Dare to Live Windows Phone campaign kicks off in London's west end

Today marks day one of the Dare to Live marketing campaign by Microsoft and Nokia that will have the teams tour the UK challenging the public to see if their smartphones can beat Windows Phone (white Lumia 800s were used at today's event). Much like the Smoked by Windows Phone challenges that have been held across the globe, participants will pocket £20 on the street if they can beat Windows Phone at standard tasks.

Should they lose, participants will have the opportunity to take on the Microsoft team with a dare. Whether it be tightrope walking or the Big Air, the dares are fear destroying. We went down to the Westfield shopping centre in Shepard's Bush to see what was happening. As one can see from the photos, it was quite a sight to see inside the building. There were a number of losing contestants who took to the ropes and bagged themselves a "DARED" Windows Phone shirt.

Be sure to view the tour calendar to be sure as to when the team will be at a city near you. For now check out more photos after the break.

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • It will pay off
  • Cool
  • Hmmm. I'll reserve comment until someone gets hurt during a Dare stunt. I wonder if this localized marketing stunt came from the same mind that brought the Time machine. And I wonder if that mind was the one that left last week.
  • Will be interesting to see if this pays off. One might think when such a campaign is carried out in the streets it would affect very low number of people and thus have little impact on actual sales. However, Nokia and Microsoft have videod those past Smoked by WP campaigns and put the clips on youtube, where millions of people can watch them.
    Here's a Lumia 900 music video of the launch:
  • Already having a Windows Phone I'd probably be exempt from this competition, but I'd still be up for doing the dare just to get a shirt!