First pics of Microsoft’s Holiday Stores show up for the Galleria mall in St. Louis
They may be small, but they're pretty
Although Microsoft has been opening quite a few full-fledged retail Stores over the past few months, the last time we counted there are still less than 30 nationwide. Microsoft’s solution for this, albeit temporary, is to open mini “Holiday Stores” in malls and shops across the country.
While we don’t know the range for these little popups meaning if some will be big and some tiny, we do know they will look quite nice. Case in point are these two photos from the Galleria mall in St. Louis, where we can see two Microsoft kiosks being prepped for the 26th.
The Surface RT tablet appears to be the sole focus
Although this is a far cry from a proper Microsoft Store, we can see these being very effective for pushing that new Surface RT tablet, which looks to be the main focus of this one setup. We don't know if these are the only kiosks being setup or maybe if this is just a front for something larger within the mall, but it's a start.
We presume an area like New York City will get something a bit more extravagant or at least it will sell a few more items. We’ll keep an eye out for any developments and if you see something in your area, feel free to pass it on.
Thanks, Kyle L., for the pics!
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
Sorry but if you're a salesman and you're manning a kiosk you've alreay lost (unless you're still in high school). If this is what Microsoft meant by pop-up they have truly failed.
people also seem to be missing the point of the surface, it's not something they are planning to sell in ipad quantities (though i'm sure they wouldn't mind if they did) but are rather something used to promote windows 8 and to set the bar for hardware that OEM's are going to put out.
that being said, for a fairly simple layout and modest size, they really could have put these in more places. maybe they don't want to spread their stock too thin.
Do people not understand the risk that Microsoft is taking this month forward. They are trying to change their entire identity.
I am positive that Microsoft has a back-up plan if this consumer frinedly outlook doesn't workout, but none the less they are spending ridiculous amounts of cash to do it.
they are trying to get in the public eye and this will be cheap and effective ways to promote windows 8 and also get some sales from random consumers.
EDIT: I checked the job description for a manger position at the NYC store and it says that there will be 30 or more product advisors and 6-10 assitants so the NYC location may be a full store.
Try comparing what you can buy from the MS Store online for US & UK. US=tablets, laptops, phones, xbox. UK=Mouse & keyboard.
Hey Microsoft, come put one of these pop up stores in Braehead in Glasgow. It's right outside the Apple Store. It'd be bloody hilarious.
No not tiny! It's like an iPhone 5. Long, thin, can't work out where it's menat to go, and is a big disappointment.
Basically what I'm trying to say is: CALM THE EFF DOWN AND STFU!!!!!!!
If its not near you make a trip or order you stuff online. Stop being entitled whiners...