Microsoft kicked off sales of its latest video games console, the Xbox One X, last week – promising a premium gaming experience as an extension of the Xbox One family. While maintaining compatibility with existing games, the device delivers 4K resolution, HDR, and other enhancements to select titles, standing out as the most powerful console on the market.
The Xbox One X has seen noteworthy success in its core markets, with high demand being reported across the west. However, according to Media Create (via DualShockers), which tracks retails sales in Japan, the high-end console failed to grab the attention of Japanese customers.
As detailed in Media Create's figures for last week, the Xbox One X sold 1,344 units – securing the eighth place on the hardware sales chart. For reference, the Nintendo Switch reportedly sold 79,958 units over the same period, while Sony's PlayStation 4 came in second, with 20,021. Other devices, such as the 3DS, 2DS and PS Vita all reportedly outsold Microsoft's latest console in the region. The standard Xbox One was also sold 121 times over the seven-day time frame.
This follows a report that Xbox One X preorders sold out in Japan last month, leading up to the console's release. This once again proves that phrasing is essential – preorder unit allocation was clearly significantly lower than other markets. While it's possible limited availability in Japan did reduce sales, interest in the Xbox One has never been high for the region. Nintendo and Sony continue to dominate in the market, while the Redmond giant fails to secure mindshare four years after launch.
Xbox head, Phil Spencer has previously discussed the lack of traction seen in Japan, announcing efforts to enter negotiations with Japanese publishers. However, it still appears Xbox One isn't considered as a place for Japanese gamers or developers, despite an attempt to expand.
We may earn a commission for purchases using our links. Learn more.
Minecraft Dungeons: Best Rogue / Assassin / Ninja-style Build Guide
Take on the role of a poisonous spider in Minecraft Dungeons with this best ninja build guide!
Here are five possible directions a Halo spin-off game might take
A recent 343 Industries job listing suggests that a new Halo spin-off title may be on the horizons. Here are five possible directions we think a game like that might go in.
Intel Optane memory hits snag with Windows 10 May 2020 Update
If you've been experiencing errors with your PC's Intel Optane memory after updating to the Windows 10 May 2020 Update, you're not alone. Intel has confirmed the problem and says it is working with Microsoft on a fix.
Best Xbox-themed Pride Accessories
June is LGBT Pride Month, which means that it's time to show your spirit! Check out these awesome Xbox-themed LGBT Pride accessories.