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Expert Zone Windows 8 Special goes up to help you sell sell sell Windows 8

Windows 8 presents a totally new way of using the OS, from the new touch screen interface to buying stuff from a store. There will be much to learn for consumers and more importantly perhaps, retail store staff.

ExpertZone TV have posted up a video to help the folks who are going to sell these machines work up a nice demo. Unlike your granddads version of Windows, 8 presents more than its fair share of new concepts to get to grips with. Let’s see how well they present the hard sell!

As we can see, they want to make sure that start screen is “lit up” with content for display in the store. Rightly so, walk into your local computer retailer come holiday season and you should be presented with a glorious patchwork of live tiles. We should hopefully see an end to the drab Windows 7 desktop mode idling away to be replaced with tons of colour.

There is plenty in Windows 8 for sales staff to focus on, and predictably we get to hear about pinning content to the screen along with a big selling point. All Windows 8 PCs get free streaming of music for the first six months. Whatever you may think about Windows 8, free streaming music will be a big pull for customers over the holiday season and beyond.

WP Central Expert Zone Windows 8 Special goes up to help you sell sell sell Wind

 

Hmm, you know you loving those live tiles...

Of special note, they do explain the key differences between Windows RT and Windows 8 machines, you know, to avoid those ‘ermahgerd’ moments of confusion with this brave new concept. Does it say enough, we’re not sure but it’s a start…

Really, ‘Lighting up’ your start screen and ‘making it your own’, there seem to be no stones unturned left in this eye watering enthusiastic video. Check it out and let us know if they are on the right track to pull in the punters come launch time. We look forward to hearing your thoughts.

Thanks to Gregory Murphy for the tip!

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Reader comments

Expert Zone Windows 8 Special goes up to help you sell sell sell Windows 8

26 Comments

I think companies that hire these stock presenters make fools of themselves. There's no need to have such an annoying brat in that video.

I thought ExpertZone was some sorta web TechTV thing, but after watching it for a bit, I see its basically an infomercial.  Still, it was more informative than the typical infomercial.

It was hard to concentrate on the live tiles with that blonde sitting there. And the host is on the verge of being annoyingly cheerful...

Not a bad overview of Windows 8. Would like to see Microsoft push more efforts like this to better educate their costumers.

The blonde was cute for sure.  I didn't watch it all though since I'm already running it and hence, a fan of it. :)

Demo mode is needed on wp8 devices.  Devices always looked dead in stores, and I'm not talking about the shells.
 
This looks like what the MS might be using the train their store employees since they are talking about the training info.

I think the community has been asking for this for years. Or at least a full screen video that simulates a demo mode. That way a rep can jump into the real things, show something off,  then reset the demo.

I don't even think windows 8 is so hard to use at all. Like to go to desktop.mode all.you do is press windows symbol key button and it takes you to desktop.

I normally hate this kind of never ending smile TV, but this is a great idea. I had no idea that this was affilitated with MS. If they were smart they WOULD have a 24/7 informercial in this vein. In a sick sort of gooey way, I think it at least shows people what it's all about, in real time. I wish they would change the drippyness of it all, but I'm guessing that if QVC can sell like this, than this will work too. Interesting...JF

I wonder if "pinch out for another group of tiles" will be in WP8... I'd settle for custom hubs, but pinching out seems like a more elegant solution

I think the explaination between RT limitations and Windows 8 (pro/full) was pretty straight foward. They could alwasy just provide a poster with a flow chart on it:
Do you need to install Windows 7 apps like Photoshop, Quicken?
No = get RT
Yes = Get  full Windows 8
 
For 99% of people in atore, that's enough to make a decision.

I think they would have to explain it a little better.  I would have to imagine companies like Quicken will make a "Metro" version.  So they might just say Windows RT only runs software that has been purchased or previously purchased from the Windows Store.

We are talking about the first wave here. Haven't looked in the Window 8 Store lately but I don't think Quicken has been "Metro-fied" yet and Photoshop definetly hasn't. A year from now most desktop software that consumers use will have been converted.
 
Some of the more niche/enthusiast software may still be holdouts but that type of user probably won't need the info spoon-fed to them. (Like they actually pay attention to and understand the recommended hardware requirements for their software).

I don't think there are many people who can use RT as their only device. I thought I would get one for my mom to replace her laptop. I asked her what she needs to do and she said email, web, YouTube, a few games and some Office (perfect! I thought) ...oh, and tax software (record skip sound!)

Same with people who thought that iPad was going to be their only device. Although I'm pretty sure someone will come out with a kick-ass Metro tax app eventually (if a tax app could be such a thing...).

No doubt having that "energy sell" technique is an attempt to make Windows "cool" again versus the fruit. Not sure if they succeeded as kids who drink too much Red Bull grab your attention but perhaps not for the right reason. Having said all that, perhaps my recent entry into the "40 Club" makes this a biased opinion. ;-) I have no doubt that she did her job well insofar as bringing energy. The blonde gal brought it more back to center and did her job as guest host well. Her appearance and the use of her in the pic will get people to click-in and in the end that's a success as more folks will watch the entire video and thus inadvertently learn the latest Windows OS... Which has been sorely lacking with previous Windows releases. We still have clients simply "amazed" when we show them the features of Windows 7 that were simply never marketed correctly, such as dragging windows to each side of the screen and having them pop into place. For easy side-by-side review.

We're all going to get a LOT of "energy" thrown in our face for the next season, so let's keep open minds and embrace the fact that we're actually seeing training and marketing take place. In the end, we have to consider this training video well-done as it will draw in the average teen or young adult working at Best Buy and introduce "The Ocho" as the next "cool" thing... Which means maybe they will put down their iToys long enough to help sell the platform.