Purported Microsoft Lumia 550 render with front-facing flash almost gets it right

This morning the site OneTile.ru has posted a purported render of the yet-unannounced Lumia 550 aka Saimaa (RM-1127) Windows Phone from Microsoft. I broke some details on this phone recently having seen it with my own eyes, including what looked very much like a front-facing flash in the upper right-hand corner.

So what about this render? I can't speak to the blue color as the one I saw was in glossy white. The overall design though is similar. Then again, starting with the Lumia 640 series and up to the Lumia 950, you can almost describe these design as 'generic Lumias'. Indeed, looking at this one of the supposed Lumia 550 and it is hard to gain any details from it.

Noticeably absent is a conspicuous flash from the corner. Although where there appears to be a sensor of some sorts is the general area where I saw what looked to be a dual-LED flash. We reported on some of the other specs of this phone, which include:

Lumia 550 Specifications (rumored)

  • 1.1 GHz Qualcomm Snapdragon 210 quad-core (unconfirmed)
  • Removable SD
  • 8 GB internal storage
  • 4.7-inch 720 x 1280 AMOLED display
  • Glossy White or Black polycarbonate
  • On-screen keys
  • Metal around the display
  • LTE
  • Speaker lower left on the rear
  • Rear camera with flash

I am not sure about the processor at this time as the one listed above came from another site (and store listing), so take that with a grain of salt.

All in all, the Lumia 550 looks to be a rather ho-hum device at this time with little deviation from the current Lumia 640 design aesthetic. The devil is in the details, however, and there remain quite a few unanswered questions.

No particulars of when this phone will be announced, although I do not hear it will be revealed at the October 6 event in New York City. However, being such a nonchalant device, anything is possible.

