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5 extreme 2019 predictions for tech and Microsoft

Every year techies, analysts, and leaders of multibillion-dollar companies set their eyes toward the future and try to anticipate, "What's next?" For some, this is a time to flex their analytical muscles. For others, it is an act of pure enjoyment.

Still for others, like CEOs of large tech companies including Microsoft's Satya Nadella, Amazon's Jeff Bezos, Qualcomm's Steve Mollenkopf, Google's Sundar Pichai, and Apple's Tim Cook, it is a necessary activity to help guide or modify multiyear strategic plans.

Yet, just as the leaders of the world's leading tech companies, my view of the future is shaped by current and emerging tech, consumer and market behavior, emerging trends, corporate strategies and investments, human nature, history and more. With that said here are some of my 2019 predictions.

5G goes mainstream - and resistance gets a bigger stage

In 2019 carriers and tech companies like Qualcomm will continue rolling out 5G infrastructure. From the physical networks to the requisite small cell towers, to 5G-capable processors, to 5G smartphones and 5G cellular PCs 2019 will be the year that 5G goes mainstream. Though still in its nascent stage, some of the capabilities that 5G promises will slowly emerge next year. The full potential of the tech won't manifest until the networks are more mature beyond 2019, however.

Still, throughout 2019 I predict that tech companies, carriers, and PC and phone makers will all bring their 5G contributions to the table and will heavily market them. I believe consumers will respond and grow more versed in the promises of 5G and will begin seeking and embracing 5G devices. However, most consumers won't be fully aware of the slower timetable for 5G's full potential to be revealed.

5G goes mainstream in 2019.

Still, the 5G conversation will become more mainstream. Complementing this marketing-induced 5G awareness will be consumers practical observance of 5G infrastructure being implemented via small cell towers near their homes, and throughout their towns and cities. Among some, I predict this will fuel a growing resistance to 5G's proliferation due to health concerns. This will likely lead to increased mainstream US news coverage of both this resistance and the claimed health concerns. More local governments, supported by concerned citizens, may find themselves standing against IT companies and big government who, for financial and tech advancement reasons, will want to push 5G forward. However, any resistance will ultimately be a footnote in 5G's story, as history will likely attribute 2019 as the year 5G (though in its early stages) became mainstream.

5G powers remote healthcare - pushes IoT and edge computing

The version of 5G that will hit in 2019 will have a long way to go toward meeting the technology's full promise. Still, the low-latency secure 5G networks, capable of handling massive amounts of data will likely see greater applications in powering remote health care, supporting connected car tech, and pushing more proactive and intelligent A.I.

The profound advances in computing that 5G promises are potentially staggering in scope. 5G is not a mere incremental advance in cellular tech. Estimated download speeds of up to 1000 times faster than 4G or more conservative estimates of dozens of times faster are just the tip of the iceberg. With one to 10 gigabytes or higher, speeds compared to 4G's 100 megabytes, or the ability to download an entire HD movie in less than a second 5G is bringing a lot to the table. Low-latency, secure networks will bring the power of the cloud to the intelligent edge.

5G rollout in conjunction with more powerful, energy-efficient second generation always-connected PCs, I predict, will induce a modest, yet noticeable uptake in ACPCs in the market. I envision them becoming more of a staple in carrier stores (as another connected device like smartphones) and more aggressively marketed with competitive data plans. Holiday season 2019 will likely see carrier stores riddled with ACPC deals as carriers compete.

eSIM everywhere and users beware

eSIM will become increasingly popular in both consumer products and enterprise and IoT devices. More eSIM equipped PCs, smartphones, wearables (i.e., smartwatches, smartglasses, etc.), smart speakers, smart TVs, connected cars, factory equipment, embedded IoT computers will see a surge in eSIM usage.

Consumers will become more competent regarding the benefits of eSIM and the remote provisioning that allows plans and carriers to be changed "on the fly." I also predict that along with an emerging sharing of data plans across eSIM equipped devices (i.e., smartphones and ACPCs), cellular voice will be introduced late 2019 to eSIM-equipped ACPCs.

The eSIM-equipped Apple Watch and iPhone currently share the same phone number, and China Unicom is doing the same with eSIM devices. Along with the ability to choose carriers directly through the Microsoft Store on Windows 10, this technological advance will be the foundation for telephony-enabled PCs like Surface Andromeda for (maybe) 2021.

