Cherry Mobile boasts Windows and Windows Phone Live Tile syncing in striking new ad

When it comes to commercials for Windows 8.1 and Windows Phone, as they say in Hollywood, everyone is a critic. Either the ad should be complex or minimal, long or short, everybody has his or her idea of what works.

Philippines-based Cherry Mobile is one of the more recent budget manufacturers to jump on the Microsoft train, and they seem to be going all in with their latest commercial.

Featuring Cherry Mobile's new 'Alpha Style' series of Windows tablets and Windows Phones, the brief commercial exaggerates – but actually demonstrates – the benefit of Live Tiles. More importantly, the ability for app synchronizing across the range of hardware is mentioned, something that next spring's ' Threshold' takes to its logical end with a full-on Notification center.

Cherry Mobile's hardware does seem enticing, especially for its designated markets. Our earlier report detailed the full specifications for their new lineup:

"The Cherry Mobile Alpha Style is a 4-inch device with a Qualcomm Snapdragon 200 1.2GHz quad-core processor, 512 MB of RAM and 4 GB of storage, along with a 5 megapixel rear camera. The Cherry Mobile Alpha Luxe is a 5 inch smartphone with the same processor as the Alpha Style, 1 GB of RAM and 8 GB of storage, along with an eight megapixel rear camera. The Alpha Style is due out later this month for 2,999 Peso (about $69) while the Alpha Luxe is priced at 4,999 Peso (about $114)""The 8-inch Alpha Play tablet, using Windows 8.1, has a 1.33 GHz quad-core Intel processor, 1 GB of RAM and 16 GB of storage. It will sell for 7,999 Peso (about $182). The 10.1 inch Alpha Morph tablet uses Windows 8.1 and has the same processor as the Alpha Play. It has 2 GB of RAM and 32 GB of storage and will sell for 11,999 Peso (about $274) Both tablets will go on sale later this month and both will come with Office 365 pre-installed along with 1 TB of free OneDrive cloud storage for two years. It looks like the Alpha Morph also supports an optional keyboard."

What do you think of the ad itself – practical or too much feigning?

Source: YouTube; Thanks, azcruz, for the tip!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.