Microsoft HoloLens

Microsoft showed off the gaming aspects of its HoloLens technology at E3 last week. This week, the company is pushing its version of virtual reality to companies that are attending the Cannes advertising festival in France.

According to The Wall Street Journal, a ticket for a HoloLens demo at Cannes is a prized possession, as ad buyers are reportedly trying to show their clients how cool Microsoft's technology is:

"Indeed, Microsoft officials seem to believe they have a product that will dazzle advertisers. Some ad buyers said Microsoft is looking for $10 million to $12 million commitments for brands to build virtual versions of their products for HoloLens (imagine, say, a virtual car demo). Others say prices are lower, but that Microsoft is driving a hard bargain."

The potential for HoloLens as a demo platform is clear, but there are still a lot of questions that Microsoft has yet to answer, such as the cost of the headset and when it will launch to the public.

Source: The Wall Street Journal