With the proliferation of eSIM in 2019, I predict there will also be a rise in the concerns, media coverage and actual incidents around security breaches. eSIM's inherent remote programming advantage exposes always connected and interconnected eSIM devices to unique security challenges. The threats can come from malicious actors, tech companies or even governments that could potentially leverage their authority to invoke controls on personal and embedded eSIM devices.

Microsoft 365, Cortana, Centaurus, Andromeda, Core OS and tablet mode

Photo credit: The Verge

This year we learned Microsoft is making a consumer version if its Microsoft 365 service. I predict that Microsoft will reveal that the core of this move is to further its dual user professional/personal strategy. Microsoft's cloud-based strategy and services are designed to serve users across work and life.

Cortana, I predict, will be a growing part of this professional/personal strategy. As she can now recognize multiple voices, she will further support proactively identifying and supporting digital identities across work and life. This will expand with her deeper integration into a more intelligent A.I. powered Windows, as well as with her presence across devices.

Surface Centaurus, Microsoft's dual-screened PC, will launch in Fall 2019 and herald Core OS on a small form factor. This will address the much-maligned Windows 10 tablet mode and introduce a dual-screen form factor OEM's can emulate. It also potentially prepares the way for a smaller dual-screen form factor, Surface Andromeda in the future. Centaurus gives time for PWAs to grow in popularity, a needed solution to in part address the app-gap, before Andromeda launches.

Inclusive Design and looking ahead

I predict that Microsoft's focus on inclusive design, which has earned it rewards and recognition will garner more mainstream coverage. Nadella has a personal drive toward empathy due to his experience with a son with Cerebral Palsy. This coupled with Microsoft's contributions to help people who are differently abled, through tech like Seeing AI, the Emma Watch, Eye Tracking in Windows 10, and much more, will push Microsoft's inclusion efforts to the forefront. Expect to see Satya Nadella invited to several mainstream news programs to talk about Microsoft's commitments to ensuring its products, services and hiring practices include everyone.

