mobile

In a new interview with Business Insider Microsoft CEO Satya Nadella continues to push Continuum as the differentiator and future of mobile technology noting that Microsoft is no longer playing "with the other person's rules."

Business Insider's Matt Rosoff asks Nadella directly about the supposed lack of new Windows Mobile news at the recently concluded Build developer conference. Nadella points out, correctly, that there is no longer a separate Windows Mobile anymore as it is all just one Windows:

"First of all, I don't think of Windows for mobile differently than Windows for HoloLens or Windows for Xbox now. We have only one Windows. We don't have multiple Windows. They run across multiple form factors, but it's one developer platform, one store, one toolchain for developers. And you adapt it for different screen sizes and different input and output."

The point needs to be driven hard. Microsoft did not announce many new consumer features period even for Windows on the desktop. There were many new abilities given to developers including chaseable Live Tiles, notification syncing, universal dismissal of notifications, enhanced notifications, and many smaller abilities like improved app transitions.

Likewise, HoloLens and app Xbox One UWP app development was also announced completing the 'family' of Windows 10 devices and app development.

Microsoft did not announce anything on mobile at Build...by design

Microsoft did not announce anything on mobile at Build on purpose, not due to lack of interest but by design. All the new bot abilities, AI, and CogSci features for developers, notifications, etc. span across all Windows devices including phone. There is no reason to reason to single out one platform with different abilities as that would undermine the very concept of one OS and OneCore.

Back to the BI interview, Nadella continues about Windows phone and how Microsoft can take on mobile through Continuum:

"But what we get ... I'm not trying to be another phone guy with the other person's rules. What is unique about our phones is this Continuum feature. If anything, we will want to continue to build that capability out."

Continuum is here referring to the ability to be able to plug your phone into a monitor with a mouse and keyboard to simulate a PC experience. HP is taking this metaphor to its logical conclusion for enterprise with the new Elite x3 smartphone and family of display accessories.

Nadella goes on about category-creation and mobile:

"Just like how with Surface we were able to create a category. Three years ago most people would have said, "What is a two-in-one?" And now even Apple has a two-in-one. And so three years from now, I hope that people will look and say, "Oh wow, that's right, this is a phone that can also be a PC."

Finally, expanding upon this notion of your phone as a PC Nadella reiterates an earlier position from December that Continuum will become a defining factor in emerging markets:

"India for sure is a mobile-first country. But I don't think it will be a mobile-only country for all time…As they grow, they will also want computers that grow from their phone. What's the most logical thing? I would claim it's a Continuum phone, which means that it can have other forms of input beyond touch."

The point is an important one but perhaps too forward thinking for consumers who can only envision mobile three to six months out. Clearly, Continuum in its current stage is just the beginning – almost a proof of concept in beta form. However, as Continuum evolves and the price for the hardware required for it drops it will – ideally – become more mainstream.

I have raised this question quite a few times (See 'The future of Windows Mobile – Does Microsoft want to reboot the concept of a phone?' for more on that topic), which is what does mobile look like three or five years out? By then, a 'PC in your pocket' seems more attainable. Microsoft is now deploying the infrastructure for it through Centennial, Islandwood, and the recent purchase of Xamarin to give developers the tools they need to make 'One Windows' a reality.

Sure, there are many obstacles still in the way for Microsoft. This Continuum idea is hardly a slam dunk as Apple and Google can indeed pivot and try to catch up if they choose. Currently, Microsoft does not have much faith in its Windows 10 Mobile platform as it currently stands - just a lot of potential - something they are keenly aware of. It is self-evident that the company is holding back on their mobile story until they have all their Bridges, dev tools, flagship hardware and a real story to sell to the masses.

Microsoft now has a real vision for Mobile for the next five to ten years

However, I think it is crucial to point out that Microsoft now has a real vision for Mobile for the next five to ten years. This vision is a significant change from the previous strategy of trying to catch up and compete with the iPhone and Android. That plan failed miserably.

Perhaps the problem now is that consumers and some in the tech media biz are not used to thinking so far ahead of the curve and the long-term implications of these UX choices. Everything is about the 'now' and how you beat Apple and Google with a spec'd out phone and apps and not about getting ahead of where mobile is destined.

Microsoft made the argument last week that bots, AI, and intelligent services will be the future replacing many 'long-tail' apps i.e. one-off apps for limited services that are rarely used. Combined with Continuum, software Bridges, Xamarin (a "reverse" bridge, if you will) and the constant improvements to Windows 10 through rapid updates and Microsoft finally has a long-term, forward-thinking view of computing.

Whether it is wearables, holographic, tablets, phones, in the living room (Xbox) or PCs you have to appreciate that attempt by Microsoft at doing something bold and different. Whether or not it works is up for debate, but it is an audacious and exciting mission one in which mobile plays an essential part.

Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

344 Comments
  • One Windows for all.  A simple statement and one that is now technologically in sight.  Will One Android appear and get in the way though given the developer focus?
  • I think Android will have a steeper hill to climb. Unless, of course they turn the phone to run chrome os, then there may be some 'integration'. I don't think apple would have an easy journey either. Most of their 'consumer' phone buyers won't get the benefit as I would guess most of them have Win PC's at home, and apples OS take a bit of getting used to.
  • "I don't think apple would have an easy journey either."
    That's an interesting point. Microsoft needs people to buy phones, Apple needs them to buy computers. Assuming Apple unifies OS X/iOS their battle to gain market in the computer world is no easy task either (even if they are profitable while struggling to get there). For Google, it would be cracking enterprise, which they keep failing at miserably. Likewise for consumer, where they have very few successful products.
  • I think that MS is far ahead. Like you said it's setting the stage (I know not your words) with bridges. Plus I would say that iOS and ChromeOS are lacking in comparison to MS, Crome is still trying to sell you web apps and iOS is still in bad relationship with mouse.
  • Tim Cook has already announced recently that they won't merge iOS and OSX.  It is not the Continuum tech they are concerned with, it is the W10 ecosystem.  They won't fight the unwinnable war. Satya Nandella's interview sure sounds more upbeat and strategic than Terry Myerson's interview last week.  For me, Continuum is already a slam dunk with the annunced Continuum improvement in BUILD.
  • Ofc, I mean there will come a time when people will start asking questions like "Why do I need more RAM/CPU/GPU power in my pocket?" and "Why should I pay more for it?" and I think that MS will be the only one to give an answer. But we can't forget the other side of the coin or the remaining part of the big picture and that is that great % of today's PC/phone users are just media consumers and that not everyone is going to be looking for a way to run PS od AutoCad on their phone. I don't know, as it looks this can go both ways, I'm personally exited about the future of continuum and its coming to mid range. 
  • Why do they NEED to win? They could simply coexist in a more respectable share. via Windows Central app for Windows 10
  • Well they do in a way, cuz "winning" means staying in business and we know that in mobile market there isn't much room for the 3rd guy.
  • There was a room for a 3rd-guy, even 4th and so on. It just during the crucial times where new age of smartphone just starting to form around first iPhone release, other players did several fatal issues that leads to the demise or struggle. So far only Windows and Blackberry (which is now even weaker) left standing from pre-iPhone days. Palm, once a giant is now just a history of mobile computing. Windows Phone 7 at that time was once have a great potential, but it held back with missing essential features and other missteps that it leads to the struggle it still have right now. The concept were great but the execution didn't hit the mark on the right time, it was late and still missing something. We don't need to "Win" here, just for the sake of fans waging war on each other's platform choices. It just needs to do the right recipe for everybody to take advantage of. It's possible for Windows mobile/phone coexist with respectable marketshare, even iOS or Android got the biggest slice. Now there is basically a duopoly where only iOS and Android got the majority of the pie. A similar situation between Windows and OS X, though on desktop it is more healthier at the moment since people have choice to choose other platforms can still not be bummed like on the mobile world. Chrome OS for example is still have little marketshare but surprisingly growing slowly and it serve its niche very very well. Linux flavors are doing fine on their own without the same pressure we got on mobile world where choosing a least popular OS is more like a commitment. You got tons of useful apps on Linux too and they serve their market very well without these desktop wars.
  • Agree. Myerson's choice of words was terrible.
  • Agreed. I think Terry Myerson's interview caused most of the tantrums. He certainly made me kick n scream! :)
  • If Apple sees an opportunity (especially a strategic long term one), I could definitely see them flop-flopping on this and making an all-in-one one OS - they both (iOS, OS X already have UNIX kernel, so it is more about the UX and UI layers. I could totally see Apple doing this, if they are left no choice. Remember how Jobs used to hate music subscription model? And then Pandora happened to them. The iPad Pro shows that Apple are willing to "revisit" their previous stances.
  • This is exactly what draws me to Apple. Even at present they _seem_ to have more integration through their different devices than Microsoft. "The point needs to be driven hard" by Microsoft, as they are truely integrating things, not just on the surface, as Apple. Even MS Fanboys are giving up thinking Windows Mobile is dead! Thanks, Terry! One must admit that Apple product line does look good and fit together, where the chaos called Microsoft, not so much. Until now I have been able to resist :-)
  • Cook changes idea more often than I charge my L950
  • From my perspective, Apple just wants revenue and profit. Something big will have to happen for them to unify their operating systems, while Google has 85% phone market share and just milk the money through the ads they sell yo you
  • Daniel,  MS is not making it very easy for people to buy phones. 
  • Yeah, they aren't making phones! 650 & 950 are Nokia remnants.
  • The point the article makes is a relatively valid one. However, they should not expect people to keep buying the 950 and the XL for this beta phase where the mobile is not Microsoft's focus. How can anyone expect people to fork out $650+ for something that lacks most of the features of competing platforms, and instead includes "almost a proof of concept in beta form"? Even if the long term idea is a strong one, Microsoft has been and is making a mess out of the path toward that idea by how they treat the users and how they design their products. The "official" version of Windows 10 Mobile is so buggy and clunky it's unbelievable the product has left the company in this form. Even at its peak, the fact that almost all of Microsoft services are available to other platoforms makes the vision a pretty hard one to attain. I think eventually Windows will go back to the corporate and will leave the consumer market as people will need something like Continuum in the corporate world, and will likely ignore it in the compared to a well crafted, carefully designed phone that takes care of all they need.
  • Well said... Why continue to suffer with Beta product when you can get the Best thats available now with iOS/Android all the while enjoying MS Apps & Services on these platforms which are similar if not better... May be in 5-10 years when Mobile is the focus and is mature enough, users might give it a try... But I doubt that it will be successful in consumer space even in 5-10 years... 
  • @AgentTheGreat and @visu9211, those are valid criticisms of what Microsoft has put out for consumers today, but not of offering their services on other platforms. Here's the logic: In spite of their legions of engineers, Microsoft is clearly struggling to get Win 10 out and providing the experience they want on mobile devices. They must be aware of this. Therefore, they can't just wait for that to become good, or they'll lose their market share and ability to influence customers. By making their core software products available where the customers are (i.e., iOS and Android), they maintain that connection with the customers. This means when Windows Phone is really ready and working well, they can tell those iOS and Android users who are still part of the MS family (because this strategy keeps them from dumping MS Office or Outlook Mail or any other MS service) that the best experience for those services is now Windows Phone. If those customers shifted to Google Docs, Gmail, etc., Microsoft would have a much, much harder time getting them back. The services are stickier for customers than the OS or hardware. The piece that the critics of Microsoft's approach to making their core software IP available on iOS and Android are missing is that this is a requirement to hold onto customer mind-share and loyalty while they fix core problems. Windows Phone fans who don't want MS doing this think that Microsoft is just encouraging users to jump ship, which will further hurt Windows Phone. What that argument is missing: that ship has sailed - the customers have already left (except for those of us fans who plan to stick with it in spite of the problems). It might be that MS wouldn't bother doing the cross platform support if Windows Phone were successful. But given the reality of where the market is, offering Office, etc. on iOS and Android is the best way, in the long run, to ensure Microsoft can succeed with Windows Phone.
  • @ GraniteStateColin I didn't criticize Microsoft on their decision to provide some of their services on other platforms. I do however have these points to make: Microsoft services work better on competing platforms and that's embarrassing: at least for the sake of appearance Microsoft should have paid the necessary attention to their own platform. Microsoft released some of their products unnecessarily on other platforms e.g. Cortana. The whole "we needed more users" thing is nonsense when you're releasing Cortana on Windows and you manage to get about 240+ million Windows 10 installation in the period of a year. I very much like to see the usage stats of Cortana on iOS and Android to see if anyone actually prefers using a 3rd party assistant to the built-in, native assistant of the platform. This shows that Microsoft wasn't strategically deploying their services because they had to as you suggest, but that they went all out and decided to disregard their own mobile platform and their own users entirely. People will not leave their iPhones and droids for Microsoft's platform because they are told "the best Office experience is on Windows Mobile". If people were to get lured in it would have happened already before Office was released for iOS and Android. Snapchat and Instagram will not come for the larger desktop devices as they've avoided Windows like a plague, and Microsoft practically not having a mobile OS and driving people away like this will not help them get onboard with Windows, so as I said Windows Mobile, even with the vision coming true, will remain a corporate platform. Google and Apple will not sit idly by either. I expect to see Apple come out with some level of integration between Mac and iOS, but not to the point where the usability of their mobile OS is gravely deteriorated as has Microsoft's Windows Mobile. Unfortunately the days of a polished Microsoft platform is over as the focus is generally shifted to the idea of "Windows in general" instead of "Windows on this specific hardware". Apple thrives on paying attention to the smallest details of their product to fit specific devices while we here get practically a second hand, stretched Mobile UI on the desktop and an awkwardly shrinked, poorly optimised half-desktop software on the mobile. They could have kept the UIs compeltely separate and shared as much infrastructure code as possible, but they chose to tarnish the user experience on both desktops and mobile devices first when they decided to bring the phone UI to desktop, and then when they decided to bring a half-desktop grade UI to the phone and avoid the necessary polish. So yes, Windows will find a place in the corporate world as the idea of a computer-phone hybrid is attractive to the businesses, but it won't be able to compete in the consumer world where there will be better integration of services with mobile devices on competing platforms as well.
  • @AgentTheGreat, great points. Tactically, I think I completely agree with you -- certainly Microsoft should ensure, to the extent the technology permits it, the experience of all of these is always the best on Windows products. You point out that many of our beloved Microsoft Windows apps are better on iOS and Android. I've heard that here too, but I've also heard many people say that it's not true and that they do run better on Windows Phone than on iOS or Android. I've not used them elsewhere to know personally. I take the back and forth to indicate that they are probabably about equal. However, on strategy, I do still disagree. Maybe you're right, only time will tell. And it could be that even if Microsoft is doing things right, as you point out, their competitors won't sit still, so Microsoft could still be outplayed. With that said, I believe that Microsoft is making smart choices based on the situation at the time, and it's not intended to limit them to the enterprise market, but rather leverage their strength on the desktop and with enterprise to ultimately make the return to the consumer space. I don't follow you're #3: "If people were to get lured in it would have happened already before Office was released for iOS and Android." In fact, that might be the heart of our disagreement. According even to Daniel, Windows 10 Mobile is not really ready yet. It still suffers from a feeling of being unfinished. And before that, Windows Phone 8/8.1 suffered a massive app-gap. For those reasons, the consumer space left Windows Phone for iPhones and Androids. They didn't leave because Office was better on iOS and Android. On the contrary, they left even when Office was only on Windows Phones (among mobile devices). But as Microsoft fixes Windows 10 Mobile (getting there, maybe it will feel ready with the Anniversary Update), and as UWP is working wonders in seeing the app gap shrink, then Windows Phone becomes at least viable for those consumers who are not already fully vested in the competitors' ecosystems (hence the critical importance of providing those services to Android and iOS users). It's at that point that offering a better Office/Cortana/OneDrive/etc. experience becomes relevant. Not now. Not 2 years ago. Only when the other attributes of Windows Phone won't drive away prospective customers.
  • Explainine the 3rd point: I am trying to point out exactly what you are saying, that people left because the giant app gap was there and Office integration on its own couldn't lure them in. I believe the app gap will still remain for apps that are mostly mobile specific like Snapchat, and when Office is also available on iPhones and Droids, the line "best Office integration on Windows Mobile" just won't cut it.
  • Why does Apple "need" consumers to buy their computers any more than they already do? Macs are already profitable, have a market share that is sustainable for the majority of relevant use cases and Apple is also one the only PC manufacturers that manages to increase their sales numbers in a market that is faltering. Plus, Macs have a high mind share and are popular, they are just too expensive, which holds them back for many people.
  • you're forgetting lenovo, the biggest pc manufacturer also happens to have growing sales figures. having said that, the pc market is expected to bottom out this year, meaning by next year, we might be seein growth again.
  • True, as it turns out I'm one of the people waiting for next year to upgrade my Core 2 Duo from 2009. Don't give me that look, it still does everything that I need but it is starting to show its age :D  Anyways the real reason if you ask me for PCs dropping in sales are gready companies with Intel on top. With no competition Intel is doing what they want, not giving users any real reason to upgrade. SSD's are also the example of this, there's no real reason for such a price.
  • @Gatuno. By your logic, why does Windows Phone "need" to sell more phones? The simple answer of course, is that all companies are trying to sell as much product as they can to maximise profits and success (and make their fortunes). Daniel is right, Apple and Microsoft are at the either end of the scale on phone and PC.  Apple are relying on the devices halo, and trying to bridge them in the cloud. Whereas MS are briding them across the board, eco, dev tools, store all of it. Microsoft's plan was way more ambitious, way more difficult technically, but they've done it! People still don't realise just what an amazing software engingeering feat this has been. Our games consoles, phones, PC all run just the same, but now you can write an app ONCE and run it on all those devices, and even a VR headset. Pretty amazing if you fully understand it, which lets be frank, most irks round here don't :)
  • The situations are quite different. Not only is the market share of OS X higher than that of WP, it's also financially sustainable, which WP is not. Also, due to the nature of mobile platforms, WP is far more reliant on app developer support than OS X - which is also far more established in the market than WP is.
  • 100% true, but let's not forget that Apple's revenue is now approaching an uncomfortable ratio with iPhones dominating most of their profit while iOS on iPads, watch, and OSX completely flatlining. When your company becomes just one product e.g. an iPhone people rightfully worry. In other words, Apple has their problems too despite all their rev.
  • This is certainly something we can agree on. Apple's revenue is far too reliant on one single product line these days.
  • Also it's almost impossible to create bride for windows desktop applications which can port Windows Software to Mac. That's another advantage Microsoft has of having iOS bridge.
