AMD purchases Pensando to improve data center optimization and compete with Intel and NVIDIA

Amd Lisa Su
Amd Lisa Su (Image credit: AMD)

What you need to know

  • AMD announced plans to acquire Pensando for approximately $1.9 billion.
  • Pensando specializes in improving data center performance through processor optimization.
  • Several big-name organizations already work with Pensando, including Microsoft Azure, Oracle Cloud, and IBM Cloud.

"All major cloud and OEM customers have adopted EPYC processors to power their data center offerings," said Su. "Today, with our acquisition of Pensando, we add a leading distributed services platform to our high-performance CPU, GPU, FPGA and adaptive SoC portfolio."

Pensando already has several high-profile clients, including Microsoft Azure, Oracle Cloud, IBM Cloud, and Goldman Sachs. The purchase should improve AMD's ability to compete in the data center industry. Analyst Patrick Moorhead likens Pensando to AWS Nitro.

Girish Bablani, the corporate vice president of Microsoft Azure also weighed in on the announced acquisition. "We have seen a 40x improvement in overall cloud based connection related performance. Pensando delivered this in less than 12 months. This partnership has enabled a transformational 'limitless networking' shift that will ensure our customers have access to the highest performing products and services they expect from Microsoft Azure."

The acquisition of Pensando should fill several gaps that AMD has in the data center space, allowing it to play catchup with the likes of Intel and NVIDIA.

"This gets AMD into the NPU or IPU market," said Moorhead (via TechCrunch). "It will compete with Intel, Nvidia and Marvell. Pensando has a very good array of enterprise and cloud customers. I like it."

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Sean Endicott
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Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

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