These are some of my 2019 predictions. Let's head into the future and see what comes to pass.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Sure hope you're right about eSim JW. Microsoft cannot afford to fall behind... AGAIN... We're already seeing eSim in iPads and Apple Watches. Apple is charging forward with it. Not putting an eSim in the Go was a slap-your-forehead, slump your shoulders, move. It's a complete no-brainer! I'd like to add that I think we'll see an 8cx variant of the Go in 2019. At least I hope we do. To not take advantage of that in 2019 would be another slap-your-forehead, slump your shoulders, missed opportunity. I get wanting to play it safe... given MS' previous failures in avante-garde adventures. But these days I think they're playing it safe to an extreme. For the love of goodness... give us eSim and 8cx in 2019 Nadella if you're listening!
  • Hopefully it's going to be a common feature on ARM based devices, the Yoga C630 has it
  • eSIM support was added to windows in version 1703. Certain variants of Surface already have eSIM. Personally, I'm waiting for Surface Go with eSIM.
  • That’s specifically what I’d like to see... an eSim in a Surface Go, the SP6, and in the Surface Laptop. The Surface line is supposed to be about creating a model for OEMs to follow, but lately it’s become just another OEM itself. Even breaking top 5 in PCs. That seems like the wrong approach. I’d like to see them get back to leading by example... advancing the Windows platform by creating inspirational devices that push OEMs to greater heights, not compete with them in established technologies and form factors. By means of the Surface line Microsoft should be leading the charge in ACPC, WoA, eSim, 5G, USB-C, inking and for that matter even... mobile, wearables, foldables, etc. etc. instead of cautiously sitting back and hoping OEMs will do all the innovation.
  • Unfrotunately MS will fall behind's in their nature to talk and never deliver, or deliver something half baked. Their past is proof enough.
  • eSIM alone doesn't bring connectivity. The device still needs Antennas and Radios for Cellular. That costs money in both components and licensing. This increases the cost of the device. That's why it wasn't in the Surface Go.
  • This is a great article and rather positive. I like it and hope those things pan out in 2019. I think that while 5G will be hyped and we'll start to see many devices, I doubt that in 2019 5G will be what I consider "mainstream". That word, I think will describe it better in 2020. Thank you for the great article.
  • Thanks for the support wpcautobot.
  • I didn't know eSIM could let you share a phone number between two devices, that's very interesting.
  • Yeah, it's just another reason why it's critical that Microsoft jump on this technology as soon as possible. And yet... sadly... though not unexpectedly... Microsoft is already falling way behind in yet another critical mobile advancement. We've already seen this technology in the new iPhone XR and XS and in the new iPad Pro (in fact its got both a standard Sim card slot AND an eSim). So if I'm a CIO asking myself how do I outfit all my front line workers with a tablet... who do you think I'm going to go with? The tablet with ten year old tech in it, or the one with today's tech? Microsoft simply must pull their head out of it.
  • My Samsung Gear S3 Frontier LTE has eSIM and can share the number with my main phone but of course, it isn't news until Apple does it.
  • Interesting. I guess this only goes to show that Apple, Samsung, and probably Google are already riding this wave while MS is sitting on their board trashing talking about how glorious their ride is going to be... someday... when they ever get the courage to actually catch one.
  • Ah great... just found out the Pixel 3's got it too! WTW is wrong with Microsoft?
  • Microsoft talks the talk, but doesn't walk the walk. Or maybe Jason is the only really talking about Windows and eSim. Has Microsoft themselves ever really talked about it being important for Windows?
  • MS announced at Computex 2017 the following eSim support for ACPCs... AT&T, T-Mobile, Vodafone, Orange, Swisscom, BT/EE, Gemalto, 3, Tele2, KDDI, Oberthur, GigSky, China Mobile. At that same conference, in addition to HP, Lenovo and ASUS, Microsoft also said that other hardware partners - including Dell, Xiaomi, Huawei and VAIO - are (quote/unquote) "committed to this new category of Always Connected PCs using eSIM technology". Which makes it all the more of a head scratcher how in the world they can make an LTE version of Surface Go and NOT put a frieking eSim in it?
  • Hi bleached eSIM is at the center of Microsoft and Qualcomms partnership for cellular PCs which was announced in 2016 and pushed since. As Maverick notes, partnerships with carriers was also announced and additional carriers have been announced over time. So yes, eSIM is a big part (though note complete part) of the cellular PC story.
  • It's also why the tech will not be the success story Jason makes it out to be. Because what's more interesting for carriers, have your customers on two contracts for two devices or have them on one? And with 5G: There is no way it will be anywhere close to mainstream in 2019. It will be something a minority will want in their devices. For the majority it will be too limited in terms of availability and too expensive. The cost of building all that infrastructure comes at a premium price for customers in 2019. That's not how you catch the mainstream market. Just look at USB-C to find out how slow adoption of new (and great) tech really is. 5G will have to prove itself and that it doesn't suffer the problems of 4G before it becomes mainstream. You are looking at 2021 for that to happen.
