Microsoft has now confirmed plans to launch a major new marketing campaign to help boost consumer PC sales. The company's official OEM Twitter account has revealed a livestream event that will kick off the campaign, which will begin at 11:30 a.m. PDT (2:30 p.m. EDT)
The announcement was accompanied by a graphic from that campaign, with the slogan "PC Does Whaaat?!" (and no, that's not a typo). It also confirms the involvement of some of Microsoft's hardware partners such as Intel, HP, Dell and Lenovo
According to previous reports, the new print, TV and online campaign will run in the US and China. It will try to show the regular person who might have a PC at home or at work that's five years old or more that the latest desktops and laptops can do many more things.
If you want to watch, you can sign up at the livestream's webpage. We will post a report on what's revealed during the launch event.
Update: The livestream is now online at the website, and it is even accepting questions to whomever is moderating the event:
Source: MicrosoftOEM (Twitter)