  • Daniel, I'm a "Windows", I have however put Windows Mobile on hold until the strategy if fully executed.  Liek the aritcle articulates, it will be all "one" I don't think mobile is there yet, however, when it is then that is truly the game  changer.  I'm looking forward to it.
  • Apple's PC sales are at an all-time high. Apple doesn't chase marketshare, they chase profit. They will gladly cede marketshare if it means: 1.  Thier shipments are still going up 2.  Their profits are still going up 3.  Thier margins are stable or increasing The idea that Apple needs to chase marketshare (which is often gained or lost at the low end, as they are dominant at the high end of the market) to give a picture of success is misleading.  You know better.
  • The reason I asked is that in the latest Android preview I saw the other day there is a distinct resizing app demo which runs on mobile and tablet formats.  So they are watching this space and trying to create a solution of one app for desktop and mobile already. There is no doubt that Microsoft's solution is the most elegant.  UWP is actually pretty neat now in its latest incarnation.  But Windows still lacks apps, and that is the hill to climb.  I really hope Xamarin helps with this big time.
  • windows has 4 billion apps, most of them in a form that won't be replicated in the current era -- those apps from 2002 aren't gonna come to android or ios. as for more modern apps, Windows is already making inroads, and the remaining major developers can only ignore 270 million (and counting) user for so long before they cave in. we'll be seeing good times soon enough
  • Actually it seems Android already preparing Android to be merge to Chrome OS or simply making Android having desktop-like environment that it can essentially their desktop OS that isn't totally relying on cloud like Chrome OS does. Not really sounds that all too exciting or that big like what UWP goals are, but it will certainly a threat to UWP and Continuum efforts to slow it down. Apple on the other hand as for the moment, they're firm that they're not going to merge OS X and iOS anytime soon, but integration between them is getting tighter like a single OS with distinct UX for the form factor. Still it's a sleeping threat if ever Apple changes it's mind and do something similar, they still have a very strong brand and very rich ecosystem with very active developers to backed them up. Their marketing machine can often steal a limelight too which is isn't good when it comes to mindshare.
  • Used to think that Cortana is a 'defining feature' of WP, until they made it available to Android. I don't understand, do we see Google Now on our phones? Or Siri?
  • You didn't understand the strategy of MS then.
  • Maybe the strategy is understood, but not agreed with.  
  • Msft's vision is to bring their service to every phone, desktop and office PCs. This way it gets wider view from developers and consumers that make them want to try and develop things for msft. Of course profit is one key role in this strategy.
  • MS are't doing it out of choice however, but out of neccesity. WP has bombed so horribly thus far they have no other choice. I want to beleive but we have heard this so many times before its hard to beleive this time will be any different. W7, W8, Nokia, now W10 but the sad reality is W10's predecessors were all touted as saviors but have all been epic failures. The promise of W10 sounds amazing, personally I beleive tho it's too little, too late. WP10 will be a quality product in a year or 2 but thats too late. Sadly, it is destined to be a niche corporate product and a fans phone, not much else. Fingers and toes crossed W10 is embraced big time by the corporate world and in a galaxy far far away it may end up with 10% market share, that at least would be worhtwhile. Lets hope.....cause thats all we have.  
  • I didn't like it either, but look what happens now -- because they took cortana to android, they now have an attractive new feature for Windows. Soon enough I bet i'll be able to get my android notifications on my win phone too. Google Now and Siri don't come to win phones because those two companies are ego-centric, although I have a feeling Google Now will find its way to Windows through chrome or otherwise eventually (akin to how Edge features cortana). Microsoft doesn't have to be as selfish as Apple.
  • Android notification on Desktop, not phone
  • That is the point, MS is not a fool, the strategy is to get android and iOS users to have a feel of what's to become the next era through UWP Sent from windows 10 mobile
  • The strategy is to get users to use MS apps and services... once they start using these and get entrenched... Then MS might be able to upsell some subscriptions to them later... 
  • actually opssite, see, lots of my friend use android because they use all the google services, like google serch , map and gmail, so they don't want to move to windows mobile phone with the fear of losing access to those services. but however if MS can push people to more use MS services, even on android or iPhone, then those protecial customers won't feel losing something when they decide to buy a windows mobile device, instead they might start to want to switch to UWP devices due to the same services they already use and like on other platform and on PC.
  • This is an interesting point I never thought before.
  • The issue is that those MS apps/services on iOS/android is atleast similar, if not better, than Win10/Mobile... And when you move to Windows, you might not loose MS stuff, but you would Apple/Google and countless other apps/services from other developers... I don't thing Win10 would be the first platform Devs think of when making an app.
  • @Alexander Long, that is exactly it. There's a related other side to that coin -- with users not embracing Windows Phone, if MS were not to provide these services in iOS and Android, existing Office Users would feel compelled to use alternatives. By providing these apps and services, they can hold onto their existing users in some ways while the retrench on the mobile side. And unfortunately, that takes time. Even a company of Microsoft's resources can't whip up a perfect Windows 10 Phone with a flawless mobile OS over the weekend. It takes years. They're doing it, but meanwhile, they need to hold (and grow as you point out) the users in other areas where they still have competitive advantages to leverage. To those people who don't understand Alexander Long's point: Microsoft really must do this or they will have much harder time getting customers back in the future. Putting apps on services on other devices is the best way, in the long run, to ensure the survival and prosperity of Windows Phone.
  • Come on, they've been building phones for near a decade. iphone was a quality product out of the box in 2007. MS should have a polished and professional product by now, there is no excuse for a poor performing product in 2016. If it isn't ready, DON'T bring it to market. Problem is they keep changing the game, reactive and not proactive, shooting their toes off time and time again. 
  • That opinion would be valid in 2014. It no longer applies. Microsoft has been incredibly consistent and focused on the Windows 10 as a single OS across all devices and UWP the core mechanism to increase the number of apps on Windows Phone. The only change to the plans since Windows 10 was dropping the Android Astoria bridge, but because almost all mobile apps that are on Android are also on iOS, there is little need for building and maintaining 2 separate bridges. 
  • Cortana was just another personal assistant (of which there are three other popular ones) when it was Windows Phone only. Now that it's universal, it really IS a defining feature -- for the Windows ecosystem. It was never going to be something that caused people to buy Windows phones as a closed feature.
  • Which I'm also agree, that making Cortana a cross-platform is a better move. Cortana is a service that can reach in different platforms and devices and services. It doesn't need to be confined to a single platform as an OS feature, rather it is now a service and any users regardless of platform can use. I wished that Rooms were killed and instead extend to other platform and just turn in Skype Rooms instead, where users in any platform can make use of this wonderful feature. Unfortuantely, this was a shortsighted move and they just given up.
  • Maybe, but this time MS is ahead in the next game.
  • Tell me, how many ChromeOS PCs have been sold? via Windows Central app for Windows 10
  • Come on then, dissenters welcome....
  • Alright, I'll take you up on your invitation. What's the point of Continuum? Can anyone paint me a figurative picture of how Continuum leverages its potential to replace PC or tablet, assuming that is what it is claimed to do? In my humble opinion, there are three conditions that make this realization heppen: 1) Continuum must support full Windows 10 including the ability to run full PC software 2) for that to happen, WP must be equipped with at least Surface hardware specs (then begs the question - do you want to carry a power hogging miniature PC in your pants all day?) 3) we had to live in a society in which all public spaces (cafe, office etc) provide public screens, keyboards, and wires in support of this functionality (otherwise, you have to carry them around yourself, and if that's the case, why don't you bring a Surface or an equivalent machine???). When you are at home or office, you probably want to use your laptop, desktop PC or other more suitable machines rather than continue editing your documents or spreadsheet from your phones.   If we decide that Continuum doesn't need to support the full Windows experience and can only run Appstore-sanctioned apps and maybe a few other software, then MSFT is basically heading down the iPad model but without a functioning appstore. The reason why the 2-in-1 model that the Surface line up has inspired is so successful is because it can run like a full Windows PC (and precisely why Windows RT failed). Therefore if all Continuum does is to become another reincarnation of W-RT, then with all due respect but I don't see much hope for this much hyped functionality. And if this Continuum as we are seeing now is still in BETA form far from realizing its full potential then, I'm not really sure how many times MSFT and its supporters can get away with such an excuse to charge people half a grand and give them a half baked device ... In all, I would personally opt to invest my own money in MSFT's proven concepts - productivity software, cloud and its Surface lineup and simply keep my keen eyes and ears on its mobile pursuit from afar until I can be sure I won't get burned again. Lesson learned!      
  • For basic-to-medium work needs, current Continuum should be more than enough: Word, Excel, PowerPoint, Edge, OneDrive, HP RemotePrint. If a company wants to find an alternative for their computers, then buying only monitors and Display Docks would be a highly budget-efficient choice. via Windows Central app for Windows 10
  • But who will pay for the phone itself? It is more expensive than most laptops and desktops which are enough for daily work as you described.
  • As with all new tech, the price will eventually go down (as sales volumes go up). Give it a couple of years for Microsoft to tinker with the feature and Windows OEMs to push out the devices (the competition among them alone would drive the prices down, fast!) As always, Microsoft is in it for the long haul, not looking at this quarter, next quarter or even the quarter after that but more like over 5 years. They have the brilliant minds, the willpower and the cashflow to achieve almost anything if they wanted to. That's why this company has pushed humanity forward so many time's in the past! Because they can!
  • But this tech is all software based, not hardware... so the argument that it goes cheaper with volume doesn't stand up... I know you would say that only latest silicon support it, but those are being used in Android as well... MS doesn't want a marketshare because they can't and they don't want to invest too much in a dying platform...
  • @hardywang, that's not true for the Enterprise. The businesses that are likely to outfit themselves with touchdown stations for Continuum buy enterprise class PCs -- stable systems that don't change much over time and so are easy to support across many employees. Those tend to run closer to the $1,000 mark. The $200 - $500 netbooks are mostly consumer purchases, or by businesses that wouldn't be the target for Continuum.
  • I suggest you watching the continuum session video from Build2016 , it kind of highlight the use and protecial use of continuum. https://www.youtube.com/watch?v=FdzbXo38onQ  
  • Continuum isn't designed to replace your desktop/laptop or mine. It is designed for people who do not have the luxury of owning a destop and a laptop and a tablet and a phone.  People who can only afford one of the above, so they choose a phone and do without the rest.  Like many of the 1 billion people in India and emerging markets.  If your budget allows you to buy a phone and that's all, they you might be drawn to the phone that can substitute for a computer if you attach the right peripherals.  Long term, phones may someday have the specs such that even 1st world consumers will be content to ditch the PC and simply hook their phone to a monitor/mouse/keyboard.  But in the coming years, emerging markets will be where Continuum really helps Windows phones draw market share.
  • The following statement is the CEO and the Editor in Chief of this website, not mine. "In a new interview with Business Insider Microsoft CEO Satya Nadella continues to push Continuum as the differentiator and future of mobile technology noting that Microsoft is no longer playing "with the other person's rules." Now you tell me they have been hard-pushing Continuum to specifically serve the emerging markets primarily?? Furthermore, if the thinking is to replace the tablet demand in the developing world, how do you solve the screen and keyboard issue? Laptop shell? Portable screen and keyboard? Not only are none of these elegant or attractive solutions, but is that really what the potential clients want?? Thirdly, from what I've heard Continuum-compatible phones are mid range to high end. And that's really the product lines for this particular group of customers???  
  • In India, for the price of continuum enabled Lumia 950, you can buy a cheap laptop and a decent android phone with higher specs than the Lumia 650, and then have money to spare.
  • Correct, right now that is the price. How many years ago was it a person in India couldn't buy a real smartphone (with a platform, not some prefabbed apps)? Point is, whatever is new in the developed markets becomes the norm in emerging markets a few years out. Are we to believe that VR will never be big in India? Of course, it will. It will take time, but that does not mean developed markets do not push forward with $800 VR hats ;)
  • You're right, continuum-enabled phones will get much more affordable in the future, but so will PCs. As of now, any laptop is more powerful than any phone that costs twice as much, and the equation is unlikely to change. So I doubt continuum is ever going to be a cost-effective solution.
  • people who don't have the luxury/money to buy a laptop will spend €700 on a phone and another €250 on Continumm Dock, Monitor, Keyboard and mouse... You can get a decent Android Phone and a laptop for less than that... 
  • You fell for the trap! Stop thinking in the now and think a few years out and what the world will be like then... The now is not releveant.
  • you can buy a Acer Switch 2 in 1 laptop with 64GB SSD for $250 and a Lumia 640 for $120= $370 (or a intel commute stick $130=$250 +key/mou +Screen)  A Lumia 950 cost $450 (+ keyboard/mouse + Screen) Which destroy "The Luxery" point, when you get a TAblet/laptop with "Real" W10 and a phone cheaper...
  • Thank you for pointing me out to the youtube clip which in my opinion sort of confirms my theory proposed above. 1. Continuum won't be of much use other than for casual and light work purposes. One of the presenters painted this scenario of a) you are working on spreadsheets or documents or even writing emails that would ideally work better with bigger screen; b) this functionality can sprawl new cheaper line of products (such as laptop shells i.e. laptops with just screen and keyboard) and c) family members may share a Continuum connected screen and personalize the content according to each individual phone that is Continuum-connected at a given time. None of these depictions support business or real productive works. If I want to write a serious piece of scholarly work, I will need more than just MS Words, I would need at least a reference editor and other research tools which are only available on the full W10 platform. I also don't get it why you would need a laptop shell so that you can plug your phone in it to have a PC like experience? Would it be better to spend a bit extra to get a 2 in 1 that will give you the REAL PC experience???? As for the family screen sharing scenario, I think MSFT might be misjudging how smart devices are and will be used in the future. I might be wrong but I seriously doubt it.   2. The whole point of Continuum according to the presentation is to "create PC like experience for Windows apps". Can this be interpreted that Continuum will never support full Windows experience (only available to windows "apps")? If so, it goes back to my Windows RT conundrum. Does MSFT think we are going to buy a WP just to get an RT like experience??? 3. I cannot stress highly enough that the whole Continuum paradigm is predicated upon public spaces that are supplied with public screens, keyboards, and wires in support of this very functionality. Imagine you go to Starbuck and try to use your phone as a PC. Will that work? Would it be more practical for both the vendor and customer for the former to provide wall plugs and the latter to bring their own ready to use device such as tablet or PC that does not need additional equipments?? Alternatively, thinking of a workspace, how can this functionality replace a proper workstation with all professional software and the processing capability to run it. Seriously, I just don't get this at all.   4. If this strategy worked (and that's a BIG if), can I argue that it would cannibalize other product line, especially tablets and 2 in 1s, which MSFT has painstakingly created over the past 5 years. Why do you need a Surface or other Windows-powered tablet or laptop or desktop when your phone can do pretty much everything? Is that the direction MSFT is heading? To replace every device with this one ultimate form factor - the phone which can then mimic every other kind of device through Continuum? Think about it. Is that more like a fantasy or a reality? I really want to try to understand its WP and especially Continuum strategy. May be I'm too dumb but really I just couldn't get my head around this. When Surface 1 first appears, I got it straight away what MSFT was trying to do and I was fully on board. The same goes for WP 8 which I really liked the concept although it didn't take off for various factors. But with this, I just cannot understand whatsover. Please enlighten me, anybody!