  • I suspect more customers are willing to increase their data plan on one contract than sign up for a second one, so the eSim plan could prove to be more lucrative.
  • Since China is already producing foldable screen pocket tablets (Android of course...) for 2019, by 2021 MS will be so far behind that it'll be pointless. My prediction is that Andromeda is no longer worth MS's time. I'm personally planning to go the dumb phone route and hopefully to find some form of 7 inch (ideally) or 8 inch (if pressed) non-foldable ARM based tablet with Windows to replace my L950XL during 2019. Unfortunately, despite all the noise about ARM from MS we've seen nothing like that either. It is depressing that Windows 10 still seems to be stuck with 10 inch+ devices that, whilst portable between office locations, are not exactly suitable for mobile use on the go or whilst in transit. All we have is old W8 era 8 inch devices with awful underpowered Atom chips. If MS are to push forward with an 'always connected' 2019 then they need to come up with some devices that make such a concept worth while. For any device that is more suited to use in houses or offices (anything 10 inches or larger) 'always connected' is just a nice trick, not a game changer. The foldable mobile tablet future is Android, and the small tablet future could well go Apple/Google's way too if MS remain true to form. The future on the streets will quite possibly feature many boarded up Windows. For Windows fans, I fear the long, dark teatime of the soul beckons.
  • Dual screen device is not essential but will address the need to evolve and differentiate in competitive mobile device landscape. After dual screen, perhaps we need triple screen. Hardware is not the difficult part but the OS and SDK enable responsive apps that work wonder beyond one screen. This is where the immense innovative potential of Windows Core OS begins.
  • Just as many apps will make use of dual screen APIs as many used Continuum. None.
  • Sounds like you and I have the same dream: That The Jetsons and insane advances in technology occur as quick as possible! ;)
  • My prediction for tech and Microsoft in 2019:
    Android, Android, Android. Then its suddenly summer and not much happening. Autum start with some more Android and then a explosion of Windows on Arm. Years ends with some Apples and Android.
    Microsoft will then wonder of one more year lost. Oh, yes there will be an Surface microphone, what is left from the Surface speakerphone when all is done.
    I hope I'm wrong.
  • You mean a trickle of Windows on ARM laptops.
  • 5G will be marketed heavily, nothing will come of it for some time. The inclusive design will see a few other products released. Everything else is complete bunk.
  • And support for us Windows Phone users?
  • Exactly how many of “us Windows Phone users” do you think there are these days? At its peak, there were only around 40 million actual users, worldwide. There can’t be more than a million or 2 left. Probably way less than that. You are lucky to still be getting monthly updates. There will be no more support, in fact all support will end in 2019.
  • Oh snap! Jason is predicting that 5G will become mainstream in 2019 - which is exactly what the entire telecom industry has been saying for the past 12+ months. Some bold statements being published here...
  • E-sim is something I'm really looking forward to. I've pledged not to update any of my (now 2-5 year old) phones, tablets or laptops until 5g and e-sim technology have really taken root and become mainstream. By that measure, I'd say it'll be late 2020 before I upgrade my hardware. Andromeda. Couldn't wait. Would have spent serious money to be an early adopter. Have totally given up. I honestly believe Microsoft can't find a compelling reason for Andromeda to exist.
  • I think the downside of foldable screens is too big for them to make sense (for example when using a Surface Pen, what happens when you are on the fold?). I am more interested in rolling screens. That LG TV in a smartphone form factor would be something else.
  • Too many promises taking too long or falling off the table.
  • Dual screen isn't a thing. It has been tried a few times and the form factor doesn't make sense. The future is a single, foldable screen. Dual screens are pointless and will look antiquated as soon as the Galaxy F or whatever is released.
  • Have to agree. If I get to choose between a screen with a butt crack in it, and one without? Just showed my teenagers the concept picture of Andromeda (pictured above) and that's the first thing they said. Well they just said "crack"... I'm the one who said "butt crack". :0) Just release a slate-shaped Surface "phone" Microsoft (running Core OS), encased in a tiny leather folio keyboard! $499 pen, keyboard and docking station included. Think mini 6.5" version of the HP Spectre Folio (without the trackpad). Go retro! ppl still love real keyboards. You'll clean up... I swear it!
  • It'll be just as successful as the last primo HP phone which relied on MS to keep the OS relevant in that form factor.
  • A Surface branded phone with Core OS driving the docking station functionality rather than just Continuum? It'd be way better than the Elite x3. Would be a true pocketable PC at that point. Wrap it in a premium leather, real keys, keyboard folio... throw in a pen... a mini Spectre Folio! Let Samsung chase the foldable dream for now... go all in on a Surface Phone MS...
  • With ZERO pocketable functionality..because no apps and poor implementation of the windows 10 UI and UX for touch devices.
