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Chinese manufacturer Coolpad might be adopting Windows Phone

WP Central
Zhang Guangqiang, VP of Coolpad (R&D division)

News came over the weekend that Coolpad, a Chinese phone manufacturer, will probably join the Windows Phone rank, to sit beside more internationally renowned folks like Huawei and ZTE.

In what seems to be an official news release, Zhang Guangqiang, a VP of the company, revealed that they are aiming to release the first Windows Phone device in the first half of 2013. That’s an awfully long time away, and Zhang doesn’t seem to be totally serious about it (just one casual mention), so let’s file it under rumors for the time being.

Coolpad is a Chinese phone manufacturer who has risen to power in recent years. It’s sort of “regionally visible”, especially big in China, but not quite so elsewhere. The company was first established in 1993, spending the first decade mostly on making pagers and providing call center solutions. In 2003 it broke into the mobile phone game, initially powered by SoC provided by MediaTek (MTK), i.e. the technical architecture behind almost all of what’s called “KIRF” (Keeping It Real Fake) in Engadget’s vocabulary. The company worked for a while on Windows Mobile afterward, before finally settling on Android.

Taking advantage of MTK’s turn-key solutions, Coolpad was able to churn out one model after another at amazing speed and budget price. According to the news release, the company has released over 100 models of Android phones in 2 years, a portion of them priced under 1,000 Chinese Yuan (159 US$), and its standard for “premium range” seems to be 3,000 CNY (476 US$). To compare prices, the Lumia 800 is now in China and sold for a bit lower than 3,000 CNY, while the Pureview 808 sits over 4,000. Speed and price are Coolpad’s primary weapons in the competition.

In july, WPDang reported that Oppo, a Chinese phone manufacturer who is quite close to Coolpad in nature, was contacting Microsoft about the possibility of adopting Windows Phone too. If all true, these guys will create strong competition for Nokia. Previously we reported that the Finnish giant practically owns the Chinese Windows Phone market with a market share of 76%, the spearhead being Lumia 610. Those fast opponents in the budget device segment have the potential to change the game.

Source: Winp.cn,PC Online

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Reader comments

Chinese manufacturer Coolpad might be adopting Windows Phone

32 Comments

This is great news. When I walk into a retail store I'd love to see just as many options for W8 as androids

Really good to hear and hope it's really going to happen. Given customers more options to choose from!

The more OEMs the Better for Wp8. We got
Nokia
HTC
Samsung
Huawei
ZTE
Acer
Fujitsu
Lenovo
Oppo
CoolPad
Asus and HP(Rumoured to build Wp8 device)

12 OEMs. More to Come :)

Coolpad? Chinese companies still have a long way to go, first step would be to ditch the ridiculous englishy-sounding names. If the products are not utter crap they just could use Chinese names, after all Toyota, Mitsubishi, Samsung and Nikon do sell products in the west. Not so sure about Coolpad or Chery.

TOTALLY agree. If I walk in to a phone store and see a phone named "Nokia Lumia 920" or "HTC 8X" and then turn around and see something else called "Coolpad 8" or whatever, I would not even think to get my hands dirty with the latter. I'm one of those chaps that gets attracted to something with a catchy name. I'd be embarrassed somewhat if a friend asked me "Hey Matt, what phone is that?" and I reply with "The Coolpad" lol.

OK, I'm sorry. The Chinese manufacturers are known for their superior craftmanship, innovation, company ethics and above all, consumer branding. That's what made "Made in China" a label sought after by so many people all over the world. 

Hey come on nobody is being racist. The underlying point that I personally was trying to make is that, if you're seeking to purchase a product, the name matters. "Coolpad" sounds tacky; like an afterthought if only because it contains the word "cool". I'm 21 and I stopped saying "cool" when I was 10.

I also have no fondness for "High Tech Computer". Too long a name, hence why everybody names it "HTC".

I was going to say the same thing but when I normally do I get lynched and called a racist. It is the truth though. You buy Chinese manufactures items and odds are greater that it will have major problems than not. And even when it runs properly, normally the physical and visual build of it has proper fit issues and alignments.

The name thing I believe has little bearing on their sales. Reputation counts more. If you sell a good product then your name could be wafflestomper.....or APPLE for all I care.

If the product is good then the name won't matter. With that being said though, when your name is coolpad it sounds like a generic version of iPad. It is hard to get people to take your product seriously when you sound like a toy manufacturer.

HTC started as Hi-Tech Computer. Now they are making phones and is one of the recognized global brand. Everyone has a humble beginning. Just saying...

Lets let the phones do the talking, although I doubt they will be coming to the west anytime soon. That said, I thought they were a charging pad manufacturer at first glance and found the title odd.