Xbox One X could be dropping to $399 at E3 2018

Xbox One X
Xbox One X (Image credit: Matt Brown / Windows Central)

Microsoft is soon set to host its E3 2018 press conference, where it's expected to debut the biggest games, hardware, and Xbox-related products of the year. Details on the show's contents have been mostly kept locked down, though some major surprises look to be ahead for Xbox One users.

The Xbox One X currently retails for $499 in the U.S. and this price has mostly remained fixed since its debut last year. Although various retailers are offering discounts on Xbox One consoles in tandem with E3 2018, Microsoft is yet to discuss permanent price cuts. But for those in the market for Microsoft's flagship Xbox One X console, you may be in luck – an imminent $100 reduction looks likely.

Leading U.S. games retailer, GameStop, is currently listing Xbox One X consoles for $349 - $50 off a claimed $399 retail price. A similar advert hosted at Fry's Electronics (via Wario64) indicates a similar price drop too. GameStop and Fry's are also set offer further $50 savings, dropping the final cost of an Xbox One X to just $349 at these retailers.

Leading U.S. games retailer, GameStop, currently lists a $399 RRP - with $50 further savings.

Leading U.S. games retailer, GameStop, currently lists a $399 RRP - with $50 further savings.

Fry's Electronics is also seemingly preparing similar discounts, with a $399 RRP listed.

Fry's Electronics is also seemingly preparing similar discounts, with a $399 RRP listed.

While the Xbox One X launched around half a year ago, these listings indicate an aggressive price drop could be on the horizon. There's a chance of these being errors, but it seems unlikely between multiple retailers. Although these deals aren't currently live, keep an eye out this week.

Microsoft could be looking to counter a further price drop on Sony's PlayStation 4 Pro, which currently retails for $349 in the U.S. And if Sony plans to stay put, such a cut will put these consoles closer than ever. For now, we'll have to wait for official word from Microsoft. But without major Xbox hardware expected to surface at E3 2018, this would be a compelling deal for undecided shoppers.

Updated June 10, 2018: It appears GameStop has revised its E3 deals listing, returning to the current $499 RRP. It's unclear if was to correct an error or to amend a premature price drop. We'll find out soon at Microsoft's E3 2018 press conference.

Matt Brown

Matt Brown was formerly a Windows Central's Senior Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.