  • Andromeda is definitely coming, either from Microsoft or OEM. We used to work long hours in front of workstation desktops for serious productivity needs and now this is increasingly replaced by mobile workstation notebooks. Likewise, the consumer drive for maximum productivity on existing smartphone will prepare for the arrival of Andromeda. The low risk time-line is 2020. I will not be surprise if Qualcomm together with Microsoft demonstrate a Snapdragon 8cx Andromeda form factor in addition to Centaurus at Build this year. I can't wait for Build 2019!
  • I can confirm a developer’s edition of Surface Andromeda with a Snapdragon 8cx will be released at Build. I can’t confirm Surface Centaurus, but Dell will announce their version probably next week at CES. I wish Microsoft would just announce Andromeda now, and say we’ll see it at Build. These “rumors” and “leaks” are getting old.
  • awesome can't wait for it
  • Stop thinking that everyone simply waits for that dream in vain for that device running a mediocre buggy OS, with NO MOBILE apps. No one but you fanboys are that dumb to actually pay MS for another beta project to be abandoned in less than a year...Devs don't give a damn about MS's app store now, and won't give a damn then...they've been burned enough by MS in the past. Thinking otherwise, you're clearly high on koolaid.
  • Microsoft should have never given up on Windows Mobile. The fundamental thing in business, in order to succeed in business you ought to be in business. Same story suited to Bing. It took nearly a decade for Bing to take off. Being in second or third place can be incredibly stressful. But all it takes is one simple floundering for the leader, boom you are #2 or #1 or on a close chase. By giving up you're again reinforcing their monopoly. Take Firefox for example, they could have given up easily. But doing so would have costed users, plugin developers etc. Instead they systematically eradicated obsolete plugins while improving the product. Even 1% market share is enough to keep going. I don't buy the idea that lack of apps as an issue as long as we get the basics covered(calculator, calendar, calories counter, whatsapp, telegram, instagram etc) Another path Microsoft could have taken is to fork Android and make partnership with OEMs to establish a de-googled platform. Unboxing your new Android phone will directly take you to the Microsoft login/ecosystem. The modern issue is Google started acting/treating Android as it's proprietary which is not admissible. Google Play Services is at the heart evil, and most of the apps don't even work without it. Had it Microsoft have its own Android platform, developers would have to write apps in a way that they would work In all Android platforms (stock Android/AmazonFire/Microsoft etc ). Even 2019 isn't late, MS can revive Windows Mobile. Happy new year!
  • Great post @nehemiahjacob... "The fundamental thing in business, in order to succeed in business you ought to be in business." This could not be more true! I totally get the whole Core OS, WoA "future" path, and I kinda get the foldable devices "future" path. But right now we are presently in... mobile nowhere'sville. And that sends terrible messages to developers. As they say a live dog is better than a dead lion.
  • On a side note at least Steve Ballmer should be appreciated as he didn't give up on Windows Phone. Nadella hasn't learn anything from the history. He had one simple job to stabilize Windows Phone iterate the software and hardware continuously without giving up. How dare he can simply write off like that?! It strongly sent a bad taste to the world. I'm still using 930, and the experience is getting harder only because that they are obsoleting some core functionalities like (search, sync etc). And one by one apps stop working as the devs neither improving nor patching, Amazon still is not giving up on FireOS, And a side note, people still listen FM/AM, feature phones. His job was to grow the user-base in his own pace. Writing off was the clear insult.
  • Windows Mobile was rejected by almost everyone so there was little point investing significant resources into a platform nobody wanted or needed.
  • 5G is going to be a disaster in the US.
    AT&T is ALREADY rebranding it's existing 4GLTE-Enhanced (which is not actual 4G) as 5GLTE to muddy the waters (and go cheap while reaping the sales from already confused consumers) and Verizon is test-marketing a similar rebranding of it's technology, stubbornly clinging to it's CDMA tech (which they have sunk billions into) instead of what the other 80% of the world uses: GSM.
    This duopoly will stunt the growth of 5G in the US (which is the PLAN by the Big Two) as the increased speed will NOT be matched with increased data caps by the ISPs, therefore 5G (or whatever it ends up being) will just eat through your data cap in a few days, instead of a few weeks.
    Prices however will be adjusted way upwards accordingly with the rubber-stamp approval of the industry-captured FCC.
    MS could EASILY create another XBOX 1 container to hold a full PC session just like they did with the 360-backwards compatibility layer to support PC gaming on the XBOX platform, they just won't as that would put more money in Steam's pocket.
    With pass-through keyboard and mouse support in it, the XBOX 1 X could become a great, low-cost all around PC gaming platform, with MS reaping the rewards. They have the back-end infrastructure to support PC Gaming, but considering the woeful state of the Windows Store, it would be a frustrating experience. Developers would LOVE to be able to write for ONE PLATFORM instead of the Babble's Tower of hardware and drivers they currently have to support, but this is Microsoft we are talking about so it won't get done. Too many egos involved.
