ITV releases gorgeous new viewing experience for Windows Phone

Following in the steps of the BBC, ITV has also launched its catch-up service on Windows Phone. The app is the initial release but we're already seeing a rather polished product. There's content from ITV, ITV2, ITV3, ITV4 and CITV for consumers to enjoy, catching up with their favorite shows while out and about. ITV have also added a few hidden gems in this app too, including a stunning user experience.

ITV as a network has undergone some major re-branding lately with a new logo to boot, and the official ITV Player app for Windows Phone doesn't disappoint. the overall look and feel of the app itself fits in well with both ITV and Microsoft's Modern UI, offering interactive Live Tiles and a fluid, beautiful user interface (seriously, even the splash screen is gorgeous). As one would expect with such an app, consumers are able to check through their favourite shows for episodes they may have missed.

ITV Player

The development team have gone one step further, however. There's not only catch-up functionality in this initial release, but also live TV. As is the case with standard ITV content, there's advertisements included, but they don't hinder the experience with a constant stream products and services thrown in the viewer's face. Also, when viewing the list of available content on a channel, a quick swipe to the left or right will take the user to the next channel without having to go back through through multiple screens.

ITV Player

Expanding on Live Tile support noted above, it's possible to pin individual shows to the Start screen, for convenient access to favorite content. Did we mention the app was also built for Windows Phone 8.1? Give it a try and see what you think. Let us know your thoughts in the comments.

QR: ITV Player

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.