Source: OneTile.ru

Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

166 Comments
  • I think, this is sensors.
  • For a low budget phone, I think this is great..however can we have less bezel space please! The less bezel requirement comes up as a comment for most of MSFT's design (also referencing cityman, talkman & band 2 renders). By now, I hope they (msft) have gotten the message that little (or no bezel) is the way forward in design appeal. Take a leaf from dell's xps laptops or Samsung's curved phones
  • Yeah bezel is to big
  • I agree! Every phone from Microsoft have so much bezel.... It must be the same one guy who's stuck in the basement designing all products besides surface lol
  • Also, form and color are the same with iPhone 5c imho
  • Nokia had color before apple.
  • And wireless charging pads before Samsungs new commercial push. Marketing has always been a big problem for microsoft/Nokia windows phone. In house I believe they think Ben The PC guy doing smoked by windows phone campaigns + Joe B pretending to be a rock star will win over the apple crowd when they see how "cool" MS is
  • Sammy taunts Apple that the new iPhone doesn't support wireless charging... Well.. We had it since 2012 bitch, you're not a special snowflake.. xD xD
  • Looks the same from the front as the 5c, though they copied that from Nokia. But looks very similar to the 950 as well. Just have no time for this bland design!
  • Except this isn't likely going to cost over five hundred despite lower end specs.   Apple cannot budget hardware, or at least price them correctly...
  • Doesn't stop people fom buying them though.
  • Have you heard the rumored pricing of the 950xl?
    Shipping with threshold one allegedly so we can be extra beta testers.
    If the reported prices are true even with the allegedly included accessories this phone will fail and I can't believe Microsoft doesn't know that
  • people want a flagship and there is good reasons for the price of them. Sure they could make one with lesser specs ( Oh wait they are doing that already) I dont see a problem with that price, it has 16gig more storage is 50eu less and is coming with a bunch of free stuff? Honestly, fans buy these and thats a good deal if thats what it really is.  
  • iPhone 5C is a Lumia 620 knock-off
  • Absolutely same opinion here, it really looks like an iphone 5c! Or a reboot of lumia 630.
  • Lol iPhone 5c copied from Nokia Lumia colour
  • Well, apple invented the color. Back then, when apple was a friendly litte sideplayer to the Win98-nonstop-crashing IBM-PC.   Edit: Maybe the colored gameboys were earlier, i don't recall.
  • I agree, this looks suspiciously like Proximity sensor and Light sensor (or whatever the exact term might be) A led flash would look a lot more prominent. Not sure who came up with the idea this being a flash. o.O
  • Sometimes when you have nothing to report you invent the news yourself. I kid though. Or not.
  • I will wait till Lumia 750 pops out.
  • 750 ?.. Is it still coming?.. Satya Nadella is planning to concentrate on 3 areas.. Budget (L550) , Business ( intel phone ) , and Flagships ( L950/L950XL ).. So where does L750 stands?
  • I guess the 850 is more likely
  • Me too waiting for 750
  • SD4xx , 5MP FFC and 8MP Rear camera.. Please add these and its good to go
  • Metal around the display..??that sounds osum.
  • Weird though since Entry-Level Lumia 550 have it.
  • Meh bring on the 950 and xl I say
  • Soon™
  • looks nice
  • This is the problem they all look alike. You would think Microsoft would ditch the numbering system and the old style away now. Start fresh with windows 10 with a new name etc.
  • Lumia Disappointment?
  • Lumia Meh & Lumia Meh XL
  • Same design running from Lumia *3* series. Ugh :(
  • The Nokia branded Lumias had the best designs till now.
  • well doesnt mean they are not allowed to change it.. they keep on using the same thing over years.. got 2 change one time
  • My 525 looks better than most of these newer ones
  • x20 Series so far the best Lumia series. x30 though got alot of compromises but some of then are great like 830, while x40 series fixed those but doesn't have flagship.
  • I hate these black and white options! Lumias should be colourful!!
  • I think they should sell all base models in black and white but offer color packs for the backs.  Say 5 colors = $20 so you can pick and choose to match your mood.
  • Yeah, seriously Lumia is know to have color options now they try to make I generic Android lineup that only have black and white, Heck even iPhone already started to give more color options. If these are true, they will really look like generic black and white phones barely distinguishes with one another. While other phones in the market follows the old Lumia of giving color options. Looks like 640 series is the last true Lumia.
  • It would be much better if it had capacitive buttons instead of on screen ones. Added to the pass by list.
  • If MS sells it for 50-60 bucks on developing countries it may be a winner against the onslaught of cheap Androids.  
  • $60 ~ ₹4000 ... THIS IS NOT HAPPENING.. TRUST ME .. It would cost ₹7000 atleast
  • The Lumia 530 is only $30 USD here in the states at my local Walgreens.
  • May be in US they can sell it for that price.. Not in other countries.. Sad , but true..
  • it would gonna cost 10999
  • Yeah, probably not gonna happen, but it should, as a desperate, but neccesary measure.
  • Hope for the best..
  • Look at the time. Shouldn't it be 5:50?
  • MS invented copy and paste for actual phone hardware.
  • Sorry. That credit goes to Apple :)
  • The time tells it's a 950, weird :S
  • Ha! Nice eye
  • Thusday 30- July 2015.
  • From the front they look the same so irrelevant which number is time they use.
  • I actually think that image is 950 and that white spot is the infrared emitter for Iris Scanner. Infrared light are commonly detected by cameras.