    On the eSim front, I think it's more about supply-chain issues with MS hardware. They NEVER have the volume to get the best supply deals and have to use last-years tech because of it, and their hardware divisions are risk-adverse as Nadela will kill the entire division if it doesn't make it's numbers. I would say 75% of Suface sales are to businesses, and they have existing contracts with carriers that would need to be renegotiated to support eSim (and their PC management software would have to support it also) something they are adverse to doing.
    As MS moves to newer chipsets, it will come, but, just like USB-C support, it will come slowly.
  • Good read. Not too unrealistic.
    My favourite part is about inclusive design.
    We as people and developer as smiths of the tools consumers use, need to learn the empathy towards everyone. What Microsoft is doing is the best side-move in tech I have ever seen in this regard.
    I hope more differently abled (good choice of words) will give Microsoft a real chance. I have to admit that I think it will take most longer than this year before they dare even try out these supportive features of Windows 10 instead of their current tools which, to my understanding, is still heavily win32 based. Thank you for writing this article though :)
  • Thanks for the encouraging feedback Ransha. :-)
  • I totally agree!! WC shall in 2019 campion more writing in inclusion design. Not only for the purpose of social corporate responsibility, but inclusion design focus will lead and define new industry category and complement Surface further as Microsoft key differentiation from 2in1 to all new hinted wearables, headset... to come. Well done to initiate 2019...
  • Happy New Year George. Thanks for the feedback.
  • I don't see eSIM as a positive. I don't want to have to call my carrier to activate a phone. It's easy to just pop the SIM out and move it to a different phone. I like using different phones at different times.
  • I totally agree
  • Yeah, I'll admit, I don't get people's love for eSIM, it's been a concept that's been bandied around since before nano SIM's existed. I can understand some of the convenience, but there is also inconvenience (as you have stated) I just don't get why it's so incredible.
  • Ppl didn't understand streaming TV not so long ago either. Since then the word cord-cutters has been added to the dictionary. It's precisely that convenience you speak of which necessitates it. Plugging in a physical card will seem as antiquated as Redbox once this takes off, and it's already happening.
  • I doubt we'll see as much press as you're envisioning around the 5G rollout, especially amongst the ones concerned about the health risks. The fringe media have already pointed out that in the US, the telecom industry have already lobbied federal and state governments to pass legislation banning municipalities from inquiring into the 5G rollout. So most won't even know it's happening in the US until ALL carriers deploy.
  • I don't know..... I'm fine with 4G LTE.. The prices I see for 5G... no way am I paying that. Dual screen phones.... actually, I found the Mozo flip cover for my 950XL so cumbersome... I'm enjoying the simplicity of my Huawei phone with it's leather skinned rubber protector and clear screen protector... I think folding/flipping anything will feel cumbersome to use one handed. The android app experience has been so much better than Windows, that I can't believe I hung on to Windows for so long. Even though I purchased last years Mate 10 Lite, which means A53 cores and most likely stalled at Oreo 8.0, I'm very impressed by the performance. I do use the Microsoft launcher, because it's pretty good.... I know this is Windows Central, but just having trouble getting excited about anything they offer that fits in my jacket or pants pocket. They've missed the boat and I'm not confident they will make any significant strides in smaller form factors. One prediction Jason missed... in 2019 Microsoft will quietly let their IoT efforts die..
  • There is no way at all that 5G becomes “mainstream” in 2019. Mainstream means it is available - and more importantly, affordable - everywhere. That is at least 3 years away.
  • 3 years that's optimistic... 4G LTE took about 7 years or so and in the UK it gathered momentum in 2013 after the 4G Auction and allowing the newly merged (at the time) T mobile and Orange to refarm their current (at the time) spectrum. BT have played everyone for fools lol.. they bought enough spectrum at that auction for almost the entire island and now they own EE who have the largest spectrum out of all the remaining non-mvno providers. Also don't forget WiMax, I reckon the current implementation of 5G will be supersceded like WiMax. As there is fiscally no way you can install that many microtowers as the maintainence outlay will be insane. Plus you will need certified engineers and creating a certification standard also takes time... Edit: The NGMN Whitepaper indicates 2020+ for rollout phases so 5G to become mainstream in 2019... that is highly doubtful.
  • Is Microsft actually even relevant in the world of Mobile phones and handheld Phatblets anymore? They are strong on the PC, server and Laptop market but it really seems to me that Android has taken it all and that Google is the true winner now that Microsoft has dropped all Windows phone/ 10 Mobile related development and just let it rot to death little by little.
  • Cortana is dead walking...from a good start assistant that it was in the WP8.1 era, now, a mediocre useless junk outpassed by even Bixby. Without mobile, Cortana is useless, and with MS proven record of killing services, it's more like this will be next...who on earth is using it now, besides a few desperate fanboys? Companies? :)) lol those companies that clean their windows image from Cortana, ms junk app store and other useless crap?
    The only thing predictable for MS in 2019 is more broken, low quality windows updates...and perhaps more company reorgs and layoffs.