  • @Narun, you built a lot on what I believe to be mistaken premises (my numbers are meant to align with yours): 1. Word plus a web browser is enough to write anything. If you need more advanced tables or graphics, you can produce those in Excel and PowerPoint, which are also included. Only thing I would miss would be a powerful graphics suite (I use CorelDraw, but Adobe is clearly the standard) and Microsoft Project for team management, but that's hardly necessary for typical work and writing. Most people don't have those tools even on a PC. The work model for Continuum is around touch-down stations. That's not a fit for every business, but is nevertheless quite common at the enterprise level. It's a perfectly logical initial market, because NOTHING else out there serves it, so it's smart for Microsoft to target that for it's initial toe-hold at getting back into mobile. 2. While I suspect that eventually it will be possible to run Win32 applications on a future version of Windows Phone (and that would be a great advance), that is clearly not necessary for it to succeed. RT failed because it was confusing and because there were no apps. With UWP and so many apps now coming out supporting UWP, and with the initial target of Continuum being the enterprise who doesn't care about lots of apps, just the core apps, like MS Office, this is a non-issue. 3. When you say it's predicated on public spaces with hardware to connect, you're describing a consumer application. While that would be great, Microsoft is not expecting that at all. This is a feature targeted at enterprise with touch-down stations. Very common. 4. Some cannibalization is inevitable, but if the alternative is losing the market to Google and Apple, shifting around some customers and losing some short term per-customer revenue is the right move. If you've ever read the "Innovator's Dilemma" you would have to be incredibly impressed with what MS has done here. Typically big companies fail, because they refuse to accept the near-term revenue loss needed to make the leap to where their own market is heading, driven by advances by competitive upstarts. Microsoft has done exactly that. They are just about the only big tech company to make such a daring move. Kudos.
  • Lovely. Thank you for chimming in and clarifying things. Let just assume that what you said is an accurate reflection of MSFT strategy, I still have great doubt. The numbers also correspond. 1. You said (and I paraphrased) "Continuum targets business (but not every type of business, but most)": This does not make this functionality THE defining feature that would allow MSFT to take back the market. Basically, MSFT envisages these group of business oriented customers to have 1) Continuum enabled phone which can be double as a work device 2) because Continuum is not a tablet laptop or desktop, this group of people will also need to have one of the three in order to serve the other purposes. I would imagine, either a really high functionality tablet or 2 in 1 or a laptop. Now why do a reasonable business oriented customer would need Continuum when the touchdown workstation can be connected to his or her tablet or 2 in 1 or laptop any way? If it were me, I would get a surface pro and a phone. I won't seek out a Continuum enabled phone just so that I can use it for work because its utility is so limited to only work. 2. My RT reference is to highlight the failure to get the app ecosystem take off. Now you said that there is so much enthusiasm towards UWP such that "this time it's different". I'd only say this. I've experienced similar enthusiasm with the WP8 app ecosystem and then W8.1 app ecosystem. Say what you will about UWP and I'd LOVE to be proved wrong but this is a chicken and egg problem (no apps, so no users, no users so no apps) and I don't see a bright future for UWP. 3. This goes back to my 1) to certain extent. In today and probably tomorrow world, people would increasingly carry just the one phone for both work and play. If you introduce a very business focused phone with no emphasis on the play part, it's not going to fly (think Blackberry). In other words, if you say that my Continuum-ready public spaces are not a precondition for the success of MSFT Continuum strategy, then I should say wait and see. Let me say this though, I buy my Surface because it gives me the best of both worlds - work and fun -. I don't care for tablet which only purpose is to serve webs, watch videos. I don't think enough people would care for a very business oriented phone such that it would become the turning point for the MSFT mobile strategy either. 4. My point here is cannibalization is the only conceivable outcome if Continuum were to be a success. In other words, in my reading of the situation - if Continuum becomes this must have functionality for the mass, you don't need anything else but your phone which can do everything. Of course, this is a utopia because from what I see it won't be able to power full Windows experience any way. I have not read the book, although it sounds very interesting. I understand the concept of one step backward to leap 3 steps forward. But my point here is "Is Continuum is THAT one step back MSFT needs to go forward?" I very much doubt it.
  • A touch down station just means shared open desks where an employee can work when he or she is in that area. To use Continuum, each would be equipped with mouse, keyboard, screen, and dock. This is a much more economic option for a business than buying phones and enterprise-grade laptops for their team members. In that way, for businesses, Continuum is revolutionary. I'm not suggesting that "this time it's different" for app development based on perception or hope, but on actual numbers and big names that are making UWP apps. They're not making them for the phone, which has negligible market share, but for Windows 10 which already has hundreds of millions of users and is growing by several million each month. But they also run on the phone. Microsoft's strategy is working. I believe (just my own interpretation from the outside of what I see MS doing) that Microsoft shares your belief that one device must be appealing for both business/work and consumer/play. With that in mind, Microsoft needs to define a strategy to deliver that. That strategy must take into account the current state of the world. They probably did some form of a SWOT analysis (Strengths Weaknesses Opportunities and Threats) to decide what strengths can they leverage while navigating around their own weaknesses and external threats to capitalize on the opportunity. That analysis would lead to the conclusion that they start with the enterprise and tie-ins to the desktop, their two positions of strength in a mobile world they already lost to Android and iPhone. Continuum is the piece that lets them sell to enterprise and UWP incents developers to make apps for Windows Phone as a byproduct of making apps for the desktop. Perfect plan. Of course, there's a lot more to it than this, like the development bridges, getting OEM partners, like HP, who are also strong with both enterprise and consumer, Cortana notebook across mobile and desktop, etc. So, maybe Nadella is exaggerating a little to say that Continuum is the defining feature, in that it is really only addressing one piece of this. But, think about his statement in context -- who is likely to be interested in what Nadella says? Not consumers, most of whom have never heard of him. No, it's enterprise customers. That's who is eager to know what Microsoft is planning. So he's really just playing his CEO-as-part-of-the-sales-&-marketing-team role, pushing the feature that is the most truly differentiating. That's good business and, with respect that target market, probably a true statement (what other new feature is more defining? maybe the unified Win10 core, but that's not really a "feature").
  • Microsoft is in a different position than Apple.  Apple is "you have nothing to lose" as they are not really a big presense in teh enterprise.  Any gains they make there is a net positive.  Microsoft has "only things to lose" as they are the dominant player in that market.  It's similar to how Blackberry was in the smartphone market. Microsoft needs Windows Phone to be a hit in the consumer market.  They already own the enterprise with Windows Desktops and I don't think they will be able to do much to interupt the iPad in the tablet market - as most disrupton there is coming form Android, not Surface Tablets. I think they should have focused more on consumer-facing features instead of more enterprise stuff.  All that does is further alienate the consumer market.  They're like Blackberry 2.0 with this stuff.
  • I would agree with the perspective that Microsoft has opportunity in the consumer space in mobile, but that doesn't necessarily mean the way to get there is to just add consumer-facing features. Often, the best way for an existing strong brand to penetrate an existing highly competitive sector where the strong brand newcomer is weak or nonexistent is by building on existing market strengths in a way that allows entry to that new market. For Microsoft, that means finding a way to leverage either their strengths with XBox or Enterprise or both. I think Continuum is a logical play to begin this on the Enterprise side. I'm surprised they're not also doing more with the XBox brand, but maybe they just haven't announced it yet or feel it's soft due to its lower market share position relative to PS4.
  • I'm a huge MS fan but I have to agree. For most, Continiuum will mean nothing, a corporate niche product. We have been so horribly let down time and again, primarily because of gross mis management, but when is enough enough? I would love nothing more than to see WP succeed, but I beleive she is doomed. Paint it anyway you want, but the reason MS products are on the other platforms is an admission of failure, it's "Plan B" in action today. A niche market for a few more years, if it isnt flying in 3-4 years MS will finally put it out of it's misery and shoot it. Flying or dead by 2020. Sadly, I beleive dead, its just too little too late. Very happy to be proven wrong however.
  • Satya Nutella
  • Nutella because he is brown? That's racist.
  • Basically Android (supposed name of Android N) in his name.
  • actually just because of his last name, I guess
  • Why? This guy seems to be damned if he does, and damned if he don't. He *isnt* there to satisfy our requests. He is there to earn the shareholders returns on their investment. Why keep piling money into mobile when there isn't a great deal of wow factors to make any inroads into the other players share. Maybe age has taught me patience....maybe being in business for myself, I can see the point of what he is saying
  • I think you guy sare taking this too seriously. It's just a joke because the name sounds like Nutella
  • I'm a nutella and I find that offensive!
  • I have Nutella and I find it delicious!
  • All you guys are nuts
  • We dont want. Continuum and all we want a 5.5- 6 inch surface tablet or a phone with sim card slot &detachable keyboard with pc os running and mobile ui
  • Please don't use 'we' when you mean 'I'.
  • Eeeeeexactly .!!!!
  • This
  • Well said.  I think Continuum looks great.  Especially with the RemoteApps demos etc.
  • Maybe he's schizophrenic and is referring only to his fractured psyche lol =P Posted from Windows Central for Windows 10 on my Lumia 950! Step off, haters! U-U
  • That sounds like an awful experience. You'd be better off buying a tablet if you want that experience. Posted from Windows Central for Windows 10
  • Who is the "We" you speak of?  I want Continuum.  Moreover, I want a 4.0 or 4.5 size flagship smartphone with all the bells and whistles!
  • I would like actual bells and whistles on my phone.
  • Dowoload a app ;-) and if there issn't one, yet? Make one! I would sure buy one ^^!
  • Bruh you should make your own ****, however you want it.. That'd be dope.
  • It seems to me that there won't be a real x86 surface phone for a while, simply because the intel processors aren't that good yet. What we're probably going to get is a way to remotely run x86 applications in the cloud, wither via remotely accessing your PC, or by accessing cloud processing. I think it's a pretty good solution, tbh, because it won't require yet another massive change in the OS where all the old phones become obsolete (seriously, how mad would people get if they announced a new surface phone which made the entire Lumia line obsolete?).
  • That is exactly what is going to happen. There is a reason they are not focusing on mobile right now. They are going for something new and will wait until it is finished. Posted via the Windows Central App for Android
  • thats the point of new tech, to make the old tech obsolete
  • Even if they change the OS, it would still follow 'One Windows' and thereby the same apps.
  • Ppl are looking forward to the Surface phone alright, but it's going to cost so much. Unless if I want a phone for business, I wouldn't buy it.
  • You are almost beating the records of rodneye and djcbs (the nokia boy, can't remember the name), keep the downvotes going and you'll be the new MVP!
  • No I don't
  • For sure Apple & Google with pivot if they see the market pviot. MS may have the best product & platform for this but the company with the best marketing will win as is always the case.  MS better ramp up the marketing machine back to Win 95 days and beat the Apple marketing machine and execute, execute & execute some more.
  • "MS better ramp up the marketing machine back to Win 95 days and beat the Apple marketing machine."
    True, but I think they will do that when all of this is in place. UWP apps for Xbox are still coming later this summer, HoloLens is just hitting developer hands, etc. I'd say we're still about 8 months out before we really see all of this pull together. Once it is in place, however, that is some massive machinery for consumers and developers. It may take years to get there, but when it does it's kind of a crazy OneCore juggernaut.
  • Their UK surface book ad is just plain boring.
  • I agree,  They just have to some how break the Apple distortion field. the only way I see them doing it is taking a page from Samsung & spend a ton on marketing.  They can or will have the best platform, apps, hardware, etc to pull it off but perception is reality unfortunatly.  Otherwise the same thing will happen with the Surface.  Great product out for years before IpadPro, better in every way but as soon as Apple releases a product in he category MS created is only legit now & they sell more than the better Surface products. I don't know, I'm just leary of the Apple marketing machine which includes half the tech journalists & websites today.
  • Microsoft could also partner with Samsung in marketing Continuum. Rival of your rival can be a partner. I know a lot of things should fall in place for this to happen (e.g. Samsung agreeing :)), but it would be a partnership that will definitely give Apple a run for its money. Posted from Windows Central app, Built for Windows 10.
  • Microsoft partnering with Samsung to give tasteful marketing for their PC products sounds really interesting. Samsung is in rival with Apple completely (or mostly), while Microsoft and Samsung only rivals because of Surface but still kind of partner since they both need to sell PC. Microsoft needs Samsung to sell more PC hardware while Samsung needs Microsoft to sell their PC hardware with Windows platform (except the phone which Samsung is too comfortable with Android). I think Microsoft really needs to complete the box of this W10M and making Continuum not another Windows RT without Snap and collaborate with Samsung to sell W10M devices, Continuum hardware/accessories with one flagship aiming for productivity and other pro-consumer targets. Then take advantage of their now powerful marketing machined used for Galaxy devices, which seems now able to combat Apple's marketing machine. This is in an effort to sell more PC which have mutual benefits between Samsung ang Microsoft. Though this time Microsoft is really has to make more effort and come to Samsung, since Samsung is already comfortable enough with Android already.
  • They already did with Surface, although it took them 3 tries (those eeerie dancing shcool girls still bring shivers to my spine)
  • While I find the strategy interesting and for the first time it may win some mobile users I still think the one year till engines start is way too long. They should finalize the experience for october with software and announce new hardware and go all out in december.
  • Too bad they won't have it all together for the Xmas 2016 season.
     