  • Sorry I saw now the image (Windows Central app didn't load the image) and that's definately a sensor for proximity and ambient. I thought the leaked image was this.
    http://wmpoweruser.com/wp-content/uploads/2015/08/image55.png
  • They. All. Look. The. Bloody. Same. There's no imagination in any of these designs. Forget the details, these things need to catch eyes and turn heads.
  • Glad you said that because that's exactly what I see. And it is a bland design at that.
  • Indeed, there is nothing bad about uniformity but seriously Lumia before at least you can tell the difference in the front. Also the lack of color options is disturbing.
  • WMPU posted some more pics.....I think it looks good in Red and Blue. Too bad there is no Yellow, Orange or Green(that we know of anyway)
  • I would love a CLEAR Lumia 550.
  • Seems cool. But don't expect to see SD210 processor.
  • Maybe it was a notification LED not a flash? Since Windows 10 mobile supports LED notifications.
  • Bad processor/chipset choice.
  • Well they will make 550 cheaper than former model, maybe as cheap as 430. 650 might be a replacement for both 640 and 540.
  • Hello Mr Rubino, have you seen the rumors(wmpowerusers) regarding the pricing of the 950XL?
  • I guess my Lumia 925 has a front facing flash now too!     Dude that is the proximity sensor turned sideways.
  • As I point out, what I saw is not what is in this render. Please read before commenting, dude.
  • Since you have seen these phones.. Do they look like 535? Coz if that's the case.. Not good man not good.. But again personal opinion.. I like metal body square design unibody.. Like 720,920,925 or the obi world phone or the iphones glass metal unibody..
  • I am looking forward to see what SoC and RAM size it packs finally? Any SoC below SD 41X is thing of disappointment no matter what the price of this phone would be.
  • Would an SD200 be a disappointment if the phone cost $1?
  • What?! Still Snapdragon 2xx? I don't like this phone already.
  • SD210 is not that bad if its super cheap.. Still SD410 is the best way to go even if its lil bit costly
  • By writing off Nokia merger, Microsoft is not directly into OEM competion for windows phones any more but into "promote" windows(phone) ecosystem. While taking such a role, Microsoft MUST articulate its "show case" or "show cuase" products with state of the art / innovative/ and top of the line components including but not limited to RAM, SoC, Camera lens, peripherals, sensors,etc. Don't be a bad role model to actual OEMs in this fast and ever changing mobile tech world. Nokia built the best Windows Phones that last for 20 years or so but didn't pack enough RAM so they were outdated before death. Why everyone wants to copycat Surface including apple, becuase Surface Team set a very good platform or a model for OEMs to follow and bring the full potential of Windows 10's hybrid model. We are tumpeting that WP platform does not need 1 GB RAM, 512 MB is enough but now a days people with BYOD mobile plans want their phones to be "future-proof". MICROSOFTS MUST UNDERSTAND 3 THINGS; CONSUMERS, TECHNOLOGY AND COMPETITION, NOT JUST ONE FOR EACH PRODUCT (phone).
  • Agreed
  • Why the hell Microsoft stick to the rounded corner design :( Nokia Lumia designs were great
  • I hope the 850 and 750 to be the squared ones...
  • I feel exactly the same. If you look at ALL MS lumias they all have the same rounded corner desing. I think nokia's design is good. square tiles look great on squared corner phones.live tiles look kind of odd in this design.but it is just me.
  • We have consumed too much salt already.. Can't take even a grain anymore...
  • LOL!!
  • I feel cheated now as I bought 640XL just yesterday! Ohh. Wait! Its snapdragon .... Wwwaatt? 200????
  • 640xl better than this.
  • Why would you not wait till after Oct 6
  • You mean wait for 950Xl?
  • yeah, 659€ Lumia 950 entry level. Wow, hope not. XL even more expensive 749€ http://winfuture.de/news,88985.html
  • Wait and see if there is something else. I understand if the 950XL is to costly. But maybe they will surprise us with an other phone (550) to hold you over until the 950 is within your grasp or even the "Surface Mobile". Maybe If nothing else a price cut on the 640XL
  • You're right. 
  • And if this rumor become true, then I think the price is ok.... http://wmpoweruser.com/rumour-the-lumia-950-xl-will-be-pricy-but-come-wi...  
  • Welll 950XL in India should be around ₹35000. cannot afford a windowsphone on such a cost for the quality of apps it has got. I mainly prefer low cost windows phone since at this cost when compare to android windows has the best OS which I can rely on.
  • ₹35000??.. No way.. Its gonna cost more that that... Close to iPhone 6s ... ( not iPhones 6s Plus ) .. But there are some rumors that there will be good in-box accessories to make it up for you.. But do you need all of those accessories ? We gotta wait and see.. I hope its not like that..
  • Lol, it's too big and dark to be flash. My 620 has this and it is sensor not flash :P
  • If it comes with metal corners & snapdragon 410 I will buy.
    Fed up of waiting for Lumia 7xx successor
  • That blue is sexy.
  • I must be the only one that likes this design. I prefer colorful/removable polycarbonate backs to metal. I really hope it maintains the same 5 inch screen size as the Lumia 640. Honestly, all I want is the exact same design as the 640 with a faster processor and Continuum functionality.
  • What do you mean by generic Lumia design?The true Lumia designs were all in Nokia Lumias,I don't find that in Microsoft Lumias.Nokia Lumias had so much more variety in their designs.The 520,625,630,730,830,925,930,1020,1520.All of them could be differentiated easily.Microsoft one's look all the same
  • Well by the looks of it, they're virtually have now all similar shape and rather conservative design, thus generic. Lumia followed the Fabula Design Language that introduced since N9 until 640. Fabula is about colors, curvature, pillow-shaped, curve glass (not all) and minimalistic.
