New Windows Phone Challenge ad squares the Lumia 920 against Galaxy S3, shows off Local Scout
Although some detractors have opined against Microsoft’s recent “Wedding” ad, which pokes fun out of the Apple v Samsung rivalry, noting that it forgot to highlight any Windows Phone features, those critics failed to mention the numerous “Challenge” ads that have been running.
A new one was just posted to the Windows Phone YouTube channel and this time the focus is on the Samsung Galaxy S3 and Microsoft’s Local Scout feature, which at least in certain regions is a very effective way to find local shops, eateries and things to do in addition to reviews, directions and general information.
The charming Ben Rudolph again tests three volunteers to find some local places and of course, Windows Phone wins. In this video, the Nokia Lumia 920 once again is the preferred device for the demonstration and overall, we like the ad. While it’s not as memorable as the “Wedding” one, these are the kind of “focus on the features” commercials that Microsoft needs (and critics say they don’t do).
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
comparing with year-old devices won't help you much.
and this one you shared is a snipped down ad-version they put up again.
These vids are about less steps to achieve a given task.
On the S4, you would still have to jump in and out of apps to do things.
It's nothing to do with hardware speed, just the finesse of the OS. That's why WP is THE most modern OS. A lot of people just see specs, which has nothing to do with how a phone is to use.. Long live Windows Phone. It's the dogs bollocks!!!!
i'm sorry! :P
So the choice was fine considering when the ad was made HTC One probably wasnt out and neither was the GS4 since it just released.
but then again, these ads don't go on air worldwide, do they?
what's the point if the region i live in is not supported by local scout, and i change the region to make local scout work, for a region where i don't live? no more local, is it?
If so I want to have 10 minutes with Mr. Belfiore in a sound proof room.
As mentioned above, Local Scout can be activated by changing your phone's region to US.
I also noticed the data wasn't always current and poked around for a way to submit updates to try and help things out but came up empty handed.
Is it not true that some international trade laws prevent certain things to be released by particular foreign businesses? Forgive me if I am in error...but make your case to them, let them know how you feel =D
I'm always trying to hound businesses and developers if they aren't providing me with the Windows Phone apps I need and want. ;)
The point with these videos is to show that we can do things quicker because there are less steps, and jumping in and out off apps to achieve things.
The S4 has all the horsepower, but none of the finesse of WP8.
I've heard nothing but Galaxy S4 for months... Bored of it because it runs Android. Blegh!!!!
Quad core, Octa core.... It STILL lags. As an Android developer, this preoccupation with using a hammer to crack a nut, annoys me. The core Android OS is old. Throw all the hardware power you want at it, it will still lag and glitch.
I checked out the Octa core S4, it still happens on that beast.
WP uses only the power it needs. I love it!!!
So I showed them again and some thought it was just a gimmick, a few just made reasons as to why they couldn't beat me.
Gladly to say that after comparing group pics with all the different smart phones, they all where amazes at the high quality my Nokia Lumia 920 was able to display.
Then we went on to talk about video and sound recording quality.
Those who where obviously very biased on iPhone thought their video quality was superior.
I kept it.light for them as they where obviously beaten and annoyed at the fact that they chose wrong. Lololol
I HATE YOU ANDROID IM SICK OF YOUR CRASHES, REBOOTS, NON SECURED PLAY STORE AND ITS LOW QUALITY APPS. STAY IN MY DRAWER AND HAPPY NIGHTMARES
I for one would really love to use this feature!
I live in Ireland, If I travel 40miles over the border to Northern Ireland Local Scout works perfectly but here in the Republic its useless its a real shame :(
But if your results are less impressive, you could give Nokia City Lens a try (assuming you have a Lumia). It can do pretty much what Local Scout does, and if you're not a fan of the augmented reality camera view, you can just tilt the phone down into normal reading angle and it changes to a list mode with compass direction arrows.
Local Scout was probably THE top feature that sold my wife on Windows Phone. She loves being able to just fire it up and see new places to have dinner at.
Please let me explain: Press browser button, press local scout button (which he did), then it shows you what is near by. You will notice they are in an area with plenty restaurants, so there is likely a Mexican restaurant nearby. Furthermore, it doesn't take a genius to workout the name of a Mexican restaurant. In the meantime the other person is trying to type Mexican restaurant into google.
So my question to you is: how is this advert biased?
These should be shown on normal TV worldwide, as YouTube (google) doesn't do them justice -- these need center stage because there are no gimmicks, just plain in your face facts (Although haters would say that they are staged).
Furthermore, I really don't understand why, they pay these personalities to do their other adverts, which I personally think are crap -- the only people who really idolise stars are children, but they also want loads of apps and games. Therefore, they are wasting their money on the other adverts, as WP8 doesn't have enough major game titles to cater for them -- just doesn't make sense.