The Instagram beta app for Windows 10 Mobile is now generally available for all users to download from the Windows Store.

Instagram Windows 10 Mobile

Previously, the beta app was hidden from users who searched for Instagram in the Store, but the download link itself was live. Now that the Instagram app can now be found in the Store without knowing its URL, it should see a big uptick in downloads and users on Windows 10 Mobile.

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Download Instagram beta from the Windows Store

QR: Instagram beta