  • What about the front camera ?
  • So will the 640 still be supported after this replacement? T-Mobile has dropped it and ATT only has it as a go phone which may never get an official W10M update. 640XL as well?
  • Aa long as there are unlocked models available we'll be fine. But it sucks that T-Mobile is not into selling Lumia handsets right now. This will not help consumer adoption.
  • Really need a new lumia with design similar 925
  • Uhh! You're right. Almost forgot about that beauty!
  • +1
  • Man my wife is hoping that they make a lady sized phone with the kick a$$ 20meg Lumia cameras. She loves the pics my 1520 takes but wants something iPhone sized. Medium specs with high end camera would be awesome for female market.
  • Why dont you buy a Lumia 930 for her. Picture Quality should be good too on that one.
  • I like my lumia 540 alot buh the bezzels are little confusing .. But a great phone .. 550 with front flash.. Sounds appetizing..
  • All the phones look like the 640 now wtf is Microsoft doing
  • Exactly!
  • Apparently talanted designers weren't part of the purchase of Nokia's mobile devision.
  • Or maybe they included with lay-offs.
  • I'll get this one if it'll have a SD410 processor
  • Me too, and 1 GB RAM of course!
  • Hum... won't trade my 535 DS for this one if it doesn't have a 5 MP front camera... also the design of my phone is more appealing than that of the renders... If that changes, I'll certainly buy it!
  • Waiting for a SD615/620 phone
  • Waiting for a SD615/620 phone
  • Waiting for 850 with SD615/620
  • That'd be nice. Hopefully it also gets a metal chassis while keeping the backplate with the battery removable. A better specced 830 would be my dream phone!
  • Hey guy, what phone is it? A five-six-nine-hundred-something!
  • No front flash for the 950/XL?
  • what about the back camera ?? is it a 8mp ?? and I'm curious about glance screen. if it has glance, i'll surely buy this... 
  • Glance is not possible on Amoled and since the leaks they it will an Amoled Screen...
  • Glance is Possible on Amoled! Worked Fine on Luia 925 and Lumia 1020! Only thing is the Phone Needs Display Memory for it which for Example the 930 has not... :-(
  • Woudln't the dark covering on the "alleged flash" defeat the purpose of a flash? If anything, it's an notification LED.
  • It is a render not am actual phone.. Dan says in actual phone he saw the flash.. This render is misleading in that aspect.. See closely its just a 535 with some changes..
  • Why 4.7" I don't understand
  • Why not?
  • Excactly 5 is overrated, look at the 735 it is superior in size and form factor to most phones out there!
  • October 6 ill just wait to see what will be offered as high end phones
  • All the phones you have shown till now are just renders of 535.. And it retails at nearly 100 usd in India.. I wont buy a 500 usd phone with looks of a. 100 usd phone.. I mean like even a fanboy can't approve of these 5 year old mobile designs..
  • This is no successor to the 520 they had better placed it in the 6xx range...
  • So they aiming for a six model range of 550, 750, 950 + XL of each? or 550, 650, 750, 850, 950 + XL?
  • 550 is displacing 640.. There's not gonna be a 6xx series.. And not a 750 as wel.. Budget(L550),Business(phone with intel processor),Flagships( L950 & 950XL ) .. But i still wish for a 750 though.. We gotta wait and see
  • I prefer the elephone windows 10 is 2k screen and 21 mg camera for 299.00
  • The front-facing LED flash is becoming a trend. We would see a rise in the amount of people suffering from burned retinas.
  • I really hope they will put in a SD400. It makes a lot of difference.
  • Those bezels look pretty big!
  • I think they are trying to overcome the limitation of 640. While 640 is great at price but it feels cheap and front camera is lackluster. Metal sides better front camera and amoled screen are good improvements over 640. Moreover, 640 also have cheap glass. Even with great battery and larger screen I don't think 640 can replace my old 920. Always switch back to 920 with few days of 640 use. But great back up phone (640)
  • Y no square designs from Microsoft Lumia like 730,830 etc.
  • So it's just a lumia 950 with poor specs
  • Looks the Saimma as the rest.
  • With Lumia having the best brightness control of all WP devices, I don't know why they wouldn't just copy Apple.   I wonder if maybe we're getting an LED notification like other phones.
  • hope it come with 400 series processor :)
  • Probably light sensor.. U will notice that on Lumia 920/1020.
  • It's just another rectangle with big assed round corners. MS must own the patent for this.
  • A shame this won't rock a 410 processor rather than the 210. A decent mid-ranger that's under 5" is the main thing missing from the rumours so far. I'm kind of surprised to see a 4.7" phone from Microsoft anyway, other than the 435 I think it's the smallest Lumia they've made so far. Hopefully we'll see a Lumia 735 successor eventually, I still believe a flagship specced version of the 735 would be near perfect.
  • Nonsense. Measly 4.7" when the L540 is already on the 5" mark. Why always a step forward and 2 steps backward?
  • Return of the proximity sensor on low end devices? Plus a notification LED?
  • Can somebody explain "ho-hum device"?
  • Basically this looks closer to a 600-Series (638) and that's somehow bad because Microsofts name is on the top instead of Nokia. :P
  • That the term "generic Lumia" is even being used points out the problem with the flagship designs. Your top-end hardware should look like your bottom-end stuff. It makes the allegedly good devices seem cheap.
  • Bro, give us a damn flagship phone already...... These budget phones are not impressing me.
  • This device seems like it would be interesting, for sure. Not to replace my 640 but possibly an alternate phone