  • and hopefully, finally, they'll actually have good marketing this time. MS better have convincing commercials and stuff! Normal people must know about this awesomeness when it's ready.
  • When all of it is in place?!?  If only 5 people are using windows phone by then, Who cares?!?  By then apple will come out with thier version (iCross) and will be declared INNOVATORS.
  • How do you market continuum and UWP? I could spend an hour explaining this to my mom and get nowhere. Most people don't even know that Windows has an app store just like their iPhone. People just get upset that Netflix stops working in 10 due to lack of plugin support for edge and don't even consider the Netflix app. Microsoft wants to shift the paradigm, but people generally don't want change.
  • Hey and because of all the features develpors get now their one app can become more and more Universal :3 that's a good thing. 
  • Question is can continuum be THE only pitch point, people use their devices for more than just work so, when they're not working what's the appeal?
  • It's a good point and one I would think Microsoft would try to sell us with their 'Surface phone'. It can't be just continuum, although UWP apps could be one angle. Gaming and Xbox integration is another. I think the 'smart pen' is going to be one of the big new technological pushes for phone.
  • I agree with Daniel. I believe that that pen is going to be how MS positions the Surface Phone as a digital notepad. In a piece I wrote not long ago I shared how Panos still uses his (canceled) Surface Mini with the pen to write down ideas. He loves it. Refers to it as a Moleskin. And we know he is very dedictated to an idea. Look how he pushed with Surface through two iterations that received a lot of negative press and criticism. Ho took what worked and refined it until we got the Surface 3. I think the same will be true of the Surface Phone (Windows on phone). He will take the good of the Surface Mini and build it into the phone. And the Surface Phone will, likely, be positioned as a "notepad" in the Surface line, whereas the Surface Book is called a digital Clipboard and the Surface is the tablet. If the pen accompanying apps and OS allow for a very natural writing experience I can see that being a selling point across the board. :-)
  • That would be awesome! I hope to see that come about. But I do think we need continuum to distinguish it from, say, the Galaxy Note.
  • Hope to see such a phone hardware advancement. But seriously on the software side, the os needs a lot of work to do to deserve a phone as powerful as pc.
  • Yeah, surface is amazing.
  • and that's been done by others already. Posted via the Windows Central App for Android
  • I'd appreciate a full blown and well accepted in-car integration. Not only for high end manufacturers but for the masses.
    Perhaps collaborating with the Here consortium could support that?
  • Install a DC to AC converter, 7+" Touch Screen Monitor and the MS Continuum Dock into your car, done...
  • MirrorLink, this is what just Microsoft needs as it's already quite a standard, though is being threatened with Android Auto and Apple CarPlay. This is where Microsoft can save the standard by seriously having Car UX in W10M when used with MirrorLink. We don't need Continuum for car here really or ever, or at least not this time (maybe when self-driving car where you don't need to actually drive the car). We just need a proper and great car UX using MirrorLink technology which is a standard for quite some time already.
  • +1 on the dash having big banks supporting UWP once again wouldn't hurt either.
  • Would a 'Surface phone' be necessarily need to be manufactured by Microsoft? Wouldn't you see great potential in Samsung manufacturing a Continuum-driven W10M flagship phone? It doesn't even need to be called Surface. It could very well be the next Galaxy Note. Posted from Windows Central app, Built for Windows 10.
  • I think Galaxy is just for Android. Their Windows-based things are in the Ativ line Posted from Windows Central for Windows 10 Mobile
  • Please don't mention Ativ around these parts. They have a, "Bad Things" image in WP users minds because Samsung doesn't  support or upgrade them at all. If Samsung make another windows phone, I think they should introduce a new line if they want to change the image. I needs to be phased out like Microsoft in doing with Lumia.
  • That's nonsense. The ATIV S was the first of all Windows Phones that got the 8.1 update. Even now Samsung is still supporting the device and releasing new firmware. The 15.3.2. firmware was just released a couple of months ago as a Windows 10 Mobile preparing update. Unfortunately Microsoft decided not to support the Samsung devices any longer.
  • Although, a Galaxy Note running Windows 10 Mobile would be awesome and would be a great vehicle for W10M. Galaxy TabPro already runs Windows 10. Because Galaxy is an established brand, Samsung may not take chances with a new line. Posted from Windows Central app, Built for Windows 10.
  • That would look so nice
  • Yeah, Samsung seems using Galaxy now for their mobile products in general, which even includes Windows 10. So they can use Galaxy line for Windows under the Pro series. Non-Pro Galaxy will stay on Android. So Microsoft and Samsung can mutually benefit with Windows platform for productivity-focused and pro-consumer devces. So Microsoft just needs to come to Samsung and collaborate to make a Galaxy Note and S version of W10M, though Microsoft has to prove itself it can commit to mobile efforts which is still being debated today.
  • Galaxy TabPro is Windows 10, so there's no line drawn in the sand :) Posted from Windows Central app, Built for Windows 10.
  • They dropped Ativ for Window based devices.  They do use Galaxy now but tag "Pro" onto devices for Windows.  For example the Galax TabPro S ( https://www.windowscentral.com/e?link=https2F2Flink... )  I suspect if they bring out another Windows phone they would use Galaxy there now as well.
  • Well HP already did that and I'm pretty sure by next year Samsung will follow, however Microsoft needs 1st party hardware, they just don't need to sell well. 1st party hardware is necessary to show OEMs how it's done, push the boundaries and also push the OS as sometimes the OS is driven by the hardware and not the other way around.
  • Yeah the new ink controls and integration seems like it's at the top of the priority list. Continuum plus Pen plus the finished and polished Facebook apps will be a decent push. I actually see Xamarin as the real saviour of Mobile though, now that it is free it makes undeniable sense for any company to use it, and with that more and more apps will trickle over to desktop and most of those will trickle over to phone as well. I'm looking forward to the future of Windows, but I'm already enjoying the ride.
  • I agree with everthing you're saying, but wouldn't the UWP apps being more powerful like the bot app so to speak the were demoed be another key point for windows 10 over Android or iOS...."The apps that can do more" Slogan???
  • Nadella also specifically calls out emerging markets, such as India, as a target for Continuum.  But in Western Europe and the U.S., where having a device for seperate use cases and functionality is usually the norm, what's the appeal or pitch there?  
  • I guess the question is: Will it always be like that? Like imagine what computing is like in 5 or 10 years. Is it still separate devices or just smart screens, projection, modularity? People already say the home PC is dead, right? Seems like an ideal replacement in 2-3 years would be a phone that can let you do email/writing/web on a larger screen without the old hardware. I can't see it so piecemeal especially as mobile becomes more powerful, but maybe I'm not thinking right.
  • That's the future. The "laptops" in some years are just a screen/keyboard/speakers/hard drive for 100$ and a socket to insert the phone. The same applies for tablets and tvs, with sockets or ports to be porwered by the phones. Or with more powerfull phones maybe all these devices can be powered by a single phone on the same wifi network.      
  • Maybe continuum powerd phone would not be a mainstream 'main' pc for most of us on the westren hemisphere, but it could be very usefull on vacantions or traveling in general. The PC that's always with you and as most people have bleutooth mice and keyboards in house and a tv that suppports mirracast you could also use it while visiting distand relative's etc. And for some it actually might be enough to replace their desktop pc, with their phone. ​There are lots of thinks we didn't knew we needed (or wanted) untill we had one. Almost 10 years ago the 'modern smartphone' was one of those things nobody needed, some wanted one though and today every one has one and can't live without one anymore!    
  • Plug in your phone to your TV and watch Netflix? I know smart tvs exists but if you're  in a developing country, I don't think one can afford a smart TV and a premium phone. 
  • How about plug your phone into your car? Continuum could world there too if car makers allow dumb screens.
  • I really thought about that when they announced Continuum.. I may actually do it once I graduate and have enough time. I have an old car just sitting in my garage, ane radio is busted anyways. ;)
  • That's really sounds alike the MirroLink technology already which is still unfortunately Microsoft left hanging. They used to announced they will make Car UX solution before and unfortuantely they seem forgotten about it while CarPlay and Android Auto is threatening the standard MirrorLink. They can use word "Continuum for Car" here but it won't be necessary a Continuum used for productivity, we don't really need that for car.
  • A Actually with a Lumia 640 for $29 and a MS Display Adapter, my Windows Phone is already my TV replacement – works like a charm and streams live TV and other media more smoothly and with better resolution to my TV than my Surface Pro 2 can (go figure that!).  
  • Well if I can buy a phone that can also be my laptop (a dock laptop with a screen and a battery for 200$ for example) then I don't have to buy an expensive laptop anymore, I can just buy a phone that also becomes a laptop with incredible battery life. On top of that, Microsoft Azure and Office365 power all the applications I need, the app performance is managed in the Microsoft datacenters, not on my phone, so I don't have to do trade-offs on performance either.... Crackdown 3 is a good example of how that can also be applied to games. I think this plan is genius but it will all come down to execution.
  • Nice write-up, and do I 'get' the big picture strategy.  The CEO of a company as large as Microsoft is focused on the big picture, as he should be, and as shareholders expect him to be. My point of contention is, good luck on trying to sell consumers on that vision, i.e., "Please buy our current device running Windows 10 Mobile.  It's gonna be great in the next five to ten years!"
  • "My point of contention is..."
    But they know that. There are no ads or a push in the consumer space for Windows 10 Mobile right now. It's all soft launches. This is the whole retrenchment thing and its why they are cutting back so much, Right now, what is there is mostly for the fans and frankly it's smart. If Microsoft was doing otherwise we'd all think they were out of touch and delusional. Mark my words: you won't' see Microsoft push mobile until next year when all of this comes together and they can 'wow' people.
  • Gotcha. I don't know, I guess I'm just highly sceptical.   With Microsoft's bankroll, they can afford to stuff money down a black hole forever (though shareholders would be livid).   But I'm doubtful how successfully Microsoft can pull off, essentially: 'Hey, forget all those previous attempts at mobile that we weren't successful at.  THIS time is the one, buy our stuff now.'      Most industry journalists and former users may cast quite the jaundiced eye, unless we're talking Star Wars-type holograms shooting out of your phone or something.
  • Think rebranding. Lumia is dead.
  • Plz don't say it's dead
  • Exactly! MS keep a low profile but keep fans on board with new hardware combined with some upcoming exciting new features thrown in for good measure.
    Meanwhile consumers forget about MS's past shortcomings in mobile and any negative stigma attached to WP/mobile.
    MS quietly develop their ideas and lay their trap (retrenchment);
    • Increased no. of apps available thanks to UWP, Xarmin, Project Islandwood and Centennial, Bash running on W10 and increased developers aboard the MS ship - now MS has apps to add to their arsenal.
    • One OS across all your devices (mobile, PC, tablet, two in one, Xbox, Hololens). One store for all your devices with apps that wotk more or less in the same way on each device thanks to Universal apps. Universal dismiss and pick up where you left off. All this makes for a consistent and familiar user experience and raises the argument 'why not make all your devices MS?'
    • Next up we have Continuum - Your phone turns into full blown PC/ carry your PC around in your pocket. Sounds exciting doesn't it Mr Average Joe consumer?
    • Now introduce a Sleek, stylish and monstrously specced surface phone into the equation which carries the positive stigma from the popular surface 2 in 1. Things are starting to take shape.
    • NOW everything is in place and NOW is the time to start up the marketing machine and push these ideas to every man, woman, child and living being in existance.
    Will it all come together? Only time will tell. MS ftw!
  • Yeah, I see what they're doing, but they're taking a HUGE gamble. They're placing most of their eggs in one basket with Windows 10, universal apps and continuum. So far the public from my perception are not very excited or enthused about any of the things that hardcore Windows 10 and Windows Phone fans are--who represent the majority of us on this board. Yes, there are millions over millions of Windows 10 users, but many of them are users, not by choice or because of lack of choices in upgrading, Windows 10 is not necessarily, a liked or loved operating system to start. So, I hope Satya isn't too attached or engrossed in his own mind and vision--detached from the reality of the needs and sentiments of the consumers and non-techies. I believe in taking risk, but there's a time you have to reassess and come true to the fact that certain things just are not going the right way. In my opinion the whole app on a PC things versus the browser is not jiving with the average consumer. It's not what they want. So why keep pushing it? I was one of the first people to say that I liked Satya and had confidence in his vision in the very beginning, but all of these false starts and wait and see next year launches, have me very doubtful about Microsoft's future offerings in mobile/Windows 10.
  • "Yeah, I see what they're doing, but they're taking a HUGE gamble. They're placing most of their eggs in one basket with Windows 10, universal apps and continuum."
    100% agree, which is why I laugh when people say 'mobile is dead' for them. Everything is going into this OneCore vision. There's an old saying that Microsoft moves slow, but when they pivot, watch out. Well, they're pivoting.
  • The thing is Microsoft is NOT trying to sell that vision to mobile consumers right now. Yes, they have the phones, but they're not heavily promoted because they're not where they need to be. I think Microsoft doesn't carethat much if not many people buy the current generation of phones, other than for the Insider feedback, etc.
  • Somebody should probably tell H-P that; aren't they launching a big deal Windows phone later this year? (Though given their lack of consumer recognition in making these types of devices, I'm doubtful the consumer reaction will be that enthusiastic.)
  • The Elite X3 is for the enterprise. Even though it might be available for consumers (I have doubts about its availability outside US), its still primarily meant for the enterprise.
  • Elite x3 is 100% not for consumers (although power users can certainly buy it). It's a complete enterprise play and you will not see any commercial push or the phone on sale at Best Buy.
  • Dan, what's your honest opinion of the HP Elite X3? I like it even though I think they could have added a little more wow factor design wise. If a surface phone doesn't appear, this will be my next phone for both work/personal as long as I can get apps for the store.
  • I think it's an amazing phone that will satisfy power users. I worry about the camera when compared to Lumia, but that's about it.
  • that HP phone is for enterprise.
  • Satya to the rescue. If only all Microsoft employee could handle the press like him. But I do think they should be pressing harder whilst they have market advantaged.
  • It's what makes him great because he believes in what he's doing. It's his vision. There's no scripted answers, he just gives his view.
  • I agree totally
  • Which I also do like about him is that he keeps pushing the vision and not mocking competitors just because for some reason. Well a CEO needs to be really careful on what they talk to the public anyways, Microsoft community at the moment like here and other places already still on low morale because of some decisions we all betting on.
  • I love continuum and use it all the time. It has a lot of potential. Of course right now as the first revision of that vision unfolds it isn't a complete replacement for everything. There are still apps I need that don't exist in my phone and I need to remote desktop. And because I'm already connected remotely into my computer I typically don't even use any apps in continuum. I don't always remote though, and for those times it's great. I think the biggest bottleneck is edge at this point. Windows is really about choice and it always has been. I think that having the choice of chrome, opera or anything would be great. And of course MS should build in a way browser companies can use their own rendering engines, otherwise they have no reason to make these apps if they are using edge rendering. True 'PC experience gives people choice. Evolution of an operating system shouldn't shut out the competition. So I hope MS does work with Google or any other browser providers to get UWP versions onto the system. Don't force edge, let people choose based off which browser is better. And that's up to MS to make their browser better.
  • Windows Mobile will be so great in 2021 ! Just wait a little bit folks . Is coming soon , five years is not that much , just wait .
  • Your sarcasm misses the point of having a real discussion of where computing is heading. You are thinking like a consumer with cash in their hand, which is fine. It's also why you're not in a position to try to create technology for the next generation ;) Nadella is a CEO of a company in a hyper-competitive environment. He needs to push his company down the road and not necessarily fight the battle today. If you think Apple is not having the same meetings and discussion about computing, wearables etc. you're out of your mind. Which year, by the way, will be the year of the Mac for consumers? The difference here is Microsoft is being open about their vision. Apple and Google are cagey (Will they or won't they unify their respective mobile OS with desktop?)
  • I get it, I really do. But isn't it a Microsoft strategy to encourage OEMs to take up the *current* version of Windows mobile?  What's that incentive?  Those guys live and die on margins of pennies on a Dollar.   Will many carriers and their respective stores even agree to ever carry a Windows phone device again?
  • I think a few companies see opportunity. It's not like W10M is not capable now of being a daily device for users regardless of the app situation. I use it daily and I know quite a few who do too. But yeah, you won't see HTC or Samsung on board for awhile either. HP's play is strictly enterprise.
  • Yeah, I guess we'll see. I have to say, even if I completely disagree with some of these opinions, and Microsoft's strategy, at least they're making following technology, as a non-Engineer enthusiast, kinda fun. I've moved over to iOS, largely, but my old Lumia 1020 still works as a back up mp3 player, back up pocket cam, and stop watch for weight training workouts.
  • I totally.....sort of get.....well....whatever what MS is doing.  But to just stop at least 1/2 of their users in the tracks with w10m,  and publically state that phone is not a priority.  What are they thinking?  To flat out blacklist older phones that can run w10m fine,  just because a few people complained.  Mine runs fine on 10.  and should be updated through the insider program at least.  To be shut out of 10 now,  thats a massive blunder on MS's part since I have a new android phone ordered now.  I am sick of the coming soon, the promises,  the dreams,  only to have everything that was exciting with w10m be shitcanned.  i am guaranteeeing that islandwood is done for,  therefore a push to more mainstream becuase the app gap is there and real.  There is no debating that.  Everything you want is available on IOS and Google.  And what is available for windows phone is half baked just to say we did that.   There are no wearables besides the band (which is sorta ok),  and thats something else thats way way behind.  Everything with windows phone is just BEHIND.  has been since 7.  Like I said,  I am jumping off the sinking ship now....I was a massive supporter until about 2 wks ago when the announcement that my phone was not being updated,  via offical or insider.   Just stopped.  No updates.  I am for sure not tossing any money to MS for a phone when in 3 months the entire thing is going to canned again and rebooted etc.  nah...WP is done. 
