Microsoft kicked off sales of its latest video games console, the Xbox One X, last week – promising a premium gaming experience as an extension of the Xbox One family. While maintaining compatibility with existing games, the device delivers 4K resolution, HDR, and other enhancements to select titles, standing out as the most powerful console on the market.
The Xbox One X has seen noteworthy success in its core markets, with high demand being reported across the west. However, according to Media Create (via DualShockers), which tracks retails sales in Japan, the high-end console failed to grab the attention of Japanese customers.
As detailed in Media Create's figures for last week, the Xbox One X sold 1,344 units – securing the eighth place on the hardware sales chart. For reference, the Nintendo Switch reportedly sold 79,958 units over the same period, while Sony's PlayStation 4 came in second, with 20,021. Other devices, such as the 3DS, 2DS and PS Vita all reportedly outsold Microsoft's latest console in the region. The standard Xbox One was also sold 121 times over the seven-day time frame.
This follows a report that Xbox One X preorders sold out in Japan last month, leading up to the console's release. This once again proves that phrasing is essential – preorder unit allocation was clearly significantly lower than other markets. While it's possible limited availability in Japan did reduce sales, interest in the Xbox One has never been high for the region. Nintendo and Sony continue to dominate in the market, while the Redmond giant fails to secure mindshare four years after launch.
Xbox head, Phil Spencer has previously discussed the lack of traction seen in Japan, announcing efforts to enter negotiations with Japanese publishers. However, it still appears Xbox One isn't considered as a place for Japanese gamers or developers, despite an attempt to expand.
We may earn a commission for purchases using our links. Learn more.

Razer Anzu are the smart glasses you've been waiting for
For those stuck behind a computer all day, the Razer Anzu could be your next necessary purchase. The smart glasses feature open-ear audio with low 60ms latency, Bluetooth 5.1, blue-light reducing lenses, and polarize lenses for outdoor use. They're available now for $199, and we think they look sweet. Here are the rest of the specs.

All the Xbox Game Pass games coming and leaving soon
Xbox Game Pass is constantly evolving with new games joining the service all the time. Keep track of everything coming and going from Xbox Game Pass with our comprehensive guide.

Valheim's best feature is its beautiful open world
The Viking-themed survival game Valheim has a lot going for it, but best of all, it's gorgeous to look at. Here's a look at what makes it such a special setting.

If you want FreeSync for your Xbox One games, you have few options
Keep your Xbox One games looking smoother than ever with these FreeSync monitors.