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The Nokia-like Smoked by Windows Phone campaign, Blown Away by Lumia, has gone to Bulgaria with public heading through popular shopping malls in Sofia being challenged to beat the Lumia 800. Already witnessed in other countries, including India which produced some interesting (yet humorous) results, the challenge is successful at pulling in the punters to show off Microsoft's platform powering Nokia products.

Popular Bulgarian artist Deo took to the helm and led the team through the challenges. These included uploading photos to Facebook, opening web pages and posting status updates to social networks - basic smartphone tasks. Should the participant beat the Lumia 800, they'd pocket 50 lev, but if they failed they'd have to publicly admit defeat.

Check out some more shots after the break.

Source: MobileBulgaria; thanks Eirenach for the tip!

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Blown Away by Lumia 2

Blown Away by Lumia 3