AdDuplex has announced that developers can now use its service to cross-promote their Windows 10 UWP apps on Xbox One. With this move, AdDuplex says that it is the first third-party ad network to add support for Xbox One apps.
Support comes via AdDuplex's latest SDK, which comes in at version 10.1. The SDK now support native Xbox One apps, and includes controller support for selecting and clicking ads. AdDuplex explains:
Meanwhile, if you're trying to add a new app with Xbox support, AdDuplex explains you'll have to create a new app record with Windows 10 set as the platform and Xbox selected as the device family.
This should be great news for any developer who already uses AdDuplex's cross-promotion network, especially if you're moving your app to the UWP platform and plan to add support for Xbox One.
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This is awesome as it is proof of two things.
1: Microsoft sees Xbox as a big part of the Windows 10 ecosystem as opposed to a separate section.
2: Third party development for uwp is growing, otherwise aduplex wouldn't have bothered to add the option.
Yes. Although adverts suck. The important thing as mentioned above is that this 100% confirms UWP is gaining traction. And that Xbox as an ecosystem is entirely mergable with Scorpio and PC on the same device.
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