If you're not a keen follower of the AI space, then the name Hugging Face may not mean anything to you. But the company has just been acquired by NVIDIA, which continues to reinforce its new identity as an AI company.
Announced today by NVIDIA CEO Jensen Huang, Hugging Face will be joining the company in an acquisition priced at just under $13 billion.
Hugging Face is an open platform that has been likened to GitHub, except for local, open AI models that anyone can use. NVIDIA's plans are to keep Hugging Face the same as it is today but to scale. Because if you're not scaling AI these days, what are you even doing?
"Hugging Face will remain an open platform for the entire AI ecosystem. Developers will choose the models they want, the frameworks they want, the clouds and inference service providers they want and the computing platforms they want. NVIDIA compute will not be required to build on or deploy through Hugging Face.
Hugging Face will continue to support open source and open weight models from across the ecosystem, from every model builder. It will continue to support multi-cloud and multi-accelerator development and deployment, so builders can use the hardware and infrastructure that best fit their work."
Keeping personal opinions about AI aside, I'm certainly more in favor of real people being able to use AI models without having to rely on massive, un-evironmentally friendly data centers from the likes of Microsoft and OpenAI.
AI is very much here to stay, whether we choose to embrace it or not. But I'm definitely on the side of being able to use it however you want to use it and without feeding all your data to companies that don't necessarily deserve it.
NVIDIA is very much AI-first these days, though. Gone are the days we'd all look at its shiny new GPUs, and our only thoughts would be about gaming. It does make you ponder what the future holds for gamers, though.
I've got an RTX 5090, for example, and it's still overkill for gaming. But with 32GB of VRAM and a ton of compute horsepower, it's pretty damn good for local AI use. But is this where future products will be aligned first? Everything's getting more expensive, and AI is definitely to blame for a good chunk of it.
Alas, here we are. If you use Hugging Face currently, it doesn't sound like anything's going to change. But if you're a gaming customer of the company, as I am, I am starting to wonder how important we're going to be in the future.
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