Marketing, it's always been hit or miss with Windows Phone over the past two years with not any in particular sticking. Things might be a little different this time around with Microsoft picking up a couple of big celebrities to pimp the platform.
We now can get a taste of what those ads will be like, with videos for Gwen Stefani and Jessica Alba going live on the Windows Phone YouTube page. First impressions? Positive, mostly because these ads showcase the operating system and how it relates to the individual. The video with Jessica highlights Kids Corner, a handy feature that most consumers with kids would appreciate. You can watch it below.
Up next is the video with Gwen Stefani, which doesn't highlight a particular feature of the platform but instead aims for the 'personaliztion' angle and how live tiles are unique to her life. That falls into the overall ad campaign of how Windows Phone has been "Reinvented Around You". Check it out below.
Overall, I'd say this is a good start the campaign. The combination of likeable celebrities, highlighting platform features, and how each Windows Phone is unique to the users is a strong message and hopefully will resonate with the public. We'll update the post when we see the video with Jay-Z as well.
What do you guys think of the new ads? Would you do anything different?
Source: YouTube (1), YouTube (2)
Microsoft wants to bring Steam to the new Windows 11 app store
Could Steam itself eventually come to the Microsoft Store? That's the hope from Microsoft CPO, Panos Panay, according to this new interview.
Halo Infinite Season 1: Heroes of Reach announced
343 Industries has announced Halo Infinite's first multiplayer season, Heroes of Reach, as well as more details about the game's seasonal model. Here's what you need to know.
Here are the processors required to run Windows 11
Wondering if your CPU will enable you to run Windows 11? Well, wonder no more; Microsoft has published its official list of compatible processors.
These are Zac Bowden's top 7 Prime Day deal picks
Prime Day is almost over, which means there's not much time left to save big on some of your favorite items. I've been busy scouring the Amazon for the best deals that I think you should be aware of. Let's go!