  • Nobody's asking you to wait
  • Nice write-up Daniel.  It's what Jason Ward has been saying all along. 
  • Agreed. Just a shame that some can't see the wood for the trees. Why are people so impatient these days. Anyway, two good stories, explaining in plain English what to expect, and maybe now the dissenters can jump ship and put up with the same thing release after release.....
  • Well, because asking Joe Consumer to 'just wait' for about a decade......isn't so realistic? I get that there's a big picture strategy, but that doesn't help in selling devices that are currently on the shelf in carrier stores for instance.
  • "Well, because asking Joe Consumer to 'just wait' for about a decade......isn't so realistic?"
    Literally no one is saying that. It's a complete straw man. Microsoft's current position is buy whatever phone you want or need now because hey, lots of Microsoft services there too. Nadella is not telling anyone to wait. He is saying what he thinks the future of mobile computing will be and how Microsoft will be there to meet the demand.
  • But MS competitors will be there, also.  And they're 3-5 years ahead of MS in phone development.  And, for Apple at least, they only have to support their own devices.  I was reading recently about how the MS compiler team had to stop working on the Windows Mobile / Phone toolchain in order to focus on compiling Win on ARM for RT.  This took something like 3 years.  This is the type of disadvantage MS has.  Until they can rapidly speed up their pipeline and give us more than just start screen reworks and promises, I just can't see MS catching up.   
  • I don't think that phone development is what will give rivals an edge in meeting the demand of what personal (mobile) computing will look like 3-5 years from now as Nadella sees it. Microsoft's position is more of a positioning of an entire platform that supports a host of devices. Microsoft is literally ahead of the competition in this area and as this article out, Microsoft is placing all of its ducks in a row to exist within/on that platform. Microsoft's proposition is so vast that even for iPhone and Android users, most of whom own a PC, Microsoft's ecosystem will incorporate and competing devices as well with such things as notifications from an Android phone on a Windows 10 PC. At any rate no one yet has introduced anything on the scale of the UWP, Microsoft is ahead here.
  • impateint?  you got to be kidding.  I had 3 windows phones of three different generations and three times it was this is IT we are doing it this time.  guess what...I think I have been toooooooo patient.    NOt to mention winRT....another shitcanned system.  MS the god of shitcanning their "visions".
  • I think Daniel and I think very much alike when it comes to this topic. We both have a passion for technology and writing about MS as I'm sure is evident. So our perception of the topic takes the long view. I think what we see is an accurate representation of what MS is doing so I think its hard to tell any other story. :-)
  • Jason, after reading your articles I've come to appreciate what you believe the long term vision of Microsoft will be.  I can honestly say I'm not a fan of all the moves MS has made but I'm just not interested in anything the competition has to offer.  I owned a Nokia 6610 for nearly 8 years until I moved to the HTC HD2.  So I'm patient.  I'm in no rush.  Thanks to you and Daniel for sharing your perspective!
  • I, for one, *not* we Daniel, think the subtle lack of 'mobile' mentions is the start of fresh thinking. I am of the opinion that one of the only ways forward is to stick with the Windows 10 umbrella, to cover pretty much everything. Continuum could be amazing if Microsoft could tap into those parts of the world where PC / Xbox ownership is prohibitively expensive, or a smaller form of PC is called for. I use continuum a lot when meeting clients, and they always show an interest.
  • Continuum?  You've got to be kidding me. Other than this site, nobody is even talking about this, let alone sees it as "the future of mobile".  
  • Actually, go read all the review of the Lumia 950 and the Continuum feature. Almost everyone agrees that it has a lot of potential, but it is not ready yet for the mainstream. That is something that Microsoft agrees with too, by the way. The difference is Microsoft are thinking a few year out and how the ability will evolve and improve. Many in tech know about Continuum and see its role. It's not "talked" about as much primarily because it's only out there in early form. It's like how no one in mainstream talked about smartphones seriously either pre-2007. Or how wearable are still early-adopter/niche even in 2016. In fact, I'd say your point is completely moot when talking long term changes in technology. Holographic computing won't be for the masses until years down the road, yet we cannot deny that it is coming and it will change things.
  • I get it. But you gotta take "Continuum" in many different ideas, it's going to grow with advancement/inventions in tech. It's not going to be something what you see today, it will be totally different in the future. It takes a lot of deep thinking to visualize about cotinuum. For example, Assume you can your phone as extension of a IoT device that's is monitoring your mailbox or a car in the public parking, etc.
  • "And so three years from now, I hope that people will look and say, "Oh wow, that's right, this is a phone that can also be a PC."" Only if Windows Mobile is still alive three years from now.
  • "Only if Windows Mobile is still alive three years from now."
    2012 called and they want their claim back. Mobile cannot disappear. It is like saying "I hope Windows 10 is still alive three years from now". There is no "mobile" it's just Windows, the very point Nadella is trying to make.
  • I think it's very easy for google to catch up to continuum. If google enabled continuum for android, developers will never write for windows.
  • The core of continuum is UWP! What is the meaning that Google version UWP just for mobile and tablet?
  • Android already primarily uses Java for its apps and Java is inherently mostly multi-platform.  It's MS that has to jump through hoops to  generate cross-architecture compilers, something they've traditionally not been very successful at.
  • Not really that developers 'never' write for Windows, but it will certainly steal interest. Android as far as I've read about, soon they will support windowed apps which is already possible on some custom Android desktop replacements out there such as Remix OS, and so far it's quite positive, thanks to the already large app ecosystem and active developers Android platform have. UWP across devices more importantly PC is still quite strong and special suit Windows have, but it still needs other things to strongly support it and certainly needs some acceleration to reach what W10M Continuum should be, a desktop-like environment. It's quite a shame though that it seems Android gonna have official windowed apps from the "ground-up" sooner than W10M Continuum, which is something the only biggest special about W10M at the moment.
  • Nobody cares about continuum. It's a niche feature now that will be completely irrelevant and unnecessary in 2 yrs.
  • "It's a niche feature now that will be completely irrelevant and unnecessary in 2 yrs."
    You've made the claim and prediction now back it up with an argument. Where do you see mobile computing going that Microsoft is shooting off course from?
  • Continuum is a gimmick for business travellers with offices in various cities....thats it.  If you have continuum,  you still need a monitor etc to use it at home,  you still need some sort of tablet to view it like a tablet,  you still need a laptop dock to use it like a laptop....Why SLOW everything down by not having all these proper devices instead of a shell.  There is no benifit from running it all from your phone throuh a dock.  It is actually counter productive.  Sinking Ship!   IF....and i mean IF, MS is putting all their eggs in the basket of continuum,  then,  they are more idotic than I thought. 
  • "Nobody" is the new "we".  I'm "nobody" then.  I ordered that NexDock because of Continuum.  
  • So far, that nobody seems everybody cares about Continuum, though yes not all do care but this certainly an exciting things Windows platform tyring to offer. The problem for now is the shortcomings of W10M Continuum where it's essentially Windows RT without Snap. This Continuum must have a desktop-like environment but not necessarily to have full Explorer shell ported nor being x86 hardware nor needing full Windows 10 on a phone. It just needs the current W10M Continuum environment to drastically step up to be desktop-like environment with full stackable and draggable windows with all Snap features we now using (and upcoming) and most importantly, a full drag-and-drop between any supported apps. I'm not even asking for Multi-Desktop Task View like we have on desktop since that's already a realm or power multi-taskers desktop users. W10M Continuum just needs to be a desktop environment as it should be to leverage the PC-like productivity from your pocket, yet still lightweight and flexible to use.
  • One problem with this good strategy is the multiple cpu's. If everything was Intel based it would help greatly, especially if they supported similar gpu. But as we all know, mobile, Xbox, and pc not only have different cpu's, they have different gpu's, different screens, and different ram. Usually things optimized for specific hardware will shine over development over the lowest common denominator. I think it's a great strategy but I'd hate to be a programmer these days. Maybe an Intel based phone and Xbox is the future.
  • ' Maybe an Intel based phone and Xbox is the future."
    I think we all know by now that the question of an 'Intel phone' for Windows is just a matter of 'when' and not 'if'. The hardware needs to catch up with this vision, there is no doubt, but it will and that much is certain. When it is ready Microsoft will be there with an OS ready to work with it and that's rather exciting.
  • Do you think the intel phone is the next flagship (early 2017) or the one after??
  • No idea I just know not in 2016.
  • But this is crazy thinking, Daniel!  By the time Intel puts out its first phone chipset, other mfgs will be nearly a dozen years into their designs.  This is the same situation that prevents other manufacturers from competing against Intel's desktop platform.  Intel has been in the mobile space for years and has lost billions on it.  Even the Samsung processors that Apple sources really only shined when Apple brought their chip design in-house.  Is MS willing to do the same?  No, instead it seems like MS is largely heading the other direction, ramping down their own internal phone hardware engineering.  Waiting for Intel based phones will be a long wait.
  • "By the time Intel puts out its first phone chipset, other mfgs will be nearly a dozen years into their designs." Yes and no. W10 proves to be very usable even on low power devices, so having the seamless software experience could make up for this shortcoming in benchmarks. Would you pick a super fast Android phone over a slower Intel W10 mobile device, which could project to your home office monitor or a living room TV without wires or which allows you to play your XBOX games at your desk while the rest of the family is watching Netflix? Speed is important, but not a silver bullet to a great customer experience.
  • Actually the CPU architecture might not be important at all for most. Think of linux box, does it matter if it has x86 or arm? Think of android tablet, does it matter if it has x86 or arm? True, there are uses where certain CPU is needed (Win32 apps) or where hard power is required (data processing, some gaming) - but the line is fading fast. For some cases remote servers can be used (at least in corporate environment). If the device in use runs fast enough and has correct interfaces, it does not matter if it is desktop, tablet, phone or computer stick. If x86 is requirement, integrate it in phone dock to do the heavy lifting. linux software can be built for x86, arm, mips, name it. Same kernel, same libraries, same languages, same tools. UWP programming is targeting at the same level (BTW what is the state of .Net on linux?). We should stop separating platforms and start to see them as reflections viewed through different lenses :)
  • The reason Linux runs on x86, ARM, MIPS, etc is because the GCC team produces a compiler that compiles for all of those platforms.  That was work, significant work, done for free.  MS doesn't have that luxury.  If they want code to run on another platform, their compiler team has to make a compiler for it.  This costs money and can take years.  The inability for MS to run on multiple architectures is a real problem, they're basically married to Intel (or compatible) hardware.  This used to be OK, now it's become a problem.
  • Going to use it to set up a little hot desk in my bedroom. Dock, TV, BT keyboard, for those mornings I can't get out from under the duvet. Happens more than you think.
  • how do i run Continuum on my 1020? it has win10m
  • Short answer...you can't due to hardware limitations. Only 950/950xl from MS. Some Oems have it though.
  • Instead they can bring otg support for usb b type and sharing through wifi as many of android users sharing through wifi and im still using bluetooth which is very slow - my opinion
  • Newer phones like the 950 and XL already support OTG.. Also, your sharing stuff is very unique. Here in the US, no one cares about any of that. In India, it is different.
  • Previously you replied someone that......when you mean I ,don't use WE........ Don't you know that.....there are millions of users who use file sharing applications across the world.....this isn't about US and India..
    Its all about OS feature and wp lacks better quality file sharing apps compare to android....you must admit that....instead saying who cares and who don't.
  • We care about sharing in Africa too... Posted from my Lumia 950XL
  • And the rest of the world still does other forms of sharing files. Cloud is great and all and I love using it, but not everybody is on board nor it's always usable in any cases. Heck, why do I even need to upload things on the cloud when I can simply directly share my files to the person I'm already with. Also yeah, for whatever reason Microsoft never ever improve the local sharing in Windows phone/mobile for a very very long time. We can't still do Wi-Fi Direct sharing natively and NFC sharing is very primitive with old and poor UX, where we need to manually turn on Bluetooth before we can use NFC and still we can't share with Android other than simple links, contacts and other smaller stuff. Is anybody in Insiders even care about Wi-Fi and Bluetooth sharing through NFC anymore? My NFC is almost useless when it comes to that while fellow Android users somehow makes it bit sort of a standard. Forget iOS, they refuse to implement it and just want their own exclusivity, what's important here is the cross-platform support when it comes to NFC sharing and we need a easier way to do it. If they announced this even this is relatively such as "small" feature to others, I'm going to jump in excitement that it allows me to easily share stuff without asking people to sign up to OneDrive because Microsoft said so.
  • ... your sharing stuff is very unique. Here in the US, no one cares about any of that. In India, it is different.
    Speak for yourself.  I "care about any of that".  Dismissive much?  India is a different location, but the people's needs there still count.  You don't speak for everyone in the US.  I am a small business owner in the US who requires local sharing, whether by WiFi, Bluetooth, NFC, or USB.  The more alternatives for local sharing there are, the better, for me
  • WiFi Direct is already available, incase you don't know some apps are already using it (eg: Zapya)
  • But NFC sharing isn't and still poorly implemented. It really needs cross-platform support with Android where we can just tap each others phones and whatever on the screen then automatically send that file to the device without a manual effort. This should automatically works between Bluetooth or Wi-Fi without having a user to choose.
  • Bro...use wifi file sharer or easy transfer......zapya, xender and share it not working well... wp to android.
  • You can also try air transfer. Its a UWP works well and you can choose which directory to save the file types
  • We need more integrated and standard solution instead of relying to apps. This supposed to be a system feature baked-in with simpler method way of sharing yet smarter and gives API for 3rd-party apps to take advantage.
  • Well. if it is One Windows, as he claims, why is the mobile version so lagging behind the desktop in simple features and polish? Maybe the UWA/UWP model needs to be hammered on more, because as stand now, there isn't much or anything happening for WM10. Even diehard users like me are starting to switch to Android, because there is no love whatsoever for WM from developers at the moment.
  • "because as stand now, there isn't much or anything happening for WM10."
    How can you say that seriously when Microsoft releases new OS builds for Mobile nearly every two weeks on the dot? You cannot say that what Windows 10 Mobile was six months ago is remotely the same as it is today.
    "because there is no love whatsoever for WM from developers at the moment."
    Did you not watch Build? Everything there they announced was to get devs to build on and for Windows 10 UWP. Also, there are plenty of 'Built for Windows 10' apps and games on the Store already. Technically, W10M didn't even launch until a few weeks ago.
  • "Everything there they announced was to get devs to build on and for Windows 10 UWP.​" Actually, I think this statement requires some further nuance. Very, very much of the talk was simply about creating "modern desktop applications" - with emphasis on the "desktop". Sure, those are distributed as appx packages and can be uploaded to the Store and enjoy many of the benefits of UWP such as clean install and uninstall, centralized updates, sandboxing and many of the new UWP APIs such as those for live tiles, notifications etc. - but they are not intended to run across devices, they are just for desktops in an attempt to make the Store attractive for all the legacy applications out there. Which if course, if succesful, is going to benefit the entire Store in the long term, but I think my point stil stands that much of the talk was not about writing a cross-device application, it was about bringing your exiting legacy application to the Store for better visibility and monetization.
  • Part of the problem is that WP is still based on ARM hardware while W10 is based on Intel.  There will always be a lag between the two as the platform will first be pushed for Intel with ARM builds coming later.  All of this will be solved if/when Intel finally make low-power, high-performance CPUs. Word on the street is that these will arrive late summer, 2016, which fits into the perceived timeline of Surface Phone.  If this is Intel-based that REALLY will be a game-changer.
  • And the clown once again rears his head...
  • Only higher end phones have otg. And not for the midrange phone and also that costs at a rate of laptop. they why i want a virtual machine to run .i can use a laptop instead
  • Wait for hardware to become cheap.
  • It's nice to read positive and intelligent comments from people whom understand the direction Microsoft are taking as opposed to the usual "windows phone" is dead dissenters.
  • That's all well and good for Sataya to make this subtle point after the fact, but it might've been helpful to drive it home, you know, DURING Build itself. Stated differently, I don't see how holding back this perspective served MS well at all. Truth be told, this sounds like dog whistle talk that gives whatever audience what they want to hear without speaking in a single (Universal, perhaps?) voice that everyone can understand.
  • Eh, so the thing is developers get UWP and what Microsoft is doing. The only ones who don't are consumers who watched Build, which is fine, as really none of that was for them.
