Mojang has announced that Minecraft will be coming to China on both PC and supported smartphones. The company, owned by Microsoft, is partnering with NetEase to develop a specific version of Minecraft tailored for the Chinese market. It's a significant move for Microsoft who wishes to get as many people punching trees as possible.
William Ding, CEO and founder of NetEase, Inc. commented on the announcement:
"We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game. With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China's vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world's largest audience with a superior user experience."
This news probably won't affect many of you reading this, but for those who reside in China we'll look forward to relaying you a launch date for Minecraft in the region, as well as details on how Microsoft will work to tailor its block-building experience to the Chinese market.