Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

Sword of the Sea may land on Xbox soon
By Adam Hales published
XBOX Giant Squid has confirmed it is beginning to explore port options for Sword of the Sea, raising the possibility of a future Xbox release for the critically acclaimed indie title.

Xbox’s new CEO responds after Insider update reportedly bricks a Series S
By Adam Hales published
XBOX Xbox’s new CEO Asha Sharma directly responded to an Xbox Insider who claimed a recent update bricked their Series S.

South of Midnight scores big as BAFTA crowns a surprise winner
By Adam Hales published
XBOX South of Midnight wins the BAFTA for New Intellectual Property, beating titles like Split Fiction and ARC Raiders, marking Xbox’s only award at this year’s ceremony.

Xbox games head Matt Booty was asked which upcoming game stands out — here's what he said
By Brendan Lowry published
Xbox Recently, Xbox's games chief Matt Booty was asked which upcoming projects from the brand stand out, and the RPG Clockwork Revolution came to mind for him.

Xbox gives more hints to Game Pass 'TRITON' and 'Duet' codenames
By Adam Hales published
Xbox Xbox may be testing new limits for cloud gaming as 'TRITON' and 'Duet' codenames surface again, hinting at subscription variety.

Xbox adds per game Quick Resume toggle
By Adam Hales published
XBOX Xbox’s April 2026 system update introduces per game Quick Resume controls, expanded Home customization, improved personalization, and new indicators for streaming and save data.

"Darkest ever" Metro 2039 looks absolutely insane — Xbox First Look showcase offers our first glimpse
By Jez Corden published
Xbox Metro remains one of the best and most immersive shooter franchises of its era, and Metro 2039 looks to absolutely continue that tradition. 4A Games offers us our first glimpse in partnership with Xbox.

Starfield gets Switch 2 rating days after its PS5 release, extending hopes for a port
By Brendan Lowry published
Xbox Is Starfield coming to Nintendo Switch 2? A new rating suggests that it is, though recent reports claim the port in development has been difficult to make.
All the latest news, reviews, and guides for Windows and Xbox diehards.