  • I respect your opinion a great deal, but even for the developer community (of which I am not a part), the total absence of even a casual mention seems to drive home the message that Windows mobile/phone is dead. I think that's an important point because, as it stands, there seems to be far less of a need for standalone apps on PCs and hybrids than for mobile devices. I'd say the vast majority of Windows users (most of whom are enterprise PC users) hardly have any apps from the windows store--besides ones preinstalled on their machines--and probably lack administrative privileges to download such apps. On the consumer market, for example, most people aren't yearning for a standalone Ebay (or Best Buy or Starbucks, or McDonalds, or Kroger) app for their PC. They simply use their web browser to search/access the company's site. So, sure, MS has a grander vision for UWP and the multitude of different applications. Still, I think the broad strokes of the UWP platform gloss over the mobile device component in a big, bad way.
  • You don't need administrative privileges to download anything from the Store.
  • I can't speak for everyone, but at my work (10,000+ employees) you most certainly do.
  • Pretty sure that's set by group policy in your company then.
  • Yeah, you're right. Im sure a lot of other big companies are like mine. They don't let you download whatever you want. I think it would be cool, for business/byod purposes, if MS provided for multiple sign-in options--to segregate between enterprise and personal.
  • It's the group policy, not really because you need to pass through UAC casually, which is fine because that's really needed on certain IT scenarios such as yours and even mine we got group policy where I can't normally run Universal Apps on our work PC's.
  • There was a lot of references to Mobile at //Build/.  I have watched a lot of the seminars at Channel 9 and they do go over mobile in many seeminars. It just wasn't the focus, neither was Windows 10 desktop a real focus. In fact when ever they did mention desktop it usually was in connection with mobile.  Overall it was really the idea of the whole Windows ecosystem as one entity that was the focus. Pushing UWP at every level.   An even bigger push at the event wasn more for services,  like a strong focus on "Intelligence" and "Data" with Azure.  ​Being upset that there wasn't a lot of direct Mobile device info would be like a gamer not seeing any Xbox game announcements at //Build/.  However there was definitely a lot of developer info for both at the conference.
  • I agree; their messaging is kind of a hot mess and all over the place.  I'm not surprised that consumers and even journalists are often confused by them and their strategy.
  • MS needs to move fast. Once Apple and Google figure out Continuum W10M will be dead
  • MS are safe on this one, they own productivity and they're way ahead. Say Apple made their own version, for example. They'd have their own few 'essential' apps like Safari, but when it comes to productivity software, they've publically admitted Office is the way to go when they launched the iPad Pro. Their new feature would primarily use the software of the same competitor they copied - and would need help from them too to get it to run. Not good.
    Then you've also gotta think about how long the path leading to Continuum was; it took years of foundation work, with the idea of a single OS with universal apps. It's the apps, adaptable to big screens, that is the core of Continuum. Apple and Google haven't made any indication of ever starting down that path.
    Then you've gotta think about their target audiences. Ironically, W10M being a niche OS gives it allowance to have niche features like Continuum. How many Apple users would actually use it on their iPhones?
  • Apple is trying hard with IBM
  • Neither Apple nor Google have the technology assets or skills required to do anything like Continuum.  Microsoft is the only one of them that has a modern and complete operating system.  OSX is miniscule in comparison - sitting at a technology level somewhere around XP - while Chrome...  well, Chrome can't really be called an operating system at all, can it?
  • They already have,  and like most,  say 90% of the population of users,  know its not a big deal and silly.  I would rather have a real desktop, laptop tablet that does not NEED to be plugged into my phone in order to work. 
  • I'm sure all 10 people that still believe in Nadella are thrilled.
  • Microsoft made $22B in revenue last quarter. Faith in Nadella is up, not down. Money talks, comments walk.
  • Oh, Dan... I was so proud of you. I almost made it to the bottom of the comments without snark (although I guess this one was begging for it)
  • It's too bad money doesn't buy everything.
  • Actually, shareholders love him. But they also don't take what he says about mobile (or Xbox) seriously.  Most of the large institutional stock holders would love it if  Microsoft ditched phones and sold off Xbox to Samsung or LG, i.e. anything that wasn't core to the Enterprise and productivity vision.
  • That is true too, but seeing as Mobile really doesn't cost them anything (ahem, post Nokia money) and Xbox is perceived as successful, there is very little pressure from the board to change. But sure, none would cry either if he dropped both.
  • I'm really not getting Satya this time, Continuum is half baked, you cannot run x86 apps on Windows Mobile, just as an example I have a Windows 10 7" tablet which is much more productive than a Lumia 950XL since I can connect it to a large monitor, use keyboard mouse but the hint here is that I can run programs that are not available on Windows 10 Mobile (R Studio is an example, I'm learning to code in R and it runs fine on Atom and 1GB of RAM for small data sets, I think is great for learning)
  • I wish my 640xl upgraded now to Windows 10 had continuum.
  • Good article; drives home some important points (like One Windows) that MS have been talking about for a while but we are finally starting to see the impact. One question though: Improved app transitions? I must have missed that part. Does that mean like in-app animations or switching from one app to another? Sent from my Toaster Oven (Lumia Icon)
  • "in-app animations or switching from one app to another?"
    in app. You'll start to see them soon and they add a lot of polish to the OS instead of apps feeling as jarring as they do now.
  • Great, that's definitely necessary. Do you know if it affects existing animations in apps, or if developers have to add them? Sent from my Toaster Oven (Lumia Icon)
  • Pretty sure they need to "add" them, but we're talking a line of code.
  • I'm just wondering how long it will take Apple to copy this and tell the world they invented out.
  • I really do not understand why we have not NFC mobile payment
  • Plastic-free, cotton-free payments are a very tough nut to crack. This is not just about writing an app or building a platform and rolling it out. If you think about the transcation authorizations and how funds flow between the merchant, the acquirers, associations (Visa, MC) and the issuing banks, there is a ton of back office effort going into this - a ton you will never hear of nor see. Then there are major data security, liability adn privacy implications - tech cos all want to get in on the game, but none of them want to deal with the not so fun side of payment processing, such as KYC, and an entire alphabet of regulations the Treasury imposed on the Wall Street. I do agree with you on the core topic though: why haven't we heard much from MSFT on the payments front yet? I actually worked in this field until very recently (albeit tangentially) and my sense tells me that who misses out on this bandwagon will be disadvantaged in the long term, because having a fully fledged payaments integration will be one of key components of "locking" customers in your ecosystem. Not to mention the trillion $$$ credit card annual spending power of the U.S. market alone. That's a heck of a pie, where even a fraction of a percent as a profit woudl make lots of shareholders happy. The payments landscape of today reminds me of Android platform - very fragmented, all playing in tehir sandboxes, vying for customers to snatch teh biggest piece of a very small, but ever growing pie.
  • Mobile is not the focus. Lets see after a couple of years.
  • "First of all, I don't think of Windows for mobile differently than Windows for HoloLens or Windows for Xbox now. We have only one Windows. We don't have multiple Windows. They run across multiple form factors, but it's one developer platform, one store, one toolchain for developers. And you adapt it for different screen sizes and different input and output." This may be true from Nadella, MS employees or Windows app developers point of view, however for a regular consumers is different version of Windows for different devices (at least for now). Just look at the interactions on this site....we identify windows differently; Windows 10 PC, Windows 10 Mobile, Windows 10 Chinease, etc., to relay our communication and specifics for each of these OSs. It is also true there is only one Windows Store. But when you open store, you get variation of different apps, or no apps depending upon your device type, its operating system and its associated hardware.  
  • " Just look at the interactions on this site....we identify windows differently; Windows 10 PC, Windows 10 Mobile, Windows 10 Chinease, etc., to relay our communication and specifics for each of these OSs."
    True, but we're in the early adopter days right now. Not everything is "there" yet. But, I can say, most of the apps we're announcing these days don't require the Mobile-only or PC-only label. Some day, that differentiation will simmer.
  • "the previous strategy of trying to catch up and compete with the iPhone and Android. That plan failed miserably." It only "failed miserably" because Microsoft shot themselves in the feet. By autumn of 2013, Windows Phone was on an impressive climb, going from nearly no market share to near 5% global market share, despite completely alienating WP7 owners and starting from scratch in autumn 2012 with WP8, with a wave of impressive devices hitting like the Lumia 928, 925, 1020, and 1520 that were starting to get some attention. They were at a tipping point where growth was about to increase exponentially had they started pouring real money into WP advertisements, ditching the carrier exclusivity that had hindered adoption until then, and released regular, annual updates to those four phones along with their low- and mid-range versions. Then, for whatever reason, they fumbled the handoff from Nokia, went years without a flagship, and, when they finally launched them, they were DOA thanks to 1. no advertising, 2. carrier exclusivity, 3. an unfinished OS. Market share plummeted to the 1% range as a result, erasing all of the years and dollars worth of efforts they had spent climbing up to the tipping point that was 5% (something not easy to do--just ask Apple, who have been trying to gain relevancy in the desktop market for decades). Oh what could've been if Microsoft had doubled down in the fall of 2013 instead of folding.
  • They screwed up way before 2013. They screwed up in 2007 when their then CEO (I'm starting to forget his name now!) laughed off the iPhone for not having a physical keyboard. In 2013, they probably did the math, realized that the ROI of puring $$$ into adds to boost WP (when GOOG and AAPL pretty much owned the market) would probably end up in negative numbers and decided not to actively pursue. Instead, they started  focusing on the right thing - the life after smartphone - and let's hope we all see the fruits of it next year. I really do think that the spike you are talking about was actually the last breath before coma - it was an unsustainable growth, it wasn't organic. By buying Nokia and effectively eliminating the OEM market in WP, that absolutely did not help the platform, because by then, they carried all the weight of advertising for the whole platform, just by themselves. I don't think they lost all teh $$$, because acquiring the IP itself must have been worth a fortune. Apple could do this, because they are a closed platform where their SW is supposed to run only on their HW, but MSFT by design always relied on OEMs, so the Apple approach was bound to fail. 
  • This really does go back to Ballmer. He never laid out a vision for mobile, nor allocated company resources for it. Personally, I like Ballmer and a lot of what he did, but I lay the failure of Microsoft mobile 100% at his feet. No hesitation. The failures started with him and he even understands that now.
  • I can tell one thing developing UWP using visual studio is easy .but no developers is coming forward to try it ..and also c# is the best language and also easy to learn
  • Sorry, this feature means almost nothing to me in my daily use of Windows Mobile.
  • Cool. This article was not written for you then, which is fine.
  • I keep waiting for the announcement of a Surface Android phone.
  • That'll be a while.
  • For surface android phone you have to wait for 2 years and for surface windows phone you have to wait only for 4 years ..lol
  • Another great article, a lot of great points, some great insight... and once again, all of it will be lost on your readers much like it's lost on tech writers (gee... what a co-inky-****! /s). This is the problem right here. Most people either can't, or just flat-out refuse to see past this
    "Perhaps the problem now is that consumers and some in the tech media biz are not used to thinking so far ahead of the curve and the long-term implications of these UX choices. Everything is about the 'now' and how you beat Apple and Google with a spec'd out phone and apps and not about getting ahead of where mobile is destined."
  • they are thinking ahead and it's good. It's a good vision. When it all comes together at some point in time it'll be great. Ok but what about now? What are they doing about now while they move towards the grand vision? Not much. Just coasting along and hope everyone will come back once the grand vision reaches fruition. The strong portions of their business will remain strong. The weaker parts of the business will fizzle out and likely die or just get strung along and hipefully survives enough in the hope that it gets rejuvinated from the grand vision.
  • They made $22B and windows 10 tablets and PCs are selling like hotcakes now and later... And after a few years tomorrow will be today
  • the thing I do not understand is that Microsoft released three Lumias last year and two of them do not offer Continuum -- not even the Business focusd Lumia 650 supports it (or Windows Hello). This seems to contradict Satay's comments. Is Continuum a Fan feature or a Business feature? Is it just ahead of the Business sector so they are not "taxing" the Lumia 650 to carry features that businesses are not ready for? I just do not understand the 650!
  • It will be interesting to see how Continuum develops in the coming years.  Like it or not, the phone market is stagnat.  Growth is slowing down and users have settled into their respective platforms.  That isn't to say that Windows Phone can't still snag more market share, but it's going to be a very slow, very hard process.  Microsoft is right in thinking about the next thing.  Even while I'm satisfied with Windows Phone, in that it takes care of my daily needs, I also don't want to buy flat black slabs ad infinitum.  Especially not at the rate in which technology is advancing.  I want a phone that does more than give me better pictures, faster text messaging, and less bezel.  And that's not to say that Continuum is definitely that next thing but the revolution has to start with something.
  • Most of the 'strategy' in this article come from the authors mind, not Nadella's mouth.
  • Not really. Microsoft is basically spelling it out for you what they're doing (COMPUTER IN A PHONE) without officially announcing it. Just gotta read between the lines iosiosios
  • I hope microsoft release full desktop W10 in continuum or even directly in phone soon. Or if at least determine that they will do that. Having limited continuum is so unimpressive. There is also need for win32 apps and apps like in apple (mobile) store or play store. With these things and surface phone 1050 with pen better than elite x3 it would be magnet for sg note1-5 users. And there is a lot of them.
  • Project Centennial says hii ;-)
  • India may be content with no good phone 'pc' but rest of the world?
  • Fantastic article. I'm eager to see how Panos and the team will solve the pen storage issue. Although I'm disappointed at the reality that a surface phone won't be here in 2016. My 930 is getting tired. I'm not convinced Intel will be able to combine performance and power management in a phone chip. MS need to create a bridge which will allow Adobe (for example) to create a UWP version of full featured Photoshop, that can run on ARM. Where the app is grey's out on the 5 inch screen but runs full Photoshop in continuum more. Regardless, MS have the single most important element i.e Vision. They know exactly where they're going, even if the message is poorly communicated at times. Again, great article guys.
  • Until Continuum works without a dongle (that is, wirelessly from phone to display device, as well as any input devices), it will remain a niche non-starter. There is simply no way that the average consumer is going to buy a $50 extra with a bunch of wires for their phone and carry it around with them.
  • It does work wirelessly. I dont use continuum at this moment because I dont have a need for it. But I tried to miracast my phone through my xbox, and continuum popped up - introduction video n al. I was pleasantly surprised. I then got frustrated because I couldn't figure out how to simply miracast my screen lol
  • Frankly it still seems like an odd stop-gap measure. I think Windows Mobile might be phased out from flagship devices in the coming years just as Windows RT was. If Intel keeps progressing their architechture to smaller sizers, it won't be long before we have x86 phones which deliver optimal performance. Selling Continuum even once it is a fully functional feature is going to be incredibly difficult to anyone outside power users and techies. The majority is flocking to smartphones over traditional computer interfaces; even more know how to use a smartphone more than they do a traditional computer. Why would they revert back to traditional computer interfaces? I think Continuum is a really cool feature, but with full Windows computers now becoming pocket portable I'm just seeing less of a point. As an owner of a Surface Pro 3 I fail to see any point in Continuum if you already own a tablet/2-1.
  • idk - I'd love to NOT own a surface 3 and just have a surface phone that works both as a PHONE and can be my surface 3 when I need it :)   Ya dig?
  • A phone that'll replace your PC and/or laptop which got replaced by your tablet, which will be then your phone hahaha :D Someone come up with a phrase! lol  
  • Very well stated!
  • There's just one problem I see with Continuum: it has the potential to add real value to the mobile the device you're carrying with you, but it doesn't do anything to advance Microsoft's position on the so-called 4 inch screen. There MS continues to be in a weak position and it will make continuum a hard sell. It's like trying to sell a car that can also fly but that can only drive you 100 miles far before needing fuel and that doesn't come with any options. Nobody will want the car to begin with and as such the added value of flying won't matter. It's basically the same old Microsoft: before it was a PC in every home, now it's a PC pushed and shoved unto every device. Apparently that's the only thing MS is good at. A large part of this story hinges on developers and consumers accepting UWP apps on a PC. And while MS is in a better position there compared to Windows 8 (well, it could hardly be worse), succes on that front remain a long and uphill battle. As such, I continue to believe their retrenchment is a mistake. They should continue to "attack" the market on all fronts. Even if MS wants to be smart on how to spend money on that (limited marketing, limited number of devices), they should never have letten it get so far that the dominant conversion has become that their mobile platform is "dead".
  • Great article. The race here isn't about catching up and or incremental improvements. It's really about leap-frogging the competition. Continuum has the potential to drive this innovation. My worry though is the big elephant in the room - Microsoft. They have such talent and grand ideas. It's why we all became fans in the first place. SOmething special about Microsoft. But they're slow as a sloth, and make many illogical choices and mistakes. Not to mention they have a problem with redundancy. They choose not to invest in their own products, but instead buy others that have identical functionality. It's like they're too large for their own good.   Nevertheless - truly hoping continuum (read: surface phone, 2-in-1s as a phone->PC) takes off without a hiccup. THAT can truly bring Microsoft back to greatness...
  • "It's really about leap-frogging the competition. "
    That is exactly it. Of course, fairness to the detractors, that is no easy task by a long shot. But it is the one that Microsoft is making right now.
  • > Defining feature > Not available on most handsets RIP Windows phone  
  • I mean - the feature is brand new dude. THey cant retroactively put it on Lumia 520s
  • Or 550s, or 650s...
  • Which are low-cost devices. Continuum, due to it's very nature, needs powerful hardware to run. You cannot pack that hardware into a phone like a 650 and keep it at the same cost, it would skyrocket. Hence why only the new, powerful 950 series can manage it. More phones with Continuum-ready internals are coming; at least 3 spring to mind.
  • So it is only 950 with miserable sales for the whole 2016 with continuum support and you still think he is not right? There is no new phones coming this year.
  • VR is expensive too. Gee, maybe we should say screw it and just dump it? My Hololens cost $3K. What a waste, right? Holographic computing has no future. /s Your limited thinking about the future in computing and the failure to learn the most basic lessons (that today's cutting edge is tomorrow's normal) is especially troublesome. I can think of a few reasons why Continuum can fail. Price is not one of them, it's literally the weakest one of them all.
  • What about continuum like set up for android does it not worry MS...?? It already exist on Samsung phones using an app just connect your phone to the PC and tadaaaaaaaaa..... Exactly like continuum for win10 with no many cables and docking Posted via the Windows Central App for Android
  • i really dont get microsoft vision for Mobile with continuum ...Would that be easier to just make an x86 based phone and release it with a modified version of Real Windows 10 ( not the already failed WM10) so in continuum mode it could actually run X32 software native ? why did it have to take the hard way again? 5-10 years from now? what about  Apple and Goggle ? they already dominate the market and certainly are not going to just sit and watch.
  • x86 is really irrelivent in enterprise where they are currently focusing and the x86 processors just aren't there yet. In enterprise, you run many of your services through Citrix or another server to client administration tool, so as long as those tools are Continuum compliant you are good. Also - WM10 is only just now going out to devices and really is still majorly in development - so I don't see how it has already failed... Similar to the Surface, I don't think Apple/Google see Continuum as a real threat since most people wouldn't think to try to use their phone this way (not sure their wrong on this). Windows Moblie's only hope is getting the mindshare of enterprise and having that spill over to consumer. The consumer focused ship has sailed.
  • What I see 5-10 years from now: You sit down at your desk at work with your Windows phone in your pocket and it pairs to your keyboard, mouse, and monitor (similar to your car today). Your webcam authenticates and you just start working (and all of this takes less than 2 seconds). This would also work with clamshell laptop type devices. In 5-10 years Miracast should be mature enough to eliminate most if not all noticeable lag. This is a huge game changer in enterprise if nowhere else.
    This is where MS needs to go - huge steps forward, not incremental advances. The way we have to dock stuff, just needs to go away.
    [Edited due to Windows 10 App posting failure]
  • This. Now you are thinking where computing will be (or could be, if we want to hedge). A+
  • Thanks Dan, I get frustrated reading comments and articles that keep thinking about how things are done today and projecting it forward. I'm hoping MS has what I envision in mind when they think of Continuum. I'm also hopeful that the UWP can mature enough that x86 becomes an afterthought. But I'd put my money on a wire free computing world before that.
  • There'll be no stopping the Windows 10 juggernaut folks!
  • This is why I'm jumping ship from BlackBerry. They have no future vision for their phones beyond a few weeks from now (Next incremental update for bb10 due to come out in April, after that...deafening silence). Then they went and joined the Android bandwagon with Priv, so now they are just another "one of the guys" companies. Yes, HP elite x3 will probably be expensive like the Priv, but like it's mentioned here, MS now has a future vision that BB is sorely lacking in. Google and Apple have a vision, but it's just MOTS (more of the same). Can't wait to see if Apple's new 4" phone will be more expensive than their past phones, lol. "Suck gas evildoers!"
  • "too forward thinking for consumers who can only envision mobile three to six months out" Savage
  • So true though! A lot of audience is in it for the 'now'. And I GET that 100%, but someone has to be thinking ahead too ;)
  • Last week me: Well good bye Windows Phone. I'll do my MSFT stuff n' things from Android. Today me: Can you overnight that 950XL to me? Don't forget my continuum dock... Thx ... The life of a person in MSFTs ecosystem Posted via the intertubes
  • As I was watching build last week I looked at my blackberry passport and said to myself "even if the Lumia 950/950xl isnt perfect something big is about to happen". My eyes lit listening ot that conference because I could see that that the 950 in less in a years time can literally turn into a monster of a phone. They laid the best ground work to close the app gap all while boosting revenue in the process. Build 2016 was imo a huge sales pitch for the consumers with vision.
  • I really wish some ligit developers would come to this site and say yes im currently devloping universal apps but i rarely see that. Are there no developers here? I rather hear from some serious developers then Daniel or jayson ( no offence i really appreciate the work you guys do). Cant even get vudu app and many others even on desktop. Posted via the Windows Central App for Android
  • Correct, current and near future users are pretty much beta testers for the next year or so.
  • There is a good reason why you can't have one OS for all devices(phone,PC, tablet...etc) and why you don't need one! The same reason Android and IOS are so ahead!!! Think about it a little bit!!! Is easier to push one platform specific to one type of device than to try to have it on all, u end up with devices(phones) half year old that don't support you're OS!!! Oh and by the way I am a die hard windows phone fan :| that is sick of compromises and waiting for things that for example ANDROID fans enjoy...
  • While we are waiting for Microsoft to find it's path users of other platforms are living their lives and enjoying their devices and applications and all that matters!!!! Die hard windows phone fan point of view.
  • In fact, Android is close, very close to become a Desktop OS, thanks to ReactOS. Android settop boxes are already a thing. At MWC, HP showed a Droid-Debian hybrid running Linux software. There is a large maker community of small and medium companies behind Android, and MSFT is fully aware they cannot win. All they can hope for is to salvage their business position somehow. Which is exactly, what they are doing. They take far too long to execute. All they do is reinventing the .NET framework over and over again, killing their hard-gained OSS stack in the process. This company has no guidance, seriously.
  • For all the bagging out Myerson has been receiving, I think he nailed it nicely. I don't think his saying they're "fully committed to the 4-inch screen" was a mistake. With "one windows", there isn't really a phone ... there's a 4-inch screen that happens to have a cellular data connection and a telephony app that can use it. As a developer, that's how I look at it. My (company internal) app doesn't use ANY features that are specific to a "phone" per se, but has been designed to be used in portable scenarios, where a 4"-5" form factor just feels right. I haven't tried it (is it even possible?), but a Xamarin front-end on an iPod Gen 5 would probably be just as useable. Microsoft needs to get Continuum and the marketting to the point where people can point at Android and iPhone and say "what, yours is just a phone?". If Microsoft truly can push the industry toward whatever is just around the corner from the phone, then suddenly the "iPhone" is going to sound ... well .. dated, just through the name.
  • I still think that there should be continuum for older phones. Like when you have Bluetooth mouse and keyboard and connected to an external display, the phone should resize to like a desktop environment. I noticed that if you're projecting your screen, the stuff on your screen kinda gets bigger.
  • I peronally think he is dadly wrong, 9 out of 10 people don't want to complicate and have no use for continuum. make some simple to use great product with useable apps and the average joe will love and appreciate it. Microsoft always have to have all these crappy ad on's to their products, hate it but love my windows Nokia phones, windows laptops and tablets.
  • Make an X64 based Windows Phone so it can run legacy programs then I will jump in. Posted via the Windows Central App for Android
  • Can't we have Surface Lumias?
  • Nice to read this follow up article. It has restored my faith in the future of Windows Mobile. At least for now. Bring on the Surface Phone please.
  • It absolutely will be the defining feature... And it isn't ready yet... When a computer is a chip on my ring of a necklace or an implant and the screen is just an input output device that I chose to interface with, that will be the ultimate, until we plug DIRECTLY into the internet... Continuum is the first step... Posted via the Windows Central App for Android
  • Hi Jason, err, Daniel, keep explaining it away and soon all will be just fine. ;-P Posted via the Windows Central App for Android
  • So here is your straw man argument: None of us are saying "it will be just fine". None of us. What we are saying is 'Here is Microsoft's vision for computig...it's nice to have a vision...there may be some truth to this view" Big. Difference.
  • If continuum feature is available for the price group 20k mobiles it will become impressive factor.
  • Is it fair to say that Nadella has now taken over the mantle of "industry thought-leader" from the late Steve Jobs?  He seems to be the only person in the industry articulative anything even resembling a view of the future.
  • I kind of feel that way, but honestly, the "thought leader" stuff usually comes after the event, so we have to wait and see lol
  • That just dosn't matter since everybody including MS stopped producing windows phones. Beilive you in continuum or not, there is no devices to buy in 2016, no sales and devs of basic apps are "retrenching" from the store and stopping support. I've already lost 2 must have apps in my region cause major developer decided to not support WP past 8.1 And if there is someone still interested in WM, there is no device a can adviсe to buy.
  • I really like the way Microsoft is going now. I think its actually going back to old ideas , back to the time of windows 6 mobile. This was the right track all along , but the hardware at that time couldn't support a fullfetched version of windows , so it sadly failed giving Apple the chance to revolutionize the mobile market with the small programs , the "apps" sufficient in itself and didn't require breakneck hardware to run smoothly. The only thing Android really did was to copy this concept and make it open , cheap and easy accessible. If Microsoft is to succeed with this "new" idea of mobile computing then they need to be the one that rolls out the universal os first and really making it work. So far they have launched the OS but they have really no devices that can fully grasp the idea of "one windows" and they desperately needs the developers to come on board. Microsoft needs to make all of this to work , and it is a BIG job to get it done. Apple and Android/google are not stupid, they see what Microsoft is up to. My guess is that they are going a simular path down the road , but a one were the Mobile will be in the spotlight doing more things and more heavy computing rather than doing it the MS way were the one OS should work on all devices. Its here it gets down to the line of being first. Microsoft needs to be the "best" choice for consumers and enterprises to go to and it need to be out there first to make the "new" standard of computing. So how long do MS got before this train leaves the station? I don't know , but the thing I do know is that in order to be the first with anything , you got to be the fastest. Microsoft so far is not known to be the company of great speeds. This needs to change if Microsoft wants to be a winner.
  • How is this defining? Defining was Ubuntu Phone, where you would get full-blown Ubuntu desktop once phone was docked. Continuum is heavily limited in comparison, you get only limited tablet experience with small app ecosystem. Also, limited to high end phones only, it makes no sense at all. Instead of buying high-end phone you could get Lumia 550 and cheap laptop and you are way better equipped for work. If Continuum is really supposed to be "the feature" of Windows 10 Mobile, this OS is done, IMO.
  • You fell into the trap too. Stop thinking about how it is right now and think about what Continuum will be in 2 years at the current pace of technological innovation. That is what we are talking about.
  • You have to look at this in partitions to get a better perspective of what MSFT's vision is, and what they are trying to establish.  First - For those who are trying to compare the current position of Windows Phone/Mobile, to OSX by market share value, you're not looking at everything. Remember OSX existed long before any rendition of Windows phone did. Apple not only had the mobile space realing for something new, but to a large degree the PC space as well. Remember MSFT had a myraid of misteps starting with VISTA.  OSX isn't growing. If anything it's shrinking, as is iOS to a smaller degree.  There is more opportunity with MSFT's mobile variation of Windows 10, then there is with OSX because of the "one ecosystem aproach."  Windows mobile may be a hard sell, but Windows 10 isn't, and that is the pitsword that MSFT is using to not only get people to consider looking twice at devices in the mobile arena, but to look at an Xbox One over a PS4, or a Surface over a Chrome book. To maximize your dollars worth.  "The tablet that can replace your laptop" was the slogan for the Surface, and to those who laughted or picked apart at the validity of that slogan four years ago, all it did was pick apart at the iPads hold on that area of interest to now hold the top spot. Second - MSFT cannot infuse Windows phones concep into the minds of the masses who have been conditioned to think of a smart phone as an iPhone. That tradition thinking isn't going to work and they realize that. You have to come at the consumer at a different angle, just like they did with the Surface. MSFT isn't going to be producing smart phones. They will be producing a mobile experience of Windows 10, that has the capability to give you the same usability, optic ability, and productivity as a tablet or desktop. Their slogan for Windows 10 is "do more."  Well with their vision of the mbile variant of Windows 10 with  continuum to can and will be able to do more.  Think of it like this, the average household has a hire chance of having more devices running Windows applications then any other even if it's on devices by other OEMs.  If you have an Xbox One, own a laptop with Windows and an iPhone, seeing how integrated Windows is, and how embedded features like Cortana are built into the infrastructure of the ecosystem, would you be more compelled to get a Windows mobile device, or a Macbook? Third -  MSFT has a bigger global footprint than Apple or Google. Many of use get consumed with the landscape of how things look in the US, and don't take inot acount that it's one of the worse countries for Windows Mobile, while Europe has almost an equal view  of  Windows mobile and iOS. If we were to take away the social media influence or epidemic for a moment, what type of impact would that have on how the mobile space is shaped right now?  Do people want iPhones more because of how amazing the iOS ecosystem is, or because all of their friends have one? Is it because Andriod is so open source or because it represents a cheaper iPhone? MSFT is looking at bringing something to the table that will not only appease the sociallites of the modern day media craze, but with a level of productivity that will entice major enterprise buy in. That's a combination that Apple and Google don't have a foot hold on right now.  Lastly - In the past we could come to expect the typical mistep from MSFT as they would try to make up for a lack of innovation by trying to mimic an existing product like Vista, or failing to push that innovation like Zune or trying to prematurely leap frog into a consumer space without doing any research like with Windows 8.  Apple and Google could count on this to help bolster there own ambitions.  Well those days are pretty much over. MSFT has completely  reinvented itself with an ideology of something that is enterprise friendly and also be cool and cutting edge. Last time I check, Apple's iPad pro seemed to take a page or pages from  the Surface Pro line.  When was the last time Apple did that? 
  • I kind of want to hire you lol. You make some excellent points and framed them and in ways I had not thought. A+
  • Well said. Your words gave me hope for MSFT's future. Posted via the Windows Central App for Android
  • Here is why Satya Nadella thinks Continuum is the defining feature of Windows 10 Mobile
    The defining feature of Windows 10 Mobile should simply be whether it's good or not. It isn't. Continuum is not a "go to" app or feature.
  • This is merely your opinion and does not address the large, much more interesting question, of where mobile computing is heading in the next few years.
  • Windows Continuum= Windows RT V2
  • I don't have an L950 and did not try Continuum in person, but from what I've seen online and from the latest Build keynote videos, this most definitely has the potential to be a defining feature. It is still like an early beta, yet fully usable and wonderful, but I consider current Continuum the precursor to the next bend Nadella speaks of. Continuum is their proof of concept that your computer OS and tools can be device agnostic. 
    They leapfrogged smartphone era and gave us a teaser of what is inevitably coming. Whether it is a 4" device projecting to a 27", or a bracelet projecting to an 8" or an ear piece projecting to my glasses or a necklace projecting to my car dashboard, who the heck knows. It will be wearable or carry friendly, it may or may not have a screen (or two) and it will be able to project info somewhere else. The HoloLens YouTube channel with their Vision 2020 video is full of these clues. Many of they are utopia for sure and would make a nerd drool, but there are some I could see happening in a few years and a handful I'd absolutely love to have today.
      Like the 2 piece credit card sized phone / skype communicator with 2 screens, or the foldable newspaper with digital ink, which changes content and plays live images Harry Potter's Daily Prophet style. We are the hub and the information follows us to whatever screen we happen to be staring at. Continuum.  
  • Folks Microsoft smart phones future began at Build 2016 because there Microsoft execs and techs were stressing the Need for the developers who came there to Submit Microsoft's Universal Apps which will work on windows smart phones, desktop PC's, Laptop PC's and windows 10 tablets from 7 inch to 13 inches or Bigger. As many of you new Microsoft Universal apps are being submitted to the Windows 10 store and what Microsoft was trying to do at bulid was gett developers to make the kind of MS Universal apps that will also work on a windows 10 mobile smart phone. The more MS universal apps that come in the more new apps Windows 10 smart phones can access and USE. Windows 10 mobile smart phones that have Continuum are very versitile devices but Microsoft's success at getting developers to make MS Universal apps and submit them to the Windows store will be the best thing to save Windows 10 Mobile smart phones 
  • Well Continuum and UWP aren't much without focus on mobile. Desktop apps are currently easier to build in Win32 and from what I can tell UWP is still too restrictive. The namespaces are frustratingly shuffled around and refactored, so it is hard to tell. There is no cake for moving off of Win32. Maybe once Microsoft eats their own dog food and moves some of their top software like Office, Visual Studio, and SQL server to UWP only. If UWP were on the majority of computers including Windows 7, iOS, and Android then that would be a lot of cake. I going to follow Microsoft's lead and primarily focus on Win32, iOS and Android development.
  • So _THE_ feature that will save W10M and make Microsoft a glorious player for phones is now Continuum? A beta version of a thought that might deliver in a few years from now and that also as well might be copied or even outshined by the competition? I.e. no reasons to buy a Windows phone today or next year?
  •   How does MS lead with Continuum.  Would someone please share what they think how MS will use this service to get ahead. Had a W10 demo at work wtih Continuum.  It is still a proof of concept.  It was buggy and really - just a screenshare of the phone.  A Miracast.  Maybe with Office 365 and the portability there is much more value.  I can see MS doing a lot of the leg work then Google swooping in conquering it with they huge number of Android users.   How is MS unique here?  Thanks, Mr. V