Microsoft kicked off sales of its latest video games console, the Xbox One X, last week – promising a premium gaming experience as an extension of the Xbox One family. While maintaining compatibility with existing games, the device delivers 4K resolution, HDR, and other enhancements to select titles, standing out as the most powerful console on the market.
The Xbox One X has seen noteworthy success in its core markets, with high demand being reported across the west. However, according to Media Create (via DualShockers), which tracks retails sales in Japan, the high-end console failed to grab the attention of Japanese customers.
As detailed in Media Create's figures for last week, the Xbox One X sold 1,344 units – securing the eighth place on the hardware sales chart. For reference, the Nintendo Switch reportedly sold 79,958 units over the same period, while Sony's PlayStation 4 came in second, with 20,021. Other devices, such as the 3DS, 2DS and PS Vita all reportedly outsold Microsoft's latest console in the region. The standard Xbox One was also sold 121 times over the seven-day time frame.
This follows a report that Xbox One X preorders sold out in Japan last month, leading up to the console's release. This once again proves that phrasing is essential – preorder unit allocation was clearly significantly lower than other markets. While it's possible limited availability in Japan did reduce sales, interest in the Xbox One has never been high for the region. Nintendo and Sony continue to dominate in the market, while the Redmond giant fails to secure mindshare four years after launch.
Xbox head, Phil Spencer has previously discussed the lack of traction seen in Japan, announcing efforts to enter negotiations with Japanese publishers. However, it still appears Xbox One isn't considered as a place for Japanese gamers or developers, despite an attempt to expand.
We may earn a commission for purchases using our links. Learn more.
The Black Friday keyboard deals you need to know about
Getting your hands on a new keyboard is exciting for PC users, and thanks to Black Friday, it's more affordable than ever before. Here's a look at the best Black Friday keyboard deals available now.
Best Wireless Headsets for Xbox Series X, Series S 2020
Next-gen consoles need next-gen wireless. Here are our picks for the best wireless headsets for Xbox Series X and Series S.
Here's what to expect from Windows 10 in 2021
The year is almost over, so it’s time to look ahead to 2021 and see what we can expect from Windows in 2021. Windows 10 has taken somewhat of a backseat when it comes to major features or OS changes in the last couple of years, but that appears to be about to change as Microsoft aims to refocus on the OS in big ways next year.
If you want FreeSync for your Xbox One games, you have few options
Keep your Xbox One games looking smoother than ever with these